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proaim.com website review

Visit site (opens in a new tab)Reviewed 11 November 202632 issues · 92 checks

This review found 32 issues worth fixing on proaim.com, 12 of them high impact, across 92 checks. The most urgent: shopify adds 1.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.5 s3.3 sMay 23Nov 73.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20264.8 s
May 30, 20264.8 s
Jun 6, 20264.8 s
Jun 13, 20264.9 s
Jun 20, 20264.9 s
Jun 27, 20264.9 s
Jul 4, 20264.9 s
Jul 11, 20264.9 s
Jul 18, 20264.8 s
Jul 25, 20265.0 s
Aug 1, 20265.2 s
Aug 8, 20265.2 s
Aug 15, 20265.1 s
Aug 22, 20264.8 s
Aug 29, 20264.7 s
Sep 5, 20264.8 s
Sep 12, 20265.1 s
Sep 19, 20265.1 s
Sep 26, 20264.8 s
Oct 3, 20264.5 s
Oct 10, 20264.0 s
Oct 17, 20263.7 s
Oct 24, 20263.7 s
Oct 31, 20263.6 s
Nov 7, 20263.6 s
Real-visitor tap response (INP)75th percentile, phones
147 ms136 msMay 23Nov 7145 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026144 ms
May 30, 2026141 ms
Jun 6, 2026142 ms
Jun 13, 2026145 ms
Jun 20, 2026142 ms
Jun 27, 2026144 ms
Jul 4, 2026141 ms
Jul 11, 2026139 ms
Jul 18, 2026138 ms
Jul 25, 2026142 ms
Aug 1, 2026145 ms
Aug 8, 2026140 ms
Aug 15, 2026146 ms
Aug 22, 2026140 ms
Aug 29, 2026137 ms
Sep 5, 2026138 ms
Sep 12, 2026139 ms
Sep 19, 2026143 ms
Sep 26, 2026145 ms
Oct 3, 2026146 ms
Oct 10, 2026138 ms
Oct 17, 2026138 ms
Oct 24, 2026142 ms
Oct 31, 2026140 ms
Nov 7, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of proaim.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. proaim.com at 0.8 s0.8 s
  2. proaim.com at 1.7 s1.7 s
  3. proaim.com at 2.5 s2.5 s
  4. proaim.com at 3.3 s3.3 s
  5. proaim.com at 4.1 s4.1 s
  6. proaim.com at 5.0 s5.0 s
  7. proaim.com at 5.8 s5.8 s
  8. proaim.com at 6.6 s6.6 s

Speed

14 to fix47
  • Shopify adds 1.1 s

    1.1 s

    Shopify costs a phone 1.1 s of main-thread work and 783 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 11.3 s

    A phone's processor spends 11.3 s on main-thread work while loading, 5.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 4,811 HTML elements

    The page has 4,811 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, negate.io and Klaviyo and others), adding 2.1 MB and 2.7 s of main-thread time.

  • negate.io adds 903 ms

    903 ms

    negate.io costs a phone 903 ms of main-thread work and 40 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    896 KiB

    About 896 KiB of JavaScript is downloaded but never used on this page.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 602 ms. During a long task the page ignores taps.

  • Render-blocking requests

    600 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Reduce unused CSS

    450 ms · 110 KiB

    About 110 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    300 ms · 124 KiB

    3 images could be 124 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 264 KiB

    30 files are served with short cache lifetimes, so returning visitors download them again (264 KiB).

  • Klaviyo adds 147 ms

    147 ms

    Klaviyo costs a phone 147 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • tidio.co adds 96 ms

    96 ms

    tidio.co costs a phone 96 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Legacy JavaScript

    51 KiB

    Polyfills for old browsers add 51 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    13 KiB

    13 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 28.8 s

    28.8 s

    The page becomes fully interactive after 28.8 s. Good is under 3.8 s.

  • Speed Index: 11.0 s

    11.0 s

    Visually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 6.5 s

    6.5 s

    Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Victor V1.1 Cart”.

  • Total Blocking Time: 935 ms

    935 ms

    Scripts block taps and scrolling for 935 ms in total while the page loads. Good is under 200 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 144 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 189 ms

    189 ms

    Real visitors wait 189 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 559 ms

    559 ms

    Real visitors wait 559 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 25% faster for real visitors

    -25%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 4.8 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.9 MB in 322 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 322 requests on a phone: scripts 2.9 MB (136), other files 920 KiB (107) and images 617 KiB (40). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (128 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.4 g of CO₂ per visit

    1.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 166.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9092
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 49 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 269 internal links, 13 external

    The homepage links to 269 pages on proaim.com and 13 external pages.

7 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “Film & video support gear since 1997: camera carts, cranes, jibs, dollies, sliders, stabilizers & grip for filmmakers a…”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Proaim: Camera Carts, Cranes, Stabilizers & More for Filmmakers”.

  • Canonical URL set

    The canonical URL is https://www.proaim.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, OnlineStore, Organization, ProfessionalService and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.proaim.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.proaim.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,788 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 115 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    1 page of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

3 to fixGoogle 6588
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://d3e5sksd3aflri.cloudfront.net/assets/bundle.css' from origin 'https://www.proaim.c…”.

  • 13 distorted images

    13 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    60 of 63 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Thin social proof

    Social proof on the homepage: 24 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 807 words of copy

    The homepage carries about 807 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Buy Now”.

  • 29 calls to action

    The homepage has 29 calls to action, for example “Buy Now”, “Quick shop” and “My Account/Login/Signup”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity, Hotjar and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 5 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Tag Manager, Hotjar and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at proaim.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 22 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Schema Plus For Seo · Easyvideo Shoppable Videos · Consentik Cookie · Uppromote Affiliate · Persistent Cart · Klaviyo Email Marketing Sms · Instaslides · Ta Labels Badges · Paypal Payments Studio · Trymry · Consentik Ex · Cart Persistify · Affliate By Secomapp · Countdown Timer · testimonialhub.com · tidio.co · stamped.io · herokuapp.com · kxcdn.com · joboapps.com · personalizer.io · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 32 issues on proaim.com, including 19 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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