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poolgeek.com website review

Visit site (opens in a new tab)Reviewed 7 November 202618 issues · 69 checks

This review found 18 issues worth fixing on poolgeek.com, 4 of them high impact, across 69 checks. The most urgent: invalid ARIA attributes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.3 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.6 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.3 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
71 ms68 msMay 16Oct 3170 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202671 ms
May 23, 202671 ms
May 30, 202671 ms
Jun 6, 202671 ms
Jun 13, 202671 ms
Jun 20, 202671 ms
Jun 27, 202671 ms
Jul 4, 202671 ms
Jul 11, 202671 ms
Jul 18, 202671 ms
Jul 25, 202671 ms
Aug 1, 202671 ms
Aug 8, 202671 ms
Aug 15, 202671 ms
Aug 22, 202671 ms
Aug 29, 202671 ms
Sep 5, 202671 ms
Sep 12, 202670 ms
Sep 19, 202670 ms
Sep 26, 202669 ms
Oct 3, 202669 ms
Oct 10, 202668 ms
Oct 17, 202668 ms
Oct 24, 202670 ms
Oct 31, 202670 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of poolgeek.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. poolgeek.com at 0.4 s0.4 s
  2. poolgeek.com at 0.8 s0.8 s
  3. poolgeek.com at 1.1 s1.1 s
  4. poolgeek.com at 1.5 s1.5 s
  5. poolgeek.com at 1.9 s1.9 s
  6. poolgeek.com at 2.3 s2.3 s
  7. poolgeek.com at 2.6 s2.6 s
  8. poolgeek.com at 3.0 s3.0 s

Speed

2 to fix78
  • Mobile performance score: 78

    78/100

    Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    450 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Reduce unused JavaScript

    200 ms · 98 KiB

    About 98 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 200 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 105 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (105 KiB).

  • Reduce unused CSS

    200 ms · 41 KiB

    About 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 200 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (omnisnippet1.com, Google CDN and Shopify and others), adding 275 KiB and 95 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 52 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Improve image delivery

    5 KiB

    1 image could be 5 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

2 checks passed
  • Main-thread work: 0.8 s

    A phone's processor spends 0.8 s on main-thread work while loading, 358 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Largest Contentful Paint: 6.0 s

    6.0 s

    Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “BioGuard Smart Shock”.

  • Time to Interactive: 6.0 s

    6.0 s

    The page becomes fully interactive after 6.0 s. Good is under 3.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 71 ms to 70 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 67 ms

    67 ms

    Real visitors wait 67 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 412 ms

    412 ms

    Real visitors wait 412 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Speed Index: 1.9 s

    1.9 s

    Visually, the page fills in at 1.9 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 2 ms

    2 ms

    Scripts block the page for only 2 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.4 g of CO₂ per visit

    0.45 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.45 g of CO₂e: 53.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.6 MB in 165 requests

    1.6 MB

    Your homepage downloads 1.6 MB in 165 requests on a phone: other files 776 KiB (98), scripts 384 KiB (37) and fonts 189 KiB (5). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8193
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 21 text elements with low contrast

    21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 23 links without text

    23 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • One H1 headline

    Your <h1> is empty.

  • 90 internal links, 2 external

    The homepage links to 90 pages on poolgeek.com and 2 external pages.

7 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Supplying homeowners with the most trusted brands from the swimming pool & hot tub industry. Pool Geek ships fast and a…”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Pool Geek - Supplies for Swimming Pools and Hot Tubs”.

  • Canonical URL set

    The canonical URL is https://www.poolgeek.com/.

  • Structured data in place

    Structured data found: BreadcrumbList.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.poolgeek.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (251 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.poolgeek.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

2 to fixGoogle 9687
  • 18 small tap targets

    18 of 39 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “$ is not defined”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 24 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 150 words

    The homepage has only about 150 words of visible text; thin pages give Google and first-time buyers little to go on.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact Us”.

  • 4 short forms

    4 short forms (4 fields at most) are right on the homepage, asking for an email.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at poolgeek.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

Apps your storefront loads

Omnisend

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Brighton

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 18 issues on poolgeek.com, including 5 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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