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printmag.com website review

Visit site (opens in a new tab)Reviewed 1 November 202641 issues · 84 checks

This review found 41 issues worth fixing on printmag.com, 13 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.8 s2.3 sMay 9Oct 244.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.1 s
May 16, 20263.2 s
May 23, 20263.3 s
May 30, 20263.3 s
Jun 6, 20263.4 s
Jun 13, 20263.4 s
Jun 20, 20263.1 s
Jun 27, 20262.8 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.9 s
Jul 25, 20262.9 s
Aug 1, 20263.1 s
Aug 8, 20263.2 s
Aug 15, 20263.3 s
Aug 22, 20263.8 s
Aug 29, 20263.9 s
Sep 5, 20264.0 s
Sep 12, 20264.0 s
Sep 19, 20264.0 s
Sep 26, 20264.1 s
Oct 3, 20264.1 s
Oct 10, 20264.3 s
Oct 17, 20264.4 s
Oct 24, 20264.5 s
Real-visitor tap response (INP)75th percentile, phones
123 ms81 msMay 9Oct 24115 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202687 ms
May 16, 202687 ms
May 23, 202686 ms
May 30, 202690 ms
Jun 6, 202695 ms
Jun 13, 202696 ms
Jun 20, 202696 ms
Jun 27, 202696 ms
Jul 4, 202699 ms
Jul 11, 2026103 ms
Jul 18, 2026107 ms
Jul 25, 2026109 ms
Aug 1, 2026110 ms
Aug 8, 2026111 ms
Aug 15, 2026111 ms
Aug 22, 2026116 ms
Aug 29, 2026118 ms
Sep 5, 2026118 ms
Sep 12, 2026118 ms
Sep 19, 2026116 ms
Sep 26, 2026116 ms
Oct 3, 2026115 ms
Oct 10, 2026114 ms
Oct 17, 2026114 ms
Oct 24, 2026115 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of printmag.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. printmag.com at 1.0 s1.0 s
  2. printmag.com at 2.0 s2.0 s
  3. printmag.com at 3.0 s3.0 s
  4. printmag.com at 4.0 s4.0 s
  5. printmag.com at 5.0 s5.0 s
  6. printmag.com at 6.1 s6.1 s
  7. printmag.com at 7.1 s7.1 s
  8. printmag.com at 8.1 s8.1 s

Speed

10 to fix45
  • Reduce unused JavaScript

    1.5 s · 292 KiB

    About 292 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Use efficient cache lifetimes

    700 ms · 78 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (78 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google/Doubleclick Ads, Google Tag Manager and WordPress and others), adding 1.1 MB and 617 ms of main-thread time.

  • Reduce unused CSS

    300 ms · 40 KiB

    About 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google/Doubleclick Ads adds 252 ms

    252 ms

    Google/Doubleclick Ads costs a phone 252 ms of main-thread work and 488 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 230 ms

    230 ms

    Google Tag Manager costs a phone 230 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,773 HTML elements

    The page has 1,773 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • WordPress adds 93 ms

    93 ms

    WordPress costs a phone 93 ms of main-thread work and 293 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    250 ms · 31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 187 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Improve image delivery

    31 KiB

    1 image could be 31 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 35 ms

    35 ms

    Your server sent the HTML in 35 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.8 s

    3.8 s

    Real visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.6 s

    3.6 s

    Real visitors wait 3.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 12.6 s

    12.6 s

    Your largest element takes 12.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 10.9 s

    10.9 s

    Visually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.8 s

    4.8 s

    The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 12.6 s

    12.6 s

    The page becomes fully interactive after 12.6 s. Good is under 3.8 s.

  • Real-user LCP: 3.8 s

    3.8 s

    Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.18

    0.18

    For real visitors the layout shifts by 0.18 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 32% slower for real visitors

    +32%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 87 ms to 115 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 42% slower for real visitors

    +42%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.1 s to 4.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.162

    0.162

    The layout shifts by 0.162 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 260 ms

    260 ms

    Scripts block taps and scrolling for 260 ms in total while the page loads. Good is under 200 ms.

1 checks passed
  • Real-user INP: 147 ms

    147 ms

    Real visitors wait 147 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Images and page weight

100
  • About 0.6 g of CO₂ per visit

    0.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.57 g of CO₂e: 67.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 2.0 MB in 115 requests

    2.0 MB

    Your homepage downloads 2.0 MB in 115 requests on a phone: scripts 936 KiB (56), fonts 607 KiB (7) and images 271 KiB (16). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9391
  • Hidden but focusable

    14 elements hidden from screen readers can still receive keyboard focus.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <svg> elements with an img or image role must have alternative text (1 element)

    <svg> elements with an img or image role must have alternative text: 1 element on the page fails this check, rated serious by axe-core.

  • 95 links without text

    95 visible links have no text or label, so screen readers cannot say where they go.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 80 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is short (14 characters)

    Your title is only 14 characters: “PRINT Magazine”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“PRINT Magazine” and “PRINT Mag – Home”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (NewsMediaOrganization, SiteNavigationElement and WebSite) but with 1 problem, for example “NewsMediaOrganization: sameAs is an empty list”.

  • 10 links with vague text

    10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 328 internal links, 18 external

    The homepage links to 328 pages on printmag.com and 18 external pages.

5 checks passed
  • Meta description: 131 characters

    Your meta description is 131 characters: “PRINT (founded in 1940) reports on and celebrates visual culture and the expression of graphic design in all its forms …”.

  • Canonical URL set

    The canonical URL is https://www.printmag.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.printmag.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,618 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    /events has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages slow to respond

    /categories/book-club, /events and /categories/typography took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 138 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 5 small tap targets

    5 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 79 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,037 words of copy

    The homepage carries about 2,037 words of visible text.

2 checks passed
  • 12 calls to action

    The homepage has 12 calls to action, for example “Contact”, “Book Club” and “Book Covers”.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at printmag.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics
Hosting
WordPress.com

Company

Founded
1940

Upkeep, stack, hiring and company data from programmable.info

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