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prenetics.com website review

Visit site (opens in a new tab)Reviewed 26 October 202634 issues · 77 checks

This review found 34 issues worth fixing on prenetics.com, 16 of them high impact, across 77 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of prenetics.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. prenetics.com at 0.4 s0.4 s
  2. prenetics.com at 0.8 s0.8 s
  3. prenetics.com at 1.1 s1.1 s
  4. prenetics.com at 1.5 s1.5 s
  5. prenetics.com at 1.9 s1.9 s
  6. prenetics.com at 2.3 s2.3 s
  7. prenetics.com at 2.6 s2.6 s
  8. prenetics.com at 3.0 s3.0 s

Speed

7 to fix57
  • Improve image delivery

    8.7 s · 6.1 MB

    21 images could be 6.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.7 s faster on a phone.

  • Render-blocking requests

    2.0 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • Reduce unused JavaScript

    1.6 s · 306 KiB

    About 306 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (website-files.com, Google Optimize and cloudfront.net and others), adding 8.8 MB and 251 ms of main-thread time.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57 (desktop: 78). Pages that score under 90 lose visitors before the first paint.

  • website-files.com adds 83 ms

    83 ms

    website-files.com costs a phone 83 ms of main-thread work and 8.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 58 KiB

    About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 15 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (15 KiB).

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 115 ms. During a long task the page ignores taps.

  • Minify CSS

    12 KiB

    12 KiB could be saved by minifying CSS.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 393 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix64
  • Largest Contentful Paint: 19.3 s

    19.3 s

    Your largest element takes 19.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “NASDAQ: PRE Prenetics. The company behind IM8”.

  • Time to Interactive: 19.3 s

    19.3 s

    The page becomes fully interactive after 19.3 s. Good is under 3.8 s.

  • Speed Index: 8.9 s

    8.9 s

    Visually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • 26 images without width and height

    26 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0.067

    0.067

    The layout barely moves while loading (CLS 0.067, good is under 0.1).

  • Total Blocking Time: 120 ms

    120 ms

    Scripts block the page for only 120 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix64
  • Page weight: 11.4 MB in 63 requests

    11.4 MB

    Your homepage downloads 11.4 MB in 63 requests on a phone: images 8.3 MB (38), media 2.3 MB (1) and scripts 668 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    69422445c4bb73dc80e67511_IM8_DB_HERO_1248-min (1)-p-500.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images in older formats

    4 images (152 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.2 g of CO₂ per visit

    3.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.24 g of CO₂e: 388.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8390
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA input fields must have an accessible name (2 elements)

    ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 32 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 6154
  • Page is set to noindex

    The robots meta tag says “noindex”: Google is told not to list this page at all.

  • Blocked from indexing

    Google's crawler is blocked from indexing this page.

  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Prenetics | The World's Fastest Growing Consumer Healthcare Company”.

  • Structured data has 1 problem

    Structured data found (Corporation) but with 1 problem, for example “Corporation: url is not an absolute URL ("/")”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 8 internal links, 21 external

    The homepage links to 8 pages on prenetics.com and 21 external pages.

5 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Prenetics (NASDAQ: PRE) is a global consumer health company. Its flagship brand IM8, co-founded with David Beckham, is …”.

  • One H1 headline

    Your main headline reads: “Prenetics.The company behind IM8”.

  • Canonical URL set

    The canonical URL is https://www.prenetics.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.prenetics.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (891 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix69
  • 1 linked page is broken

    Your homepage links to /btc, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 3 pages share a meta description

    /about-us, /contact-us and /resources use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    /about-us and /contact-us have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    /contact-us and /resources have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 4 internal pages checked

    We fetched 4 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 3 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 3 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 859 words of copy

    The homepage carries about 859 words of visible text.

2 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact Us” and “Learn More”.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at prenetics.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on prenetics.com, including 12 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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