sktm.in website review

19 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

25 images could be 915 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

7 third-party services load with your homepage (Google Tag Manager, mylivechat.com and Google Analytics and others), adding 1.5 MB and 1.1 s of main-thread time.

About 698 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

28 files are served with short cache lifetimes, so returning visitors download them again (222 KiB).

Your mobile performance score is 62 (desktop: 83). Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 758 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

mylivechat.com costs a phone 325 ms of main-thread work and 136 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.1 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

7 KiB could be saved by minifying CSS.

10 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

17 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 4.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.

The page becomes fully interactive after 21.8 s. Good is under 3.8 s.

Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

22 images have no width and height attributes, so the layout jumps as each one loads.

Scripts block taps and scrolling for 241 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 94 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.3 MB in 144 requests on a phone: images 2.5 MB (76), scripts 1.5 MB (30) and fonts 109 KiB (6). Under 2 MB keeps phones on slow connections fast.

26 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

5 images further down the page (156 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.21 g of CO₂e: 145.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

5 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

14 visible links have no text or label, so screen readers cannot say where they go.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

68 links have no real href, so search engines can't follow them.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is only 49 characters: “Online Shop for Exclusive and Exquisite Jewellery”. 70 to 160 characters is enough to sell the click.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://www.sktm.in/sitemap.xml, so Google discovers your pages only by following links.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 154 pages on sktm.in and 15 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to /bangle-c88c95.html and /gold/pendant-c88c96.html, which answer with an error. Visitors hit a dead end and search engines drop them.

/gold-saving-scheme-i6.html, /information/careers.html, /information/enquiry.html, /vedhas-m17.html and /dhoolikas-m12.html have no meta description, so Google writes the search snippet from whatever text it finds.

/shop-online-i8.html and /information/contact.html use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.

15 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Mixed Content: The page at 'https://www.sktm.in/' was loaded over HTTPS, but requested an insecure stylesheet 'http://f…”.

5 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

5 images are served at too low a resolution for sharp phone screens.

Chrome logged issues while loading the page (“Mixed content”).

2 links from your homepage to your own site are broken, for example https://www.sktm.in/bangle-c88c95.html (404).

2 links to other sites are dead, for example http://www.twitter.com/ (520).

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

1 link go through two or more redirects, for example http://www.facebook.com/SreeKumaranThangamaligai.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

sktm.in has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

sktm.in's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 259 words of visible text.

DMARC is set to p=none, so mail pretending to be sktm.in is still delivered. Reports are on, so moving to quarantine is the next step.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.