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profumeriegriffe.com website review
Visit site (opens in a new tab)Reviewed 24 October 202626 issues · 77 checks
This review found 26 issues worth fixing on profumeriegriffe.com, 8 of them high impact, across 77 checks. The most urgent: 9,799 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #41,453 of 92,096 reviewed websitesbeats 50%
- #25,783 of 48,841 online storesbeats 41%
- #24,588 of 44,026 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.2 s |
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 160 ms |
| May 9, 2026 | 163 ms |
| May 16, 2026 | 168 ms |
| May 23, 2026 | 171 ms |
| May 30, 2026 | 179 ms |
| Jun 6, 2026 | 186 ms |
| Jun 13, 2026 | 193 ms |
| Jun 20, 2026 | 199 ms |
| Jun 27, 2026 | 201 ms |
| Jul 4, 2026 | 205 ms |
| Jul 11, 2026 | 209 ms |
| Jul 18, 2026 | 207 ms |
| Jul 25, 2026 | 206 ms |
| Aug 1, 2026 | 205 ms |
| Aug 8, 2026 | 204 ms |
| Aug 15, 2026 | 207 ms |
| Aug 22, 2026 | 212 ms |
| Aug 29, 2026 | 219 ms |
| Sep 5, 2026 | 226 ms |
| Sep 12, 2026 | 228 ms |
| Sep 19, 2026 | 227 ms |
| Sep 26, 2026 | 225 ms |
| Oct 3, 2026 | 220 ms |
| Oct 10, 2026 | 218 ms |
| Oct 17, 2026 | 214 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.4 s
1.9 s
2.4 s
2.9 s
3.3 s
3.8 s
Speed
9,799 HTML elements
The page has 9,799 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 67
67/100Your mobile performance score is 67 (desktop: 59). Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
400 ms · 307 KiB32 files are served with short cache lifetimes, so returning visitors download them again (307 KiB).
Main-thread work: 3.9 s
A phone's processor spends 3.9 s on main-thread work while loading, 931 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (iubenda, Shopify and 506.io and others), adding 556 KiB and 252 ms of main-thread time.
Reduce unused JavaScript
186 KiBAbout 186 KiB of JavaScript is downloaded but never used on this page.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 135 ms. During a long task the page ignores taps.
Render-blocking requests
100 ms16 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.
Improve image delivery
61 KiB6 images could be 61 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 6.8 s
6.8 sYour largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 11.5 s
11.5 sThe page becomes fully interactive after 11.5 s. Good is under 3.8 s.
Real-user INP: 301 ms
301 msReal visitors wait 301 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 34% slower for real visitors
+34%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 160 ms to 214 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Speed Index: 4.9 s
4.9 sVisually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 716 ms
716 msReal visitors wait 716 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.088
0.088The layout barely moves while loading (CLS 0.088, good is under 0.1).
Total Blocking Time: 113 ms
113 msScripts block the page for only 113 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.1 MB in 339 requests
3.1 MBYour homepage downloads 3.1 MB in 339 requests on a phone: images 1.2 MB (102), scripts 789 KiB (90) and other files 777 KiB (98). Under 2 MB keeps phones on slow connections fast.
6 images in older formats
6 images (281 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.9 g of CO₂ per visit
0.87 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 103.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
22 links without text
22 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (5 elements)
ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (6 elements).
1 checks passed
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 4 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Profumerie GRIFFE | Profumi, MakeUp, Cosmetica – Profumerie Griffe”.
Meta description is long (294 characters)
Your meta description is 294 characters; Google truncates after about 160, so the end of your pitch is cut.
816 internal links, 36 external
The homepage links to 816 pages on profumeriegriffe.com and 36 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Profumerie Griffe | Profumi, MakeUp e Cosmetica”.
Canonical URL set
The canonical URL is https://profumeriegriffe.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://profumeriegriffe.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,453 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://profumeriegriffe.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://profumeriegriffe.com/pages/programma-fedelta-griffe has no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://profumeriegriffe.com/pages/programma-fedelta-griffe, https://profumeriegriffe.com/products/gift-card, https://profumeriegriffe.com/pages/punti-vendita, https://profumeriegriffe.com/collections/promo, https://profumeriegriffe.com/collections/novita and https://profumeriegriffe.com/collections/the-ordinary and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 193 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
75 small tap targets
75 of 133 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,245 words of copy
The homepage carries about 2,245 words of visible text.
3 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Fresh Start Peel Serum”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: iubenda
A consent management tool (iubenda) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at profumeriegriffe.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify Hosted
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on profumeriegriffe.com, including 11 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.