proag.com website review

3 third-party services load with your homepage (Google Tag Manager, Optanon and Hubspot), adding 426 KiB and 172 ms of main-thread time.

About 173 KiB of JavaScript is downloaded but never used on this page.

7 files are served with short cache lifetimes, so returning visitors download them again (101 KiB).

3 long tasks block the main thread while loading, the longest for 60 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

2 images could be 36 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 18 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 96 ms to 98 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 image (49 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (28 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.22 g of CO₂e: 26.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 dropdown has no label.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

11 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is only 12 characters: “Home - ProAg”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 4 <h1> headlines (“LET’S GROW YOUR LEGACY FOR ANOTHER 100 YEARS.”, “Don’t leave your livestock profits to chance.” and “CROP INSURANCE MADE SIMPLE.”). One clear main headline is easier for people and search engines.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 109 pages on proag.com and 36 external pages.

There is no https://www.proag.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.proag.com/toolbox, whose canonical is https://www.proag.com/agents/toolbox. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 9 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 561 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 7 cookies (measured from a US location before any click).

Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.