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pierrebelvedere.com website review

Visit site (opens in a new tab)Reviewed 10 November 202626 issues · 81 checks

This review found 26 issues worth fixing on pierrebelvedere.com, 8 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s858 msMay 23Nov 7950 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.0 s
Jul 25, 20261.0 s
Aug 1, 20261.0 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.0 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 2026907 ms
Oct 24, 2026919 ms
Oct 31, 2026907 ms
Nov 7, 2026950 ms
Real-visitor tap response (INP)75th percentile, phones
101 ms73 msMay 23Nov 779 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202686 ms
May 30, 202698 ms
Jun 6, 202695 ms
Jun 13, 202692 ms
Jun 20, 202692 ms
Jun 27, 202684 ms
Jul 4, 202687 ms
Jul 11, 202687 ms
Jul 18, 202686 ms
Jul 25, 202687 ms
Aug 1, 202681 ms
Aug 8, 202681 ms
Aug 15, 202681 ms
Aug 22, 202679 ms
Aug 29, 202687 ms
Sep 5, 202687 ms
Sep 12, 202687 ms
Sep 19, 202696 ms
Sep 26, 202689 ms
Oct 3, 202692 ms
Oct 10, 202692 ms
Oct 17, 202676 ms
Oct 24, 202678 ms
Oct 31, 202678 ms
Nov 7, 202679 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pierrebelvedere.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pierrebelvedere.com at 0.4 s0.4 s
  2. pierrebelvedere.com at 0.8 s0.8 s
  3. pierrebelvedere.com at 1.1 s1.1 s
  4. pierrebelvedere.com at 1.5 s1.5 s
  5. pierrebelvedere.com at 1.9 s1.9 s
  6. pierrebelvedere.com at 2.3 s2.3 s
  7. pierrebelvedere.com at 2.6 s2.6 s
  8. pierrebelvedere.com at 3.0 s3.0 s

Speed

4 to fix68
  • Reduce unused JavaScript

    1.6 s · 311 KiB

    About 311 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    350 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Shopify adds 57 ms

    57 ms

    Shopify costs a phone 57 ms of main-thread work and 358 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 155 KiB

    8 images could be 155 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Tag Manager, Klaviyo and Shopify and others), adding 560 KiB and 236 ms of main-thread time.

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 125 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    5 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 798 ms of it running JavaScript. That is comfortably low.

  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 7.8 s

    7.8 s

    Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 7.8 s

    7.8 s

    The page becomes fully interactive after 7.8 s. Good is under 3.8 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 80 ms

    80 ms

    Real visitors wait 80 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 570 ms

    570 ms

    Real visitors wait 570 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 86 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 23% faster for real visitors

    -23%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 108 ms

    108 ms

    Scripts block the page for only 108 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.3 MB in 202 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 202 requests on a phone: other files 786 KiB (102), scripts 780 KiB (65) and images 525 KiB (15). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.64 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 76.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9494
  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Summary elements must have discernible text (2 elements)

    Summary elements must have discernible text: 2 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 16 links without text

    16 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9281
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Pierre Belvédère | Educational Toys, Board Games, Puzzles, and More”.

  • 3 H1 headlines

    There are 3 <h1> headlines (“”, “” and “Faites place aux soirées jeux !||Let the game nig…”). One clear main headline is easier for people and search engines.

  • Meta description is long (257 characters)

    Your meta description is 257 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 215 internal links, 7 external

    The homepage links to 215 pages on pierrebelvedere.com and 7 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://pierrebelvedere.com/en.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://pierrebelvedere.com/sitemap.xml.

AI search readiness

1 to fix75
  • Most text only appears after JavaScript runs

    23%

    A phone browser shows 2,444 words, but the HTML your server sends has only 571. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • llms.txt published

    The site publishes https://pierrebelvedere.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 13 pages without a meta description

    https://pierrebelvedere.com/en/pages/devenir-dtaillant, https://pierrebelvedere.com/en/pages/nos-produits, https://pierrebelvedere.com/en/collections/casse-tetes-casse-tete-adulte, https://pierrebelvedere.com/en/collections/casse-tetes-casse-tete-adulte-accessoires, https://pierrebelvedere.com/en/collections/jouets and https://pierrebelvedere.com/en/collections/jouets-bricolage-et-arts and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 175 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 15 small tap targets

    15 of 49 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,444 words of copy

    The homepage carries about 2,444 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “SHOP BOARD GAMES”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Shop”, “Book” and “Learn more”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pierrebelvedere.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Ecto Casper Cart Sync · Klaviyo Email Marketing Sms · Ai Product Description Chatgpt · Gdpr Cookie Consent · Automated Descriptions Writing · Forms

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Hiring

Hiring
91 open roles
Teams
Réseau des librairies Renaud-Bray (34), Réseau des magasins Archambault (21), DeSerres (10), Achats (4)
Job board
smartrecruiters

Upkeep, stack, hiring and company data from programmable.info

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This review found 26 issues on pierrebelvedere.com, including 8 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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