pieroth.co.uk website review

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

8 files are served with short cache lifetimes, so returning visitors download them again (61 KiB).

About 103 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 500 ms faster on a phone.

About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

7 third-party services load with your homepage (Shopify, Google Tag Manager and av-northern-apps.com and others), adding 265 KiB and 177 ms of main-thread time.

2 images could be 123 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

1 long task block the main thread while loading, the longest for 76 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Good Wines Good Times”.

The page becomes fully interactive after 10.4 s. Good is under 3.8 s.

Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

5 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 74 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.2 MB in 163 requests on a phone: other files 754 KiB (94), fonts 612 KiB (8) and scripts 432 KiB (43). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (78 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 76.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

20 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 44 pages on pieroth.co.uk and 2 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://pieroth.co.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to https://pieroth.co.uk/policies/privacy-policy and https://pieroth.co.uk/pages/modern-slavery-act, which answer with an error. Visitors hit a dead end and search engines drop them.

https://pieroth.co.uk/pages/what-we-do, https://pieroth.co.uk/pages/history and https://pieroth.co.uk/pages/our-wines have no meta description, so Google writes the search snippet from whatever text it finds.

https://pieroth.co.uk/pages/what-we-do, https://pieroth.co.uk/pages/history, https://pieroth.co.uk/pages/our-wines and https://pieroth.co.uk/pages/account-payment have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 13 pages linked from your homepage and read each the way a search engine does.

1 image failed to load on a phone, for example https://pieroth.co.uk/.

4 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 237 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.