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profumeriegriffe.com website review

Visit site (opens in a new tab)Reviewed 24 October 202626 issues · 77 checks

This review found 26 issues worth fixing on profumeriegriffe.com, 8 of them high impact, across 77 checks. The most urgent: 9,799 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.6 sMay 2Oct 172.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.2 s
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.8 s
Aug 22, 20262.0 s
Aug 29, 20262.2 s
Sep 5, 20262.3 s
Sep 12, 20262.5 s
Sep 19, 20262.5 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
238 ms150 msMay 2Oct 17214 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026160 ms
May 9, 2026163 ms
May 16, 2026168 ms
May 23, 2026171 ms
May 30, 2026179 ms
Jun 6, 2026186 ms
Jun 13, 2026193 ms
Jun 20, 2026199 ms
Jun 27, 2026201 ms
Jul 4, 2026205 ms
Jul 11, 2026209 ms
Jul 18, 2026207 ms
Jul 25, 2026206 ms
Aug 1, 2026205 ms
Aug 8, 2026204 ms
Aug 15, 2026207 ms
Aug 22, 2026212 ms
Aug 29, 2026219 ms
Sep 5, 2026226 ms
Sep 12, 2026228 ms
Sep 19, 2026227 ms
Sep 26, 2026225 ms
Oct 3, 2026220 ms
Oct 10, 2026218 ms
Oct 17, 2026214 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of profumeriegriffe.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. profumeriegriffe.com at 0.5 s0.5 s
  2. profumeriegriffe.com at 1.0 s1.0 s
  3. profumeriegriffe.com at 1.4 s1.4 s
  4. profumeriegriffe.com at 1.9 s1.9 s
  5. profumeriegriffe.com at 2.4 s2.4 s
  6. profumeriegriffe.com at 2.9 s2.9 s
  7. profumeriegriffe.com at 3.3 s3.3 s
  8. profumeriegriffe.com at 3.8 s3.8 s

Speed

4 to fix67
  • 9,799 HTML elements

    The page has 9,799 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67 (desktop: 59). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    400 ms · 307 KiB

    32 files are served with short cache lifetimes, so returning visitors download them again (307 KiB).

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 931 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (iubenda, Shopify and 506.io and others), adding 556 KiB and 252 ms of main-thread time.

  • Reduce unused JavaScript

    186 KiB

    About 186 KiB of JavaScript is downloaded but never used on this page.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 135 ms. During a long task the page ignores taps.

  • Render-blocking requests

    100 ms

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.

  • Improve image delivery

    61 KiB

    6 images could be 61 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 6.8 s

    6.8 s

    Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 11.5 s

    11.5 s

    The page becomes fully interactive after 11.5 s. Good is under 3.8 s.

  • Real-user INP: 301 ms

    301 ms

    Real visitors wait 301 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 34% slower for real visitors

    +34%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 160 ms to 214 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.9 s

    4.9 s

    Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 716 ms

    716 ms

    Real visitors wait 716 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.088

    0.088

    The layout barely moves while loading (CLS 0.088, good is under 0.1).

  • Total Blocking Time: 113 ms

    113 ms

    Scripts block the page for only 113 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 3.1 MB in 339 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 339 requests on a phone: images 1.2 MB (102), scripts 789 KiB (90) and other files 777 KiB (98). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (281 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.87 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 103.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9793
  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 22 links without text

    22 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (5 elements)

    ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (6 elements).

1 checks passed
  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 4 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Profumerie GRIFFE | Profumi, MakeUp, Cosmetica – Profumerie Griffe”.

  • Meta description is long (294 characters)

    Your meta description is 294 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 816 internal links, 36 external

    The homepage links to 816 pages on profumeriegriffe.com and 36 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Profumerie Griffe | Profumi, MakeUp e Cosmetica”.

  • Canonical URL set

    The canonical URL is https://profumeriegriffe.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://profumeriegriffe.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,453 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://profumeriegriffe.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://profumeriegriffe.com/pages/programma-fedelta-griffe has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://profumeriegriffe.com/pages/programma-fedelta-griffe, https://profumeriegriffe.com/products/gift-card, https://profumeriegriffe.com/pages/punti-vendita, https://profumeriegriffe.com/collections/promo, https://profumeriegriffe.com/collections/novita and https://profumeriegriffe.com/collections/the-ordinary and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 193 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 75 small tap targets

    75 of 133 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,245 words of copy

    The homepage carries about 2,245 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Fresh Start Peel Serum”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at profumeriegriffe.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify Hosted

Upkeep, stack, hiring and company data from programmable.info

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This review found 26 issues on profumeriegriffe.com, including 11 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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