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proaim.com website review
Visit site (opens in a new tab)Reviewed 11 November 202632 issues · 92 checks
This review found 32 issues worth fixing on proaim.com, 12 of them high impact, across 92 checks. The most urgent: shopify adds 1.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #21,946 of 94,908 reviewed websitesbeats 72%
- #13,813 of 51,062 online storesbeats 67%
- #13,368 of 46,183 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 4.8 s |
| May 30, 2026 | 4.8 s |
| Jun 6, 2026 | 4.8 s |
| Jun 13, 2026 | 4.9 s |
| Jun 20, 2026 | 4.9 s |
| Jun 27, 2026 | 4.9 s |
| Jul 4, 2026 | 4.9 s |
| Jul 11, 2026 | 4.9 s |
| Jul 18, 2026 | 4.8 s |
| Jul 25, 2026 | 5.0 s |
| Aug 1, 2026 | 5.2 s |
| Aug 8, 2026 | 5.2 s |
| Aug 15, 2026 | 5.1 s |
| Aug 22, 2026 | 4.8 s |
| Aug 29, 2026 | 4.7 s |
| Sep 5, 2026 | 4.8 s |
| Sep 12, 2026 | 5.1 s |
| Sep 19, 2026 | 5.1 s |
| Sep 26, 2026 | 4.8 s |
| Oct 3, 2026 | 4.5 s |
| Oct 10, 2026 | 4.0 s |
| Oct 17, 2026 | 3.7 s |
| Oct 24, 2026 | 3.7 s |
| Oct 31, 2026 | 3.6 s |
| Nov 7, 2026 | 3.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 144 ms |
| May 30, 2026 | 141 ms |
| Jun 6, 2026 | 142 ms |
| Jun 13, 2026 | 145 ms |
| Jun 20, 2026 | 142 ms |
| Jun 27, 2026 | 144 ms |
| Jul 4, 2026 | 141 ms |
| Jul 11, 2026 | 139 ms |
| Jul 18, 2026 | 138 ms |
| Jul 25, 2026 | 142 ms |
| Aug 1, 2026 | 145 ms |
| Aug 8, 2026 | 140 ms |
| Aug 15, 2026 | 146 ms |
| Aug 22, 2026 | 140 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 138 ms |
| Sep 12, 2026 | 139 ms |
| Sep 19, 2026 | 143 ms |
| Sep 26, 2026 | 145 ms |
| Oct 3, 2026 | 146 ms |
| Oct 10, 2026 | 138 ms |
| Oct 17, 2026 | 138 ms |
| Oct 24, 2026 | 142 ms |
| Oct 31, 2026 | 140 ms |
| Nov 7, 2026 | 145 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Shopify adds 1.1 s
1.1 sShopify costs a phone 1.1 s of main-thread work and 783 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 11.3 s
A phone's processor spends 11.3 s on main-thread work while loading, 5.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 47
47/100Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
4,811 HTML elements
The page has 4,811 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, negate.io and Klaviyo and others), adding 2.1 MB and 2.7 s of main-thread time.
negate.io adds 903 ms
903 msnegate.io costs a phone 903 ms of main-thread work and 40 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
896 KiBAbout 896 KiB of JavaScript is downloaded but never used on this page.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 602 ms. During a long task the page ignores taps.
Render-blocking requests
600 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Reduce unused CSS
450 ms · 110 KiBAbout 110 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Improve image delivery
300 ms · 124 KiB3 images could be 124 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 264 KiB30 files are served with short cache lifetimes, so returning visitors download them again (264 KiB).
Klaviyo adds 147 ms
147 msKlaviyo costs a phone 147 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
tidio.co adds 96 ms
96 mstidio.co costs a phone 96 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Legacy JavaScript
51 KiBPolyfills for old browsers add 51 KiB JavaScript that modern phones do not need.
Minify JavaScript
13 KiB13 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 28.8 s
28.8 sThe page becomes fully interactive after 28.8 s. Good is under 3.8 s.
Speed Index: 11.0 s
11.0 sVisually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 6.5 s
6.5 sYour largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Victor V1.1 Cart”.
Total Blocking Time: 935 ms
935 msScripts block taps and scrolling for 935 ms in total while the page loads. Good is under 200 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 144 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 189 ms
189 msReal visitors wait 189 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 559 ms
559 msReal visitors wait 559 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 25% faster for real visitors
-25%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 4.8 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 4.9 MB in 322 requests
4.9 MBYour homepage downloads 4.9 MB in 322 requests on a phone: scripts 2.9 MB (136), other files 920 KiB (107) and images 617 KiB (40). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (128 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.4 g of CO₂ per visit
1.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 166.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
9 links without text
9 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 49 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
269 internal links, 13 external
The homepage links to 269 pages on proaim.com and 13 external pages.
7 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “Film & video support gear since 1997: camera carts, cranes, jibs, dollies, sliders, stabilizers & grip for filmmakers a…”.
Title: 63 characters
Your title is a healthy 63 characters: “Proaim: Camera Carts, Cranes, Stabilizers & More for Filmmakers”.
Canonical URL set
The canonical URL is https://www.proaim.com/.
Structured data in place
Structured data found: BreadcrumbList, OnlineStore, Organization, ProfessionalService and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.proaim.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.proaim.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,788 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 115 found) and read each the way a search engine does.
7 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://d3e5sksd3aflri.cloudfront.net/assets/bundle.css' from origin 'https://www.proaim.c…”.
13 distorted images
13 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
60 of 63 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 24 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 807 words of copy
The homepage carries about 807 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Buy Now”.
29 calls to action
The homepage has 29 calls to action, for example “Buy Now”, “Quick shop” and “My Account/Login/Signup”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity, Hotjar and TikTok Pixel.
Direct contact links
Visitors can reach you directly: 1 phone link and 5 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Tag Manager, Hotjar and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at proaim.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 22 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Schema Plus For Seo · Easyvideo Shoppable Videos · Consentik Cookie · Uppromote Affiliate · Persistent Cart · Klaviyo Email Marketing Sms · Instaslides · Ta Labels Badges · Paypal Payments Studio · Trymry · Consentik Ex · Cart Persistify · Affliate By Secomapp · Countdown Timer · testimonialhub.com · tidio.co · stamped.io · herokuapp.com · kxcdn.com · joboapps.com · personalizer.io · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on proaim.com, including 19 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.