pristinepet.com website review

21 files are served with short cache lifetimes, so returning visitors download them again (246 KiB).

About 271 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

15 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

8 third-party services load with your homepage (Hotjar, Klaviyo and squarecdn.com and others), adding 724 KiB and 618 ms of main-thread time.

Polyfills for old browsers add 62 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

About 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 2.0 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Klaviyo costs a phone 159 ms of main-thread work and 305 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 long tasks block the main thread while loading, the longest for 133 ms. During a long task the page ignores taps.

2 images could be 28 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

9 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB JavaScript is shipped twice across bundles.

Your largest element takes 8.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 14.2 s. Good is under 3.8 s.

Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 213 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 66.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

5 visible links have no text or label, so screen readers cannot say where they go.

There are 2 <h1> headlines (“Pristine Pet” and “Search”). One clear main headline is easier for people and search engines.

Structured data found (OfferCatalog, Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://www.pristinepet.com/search?q={search_term_string}")”.

The homepage links to 34 pages on pristinepet.com and 3 external pages.

https://www.pristinepet.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.pristinepet.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.pristinepet.com/collections/stain-odor-removal, https://www.pristinepet.com/pages/reviews, https://www.pristinepet.com/pages/our-story, https://www.pristinepet.com/blogs/articles, https://www.pristinepet.com/customer_authentication/redirect and https://www.pristinepet.com/pages/ingredients and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.pristinepet.com/products/pet-odor-stain-eliminator-32oz and https://www.pristinepet.com/products/pet-odor-stain-eliminator-gallon use the same meta description. A description written for each page earns more clicks.

https://www.pristinepet.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.pristinepet.com/collections/stain-odor-removal and https://www.pristinepet.com/collections/best-sellers have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage and read each the way a search engine does.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

4 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://api.reviews.io/json-ld/company/snippet?store=www.pristinepet.co&url=https://www.pr…”.

Chrome logged issues while loading the page (“Cookie”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage has only about 106 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 23 cookies, 3 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.