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prenatal.com website review

Visit site (opens in a new tab)Reviewed 1 November 202641 issues · 89 checks

This review found 41 issues worth fixing on prenatal.com, 19 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.4 sMay 9Oct 241.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.8 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.6 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
577 ms423 msMay 9Oct 24515 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026463 ms
May 16, 2026451 ms
May 23, 2026441 ms
May 30, 2026449 ms
Jun 6, 2026452 ms
Jun 13, 2026456 ms
Jun 20, 2026459 ms
Jun 27, 2026459 ms
Jul 4, 2026481 ms
Jul 11, 2026503 ms
Jul 18, 2026536 ms
Jul 25, 2026559 ms
Aug 1, 2026555 ms
Aug 8, 2026542 ms
Aug 15, 2026517 ms
Aug 22, 2026502 ms
Aug 29, 2026510 ms
Sep 5, 2026507 ms
Sep 12, 2026513 ms
Sep 19, 2026505 ms
Sep 26, 2026493 ms
Oct 3, 2026490 ms
Oct 10, 2026492 ms
Oct 17, 2026510 ms
Oct 24, 2026515 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of prenatal.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. prenatal.com at 1.4 s1.4 s
  2. prenatal.com at 2.8 s2.8 s
  3. prenatal.com at 4.2 s4.2 s
  4. prenatal.com at 5.5 s5.5 s
  5. prenatal.com at 6.9 s6.9 s
  6. prenatal.com at 8.3 s8.3 s
  7. prenatal.com at 9.7 s9.7 s
  8. prenatal.com at 11.1 s11.1 s

Speed

12 to fix26
  • Reduce unused JavaScript

    2.3 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 597 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (597 KiB).

  • 15,534 HTML elements

    The page has 15,534 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 11.8 s

    A phone's processor spends 11.8 s on main-thread work while loading, 6.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 26

    26/100

    Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    150 ms · 2.5 MB

    58 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, TikTok and here.com and others), adding 1.6 MB and 1.3 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 966 ms. During a long task the page ignores taps.

  • Render-blocking requests

    550 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • Facebook adds 387 ms

    387 ms

    Facebook costs a phone 387 ms of main-thread work and 216 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • here.com adds 158 ms

    158 ms

    here.com costs a phone 158 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • heresai.it adds 65 ms

    65 ms

    heresai.it costs a phone 65 ms of main-thread work and 447 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 81 KiB

    About 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 44 KiB

    Polyfills for old browsers add 44 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 17 KiB

    17 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 35 ms

    35 ms

    Your server sent the HTML in 35 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 11.0 s

    11.0 s

    Your largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Magazine”.

  • Total Blocking Time: 4.8 s

    4.8 s

    Scripts block taps and scrolling for 4.8 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 25.4 s

    25.4 s

    The page becomes fully interactive after 25.4 s. Good is under 3.8 s.

  • Speed Index: 11.3 s

    11.3 s

    Visually, the page fills in at 11.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 5.0 s

    5.0 s

    The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

  • Real-user INP: 460 ms

    460 ms

    Real visitors wait 460 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 463 ms to 515 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 604 ms

    604 ms

    Real visitors wait 604 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

4 to fix42
  • Page weight: 7.4 MB in 248 requests

    7.4 MB

    Your homepage downloads 7.4 MB in 248 requests on a phone: images 4.2 MB (124), scripts 2.6 MB (69) and HTML 317 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    0bea839a-pnt_volantino_ottobre_standard_sito_1200x1200.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 5 images in older formats

    5 images (537 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images far larger than shown

    269 KiB

    6 images are downloaded at several times the size a phone draws them, for example 17b941d0-xz_1617543_03.jpg at 860 px wide, shown at 210 px. Resized copies would save about 269 KiB.

  • About 2.1 g of CO₂ per visit

    2.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.09 g of CO₂e: 250.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

10 to fixGoogle 7987
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 25 text elements with low contrast

    25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (8 elements)

    ARIA dialog and alertdialog nodes should have an accessible name: 8 elements on the page fail this check, rated serious by axe-core.

  • Elements must only use permitted ARIA attributes (2 elements)

    Elements must only use permitted ARIA attributes: 2 elements on the page fail this check, rated serious by axe-core.

  • 53 images without alt text

    53 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (212 elements)

    All page content should be contained by landmarks: 212 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Alternative text of images should not be repeated as text (26 elements)

    Alternative text of images should not be repeated as text: 26 elements on the page fail this check, rated minor by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 134 internal links, 36 external

    The homepage links to 134 pages on prenatal.com and 36 external pages.

8 checks passed
  • Meta description: 104 characters

    Your meta description is 104 characters: “Tutto per il tuo Bambino. Scopri le offerte sui prodotti di Puericultura, Abbigliamento bebé e premaman.”.

  • One H1 headline

    Your main headline reads: “Prénatal”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Abbigliamento neonato, bambino e premaman | Prénatal”.

  • Canonical URL set

    The canonical URL is https://www.prenatal.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.prenatal.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,210 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (54 KiB, 287 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    /volantino, /la-nostra-esperienza-al-tuo-servizio and /crazy-weekend have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    /volantino, /la-nostra-esperienza-al-tuo-servizio, /crazy-days and /crazy-weekend have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    /categoria-prodotto/gioco and /categoria-prodotto/pappa took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 93 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8891
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “The Content Security Policy directive 'upgrade-insecure-requests' is ignored when delivered in a report-only policy.”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    250 of 258 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,296 words of copy

    The homepage carries about 1,296 words of visible text.

2 checks passed
  • 30 short forms

    30 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Tag Manager, Meta Pixel, Microsoft Ads and TikTok Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at prenatal.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Google Cloud

Upkeep, stack, hiring and company data from programmable.info

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