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procure.com website review

Visit site (opens in a new tab)Reviewed 24 October 202639 issues · 90 checks

This review found 39 issues worth fixing on procure.com, 16 of them high impact, across 90 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s3.0 sMay 2Oct 173.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.0 s
May 9, 20263.0 s
May 16, 20263.1 s
May 23, 20263.1 s
May 30, 20263.1 s
Jun 6, 20263.2 s
Jun 13, 20263.3 s
Jun 20, 20263.3 s
Jun 27, 20263.3 s
Jul 4, 20263.2 s
Jul 11, 20263.3 s
Jul 18, 20263.3 s
Jul 25, 20263.3 s
Aug 1, 20263.3 s
Aug 8, 20263.4 s
Aug 15, 20263.4 s
Aug 22, 20263.5 s
Aug 29, 20263.5 s
Sep 5, 20263.4 s
Sep 12, 20263.3 s
Sep 19, 20263.3 s
Sep 26, 20263.2 s
Oct 3, 20263.3 s
Oct 10, 20263.2 s
Oct 17, 20263.2 s
Real-visitor tap response (INP)75th percentile, phones
133 ms99 msMay 2Oct 17111 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026128 ms
May 9, 2026129 ms
May 16, 2026127 ms
May 23, 2026128 ms
May 30, 2026129 ms
Jun 6, 2026125 ms
Jun 13, 2026125 ms
Jun 20, 2026121 ms
Jun 27, 2026120 ms
Jul 4, 2026113 ms
Jul 11, 2026113 ms
Jul 18, 2026114 ms
Jul 25, 2026114 ms
Aug 1, 2026117 ms
Aug 8, 2026116 ms
Aug 15, 2026117 ms
Aug 22, 2026127 ms
Aug 29, 2026128 ms
Sep 5, 2026127 ms
Sep 12, 2026125 ms
Sep 19, 2026119 ms
Sep 26, 2026103 ms
Oct 3, 2026105 ms
Oct 10, 2026113 ms
Oct 17, 2026111 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of procure.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. procure.com at 1.4 s1.4 s
  2. procure.com at 2.8 s2.8 s
  3. procure.com at 4.2 s4.2 s
  4. procure.com at 5.5 s5.5 s
  5. procure.com at 6.9 s6.9 s
  6. procure.com at 8.3 s8.3 s
  7. procure.com at 9.7 s9.7 s
  8. procure.com at 11.1 s11.1 s

Speed

11 to fix46
  • Use efficient cache lifetimes

    2.7 s · 1.6 MB

    70 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).

  • Render-blocking requests

    2.9 s

    20 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46 (desktop: 64). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Google CDN and others), adding 2.7 MB and 1.4 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    450 ms · 503 KiB

    10 images could be 503 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused CSS

    470 ms · 246 KiB

    About 246 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 470 ms faster on a phone.

  • YouTube adds 412 ms

    412 ms

    YouTube costs a phone 412 ms of main-thread work and 985 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 361 ms

    361 ms

    Google Tag Manager costs a phone 361 ms of main-thread work and 527 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google CDN adds 302 ms

    302 ms

    Google CDN costs a phone 302 ms of main-thread work and 758 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 154 ms. During a long task the page ignores taps.

  • Document request latency

    67 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Legacy JavaScript

    33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 61 ms

    61 ms

    Your server sent the HTML in 61 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.5 s

    3.5 s

    Real visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 18.2 s

    18.2 s

    Visually, the page fills in at 18.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 27.9 s

    27.9 s

    The page becomes fully interactive after 27.9 s. Good is under 3.8 s.

  • First Contentful Paint: 4.7 s

    4.7 s

    The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 6.0 s

    6.0 s

    Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Smiling older couple embracing at home after successful can…”. Most of its time is resource load delay (4.7 s).

  • Real-user LCP: 3.6 s

    3.6 s

    Real visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Total Blocking Time: 542 ms

    542 ms

    Scripts block taps and scrolling for 542 ms in total while the page loads. Good is under 200 ms.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.0 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 128 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.016

    0.016

    The layout barely moves while loading (CLS 0.016, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 4.8 MB in 168 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 168 requests on a phone: scripts 2.8 MB (59), images 929 KiB (37) and other files 374 KiB (44). Under 2 MB keeps phones on slow connections fast.

  • 10 images in older formats

    10 images (874 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 9 images below the first screen load straight away

    9 images further down the page (742 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    82 KiB

    1 image is downloaded at several times the size a phone draws it, for example couple-1.jpg at 1,900 px wide, shown at 390 px. Resized copies would save about 82 KiB.

  • About 1.3 g of CO₂ per visit

    1.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 161.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 8287
  • Unlabelled dropdowns

    2 dropdowns have no label.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (24 elements)

    All page content should be contained by landmarks: 24 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 23 form fields without a label

    23 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h5, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 70 internal links, 23 external

    The homepage links to 70 pages on procure.com and 23 external pages.

7 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “ProCure Proton Therapy offers advanced proton therapy for precise cancer treatment in New Jersey with fewer side effect…”.

  • One H1 headline

    Your main headline reads: “Take Aim At Cancer With The First Proton Therapy Center In New Jersey”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Proton Therapy Cancer Treatment in New Jersey-ProCure”.

  • Canonical URL set

    The canonical URL is https://www.procure.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.procure.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (991 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.procure.com/llms.txt (3 KiB, 26 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 8 pages slow to respond

    https://www.procure.com/what-makes-procure-different, https://www.procure.com/press-releases, https://www.procure.com/what-is-proton-therapy-2, https://www.procure.com/faqs, https://www.procure.com/patient-guide and https://www.procure.com/brain_tumors and 2 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    9 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 9 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 9 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 3 broken images

    3 images failed to load on a phone, for example https://jelly.mdhv.io/v1/star.gif?pid=fmkVxOrwIz4fSpZR2uGNCsec9Igt&src=mh&evt=hi.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    10 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 766 words of copy

    The homepage carries about 766 words of visible text.

7 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Request a Consultation”, “Request More Info” and “Submit Request”.

  • 4 short forms

    4 short forms (7 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and “More than 7,500 patients”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 6 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 38 cookies set on arrival

    38

    Opening the homepage sets 38 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at procure.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2025.

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager

Company

Founded
2005
Headquarters
Somerset

Upkeep, stack, hiring and company data from programmable.info

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