proassurance.com website review

About 867 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.9 s faster on a phone.

65 files are served with short cache lifetimes, so returning visitors download them again (445 KiB).

3 images could be 240 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

8 third-party services load with your homepage (Google CDN, Google Tag Manager and Hubspot and others), adding 1.9 MB and 804 ms of main-thread time.

Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

Google CDN costs a phone 367 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.8 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Tag Manager costs a phone 131 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

12 long tasks block the main thread while loading, the longest for 109 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The first text or image appears after 9.5 s on a phone. Good is under 1.8 s.

Your largest element takes 16.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “PRA-TDC_Day1_Home_PRA.com_D2_3”.

The page becomes fully interactive after 17.5 s. Good is under 3.8 s.

Visually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 85 ms to 83 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.4 MB in 121 requests on a phone: scripts 2.0 MB (38), images 651 KiB (27) and other files 440 KiB (22). Under 2 MB keeps phones on slow connections fast.

Frame 6.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.97 g of CO₂e: 116.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Elements with visible text labels do not have matching accessible names. (4 elements).

Your title is only 21 characters: “MPL ProAssurance Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 3 <h1> headlines (“DEFENDING”, “MEDICINE” and “SINCE 1976”). One clear main headline is easier for people and search engines.

Your meta description is 221 characters; Google truncates after about 160, so the end of your pitch is cut.

2 links have no real href, so search engines can't follow them.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 81 pages on proassurance.com and 17 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://proassurance.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://proassurance.com/tradeshows and https://proassurance.com/endorsements-and-annual-sponsorships use the same meta description. A description written for each page earns more clicks.

https://proassurance.com/endorsements-and-annual-sponsorships has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 318 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 3 cookies (measured from a US location before any click).

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.