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pormade.com.br website review
Visit site (opens in a new tab)Reviewed 28 October 202646 issues · 89 checks
This review found 46 issues worth fixing on pormade.com.br, 16 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.3 s |
| May 16, 2026 | 3.0 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 251 ms |
| May 16, 2026 | 255 ms |
| May 23, 2026 | 260 ms |
| May 30, 2026 | 258 ms |
| Jun 6, 2026 | 259 ms |
| Jun 13, 2026 | 257 ms |
| Jun 20, 2026 | 257 ms |
| Jun 27, 2026 | 256 ms |
| Jul 4, 2026 | 249 ms |
| Jul 11, 2026 | 235 ms |
| Jul 18, 2026 | 226 ms |
| Jul 25, 2026 | 225 ms |
| Aug 1, 2026 | 222 ms |
| Aug 8, 2026 | 227 ms |
| Aug 15, 2026 | 234 ms |
| Aug 22, 2026 | 234 ms |
| Aug 29, 2026 | 236 ms |
| Sep 5, 2026 | 236 ms |
| Sep 12, 2026 | 231 ms |
| Sep 19, 2026 | 231 ms |
| Sep 26, 2026 | 228 ms |
| Oct 3, 2026 | 230 ms |
| Oct 10, 2026 | 230 ms |
| Oct 17, 2026 | 230 ms |
| Oct 24, 2026 | 240 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.7 s
3.6 s
4.5 s
5.4 s
6.4 s
7.3 s
Speed
Reduce unused JavaScript
1.4 s · 796 KiBAbout 796 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 38
38/100Your mobile performance score is 38 (desktop: 61). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.2 s
A phone's processor spends 6.2 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,419 HTML elements
The page has 3,419 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
3.5 MB6 images could be 3.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, atendimen.to and Facebook and others), adding 2.2 MB and 2.2 s of main-thread time.
Google Tag Manager adds 951 ms
951 msGoogle Tag Manager costs a phone 951 ms of main-thread work and 923 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
300 ms · 368 KiB18 files are served with short cache lifetimes, so returning visitors download them again (368 KiB).
atendimen.to adds 464 ms
464 msatendimen.to costs a phone 464 ms of main-thread work and 616 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 349 ms. During a long task the page ignores taps.
Reduce unused CSS
300 ms · 22 KiBAbout 22 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Legacy JavaScript
150 ms · 55 KiBPolyfills for old browsers add 55 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 320 ms
320 msYour server sent the HTML in 320 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 20.7 s
20.7 sYour largest element takes 20.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Factory specialized in Wooden Doors, ACM, Aluminum, and Fra…”.
Time to Interactive: 28.3 s
28.3 sThe page becomes fully interactive after 28.3 s. Good is under 3.8 s.
Speed Index: 12.4 s
12.4 sVisually, the page fills in at 12.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
Real-user INP: 239 ms
239 msReal visitors wait 239 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.13
0.13For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.
Real-user TTFB: 956 ms
956 msReal visitors wait 956 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 251 ms to 240 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 31% faster for real visitors
-31%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.3 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 8.7 MB in 164 requests
8.7 MBYour homepage downloads 8.7 MB in 164 requests on a phone: images 5.6 MB (23), scripts 2.2 MB (79) and HTML 711 KiB (3). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
videoframe_15015.png weighs 957 KiB. On a phone connection a single image that size takes seconds.
3 images far larger than shown
873 KiB3 images are downloaded at several times the size a phone draws them, for example image at 3,075 px wide, shown at 293 px. Resized copies would save about 873 KiB.
2 images in older formats
2 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.5 g of CO₂ per visit
2.48 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.48 g of CO₂e: 297.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Main landmark should not be contained in another landmark (4 elements)
Main landmark should not be contained in another landmark: 4 elements on the page fail this check, rated moderate by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one main landmark (1 element)
Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h1 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 129 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (77 characters)
Your title is 77 characters, so Google will cut it off around 60: “Wooden Doors and Ready-to-Install Door Kits Direct from the Factory | Pormade”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
234 H1 headlines
There are 234 <h1> headlines (“Factory specialized in Wooden Doors, ACM, Aluminu…”, “reviews” and “5.0”). One clear main headline is easier for people and search engines.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
10 internal links, 14 external
The homepage links to 10 pages on pormade.com.br and 14 external pages.
4 checks passed
Meta description: 119 characters
Your meta description is 119 characters: “Ready-to-install doors, baseboards, frames, and ACM doors with design, quality, and fast delivery. Get to know Pormade!”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.pormade.com.br/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.pormade.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (5,441 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without an H1
https://www.pormade.com.br/en/who-we-are has no <h1> headline, so visitors and search engines get no clear main topic.
4 pages slow to respond
https://www.pormade.com.br/en/aluminium-doors, https://www.pormade.com.br/en/frames, https://www.pormade.com.br/en/privacy-policy and https://www.pormade.com.br/en/who-we-are took over 3 s to send their HTML from our server.
7 internal pages checked
We fetched 7 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 7 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 7 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “$j is not defined”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
6 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 7 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 5,353 words of copy
The homepage carries about 5,353 words of visible text.
3 checks passed
2 calls to action
The homepage has 2 calls to action, for example “TALK TO AN EXPERT” and “Call Center”.
1 short form
A short form (2 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pormade.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- Telefonica Brasil S.A
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on pormade.com.br, including 20 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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