proaim.ca website review

About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

Shopify costs a phone 1.8 s of main-thread work and 866 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 11.3 s on main-thread work while loading, 6.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 16. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

The page has 5,394 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Shopify, hsappstatic.net and Klaviyo and others), adding 2.9 MB and 2.9 s of main-thread time.

49 files are served with short cache lifetimes, so returning visitors download them again (735 KiB).

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

About 156 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

16 long tasks block the main thread while loading, the longest for 516 ms. During a long task the page ignores taps.

hsappstatic.net costs a phone 444 ms of main-thread work and 720 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 150 ms of main-thread work and 339 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

tidio.co costs a phone 101 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 84 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

4 images could be 63 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

15 KiB could be saved by minifying JavaScript.

11 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Cranes”.

The page becomes fully interactive after 34.3 s. Good is under 3.8 s.

Visually, the page fills in at 14.0 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.736 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

Real visitors wait 238 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

4 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 245 ms to 243 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.6 MB in 356 requests on a phone: scripts 3.6 MB (164), other files 783 KiB (100) and images 615 KiB (47). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.59 g of CO₂e: 190.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 tap targets are too small or too close together to hit reliably with a finger.

Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

3 elements use ARIA attributes their role does not allow, which confuses screen readers.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

10 visible links have no text or label, so screen readers cannot say where they go.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 72 characters, so Google will cut it off around 60: “Proaim Canada: Camera Cranes, Dollies & Stabilizers for Film — Proaim.ca”.

1 link has no real href, so search engines can't follow it.

The homepage links to 280 pages on proaim.ca and 13 external pages.

Your homepage links to https://www.proaim.ca/pages/faq-2, which answers with an error. Visitors hit a dead end and search engines drop it.

https://www.proaim.ca/pages/become-an-affiliate has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.proaim.ca/pages/become-an-affiliate has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.

3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

6 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

Chrome logged issues while loading the page (“Cookie”).

Social proof on the homepage: 30 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 978 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 26 cookies, 3 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.