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proglow.it website review
Visit site (opens in a new tab)Reviewed 9 November 202634 issues · 73 checks
This review found 34 issues worth fixing on proglow.it, 17 of them high impact, across 73 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67D- #82,140 of 91,469 reviewed websitesbeats 9%
- #45,631 of 48,305 online storesbeats 4%
- #41,550 of 43,506 Shopify storesbeats 4%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 4.2 s |
| May 30, 2026 | 5.4 s |
| Jun 6, 2026 | 5.4 s |
| Jun 13, 2026 | 5.6 s |
| Jun 20, 2026 | 6.0 s |
| Jun 27, 2026 | 5.5 s |
| Jul 4, 2026 | 5.9 s |
| Jul 11, 2026 | 5.9 s |
| Jul 18, 2026 | 5.5 s |
| Jul 25, 2026 | 5.8 s |
| Aug 1, 2026 | 5.7 s |
| Aug 8, 2026 | 5.6 s |
| Aug 15, 2026 | 5.6 s |
| Aug 22, 2026 | 5.1 s |
| Aug 29, 2026 | 5.1 s |
| Sep 5, 2026 | 5.1 s |
| Sep 12, 2026 | 5.1 s |
| Sep 19, 2026 | 4.9 s |
| Sep 26, 2026 | 5.0 s |
| Oct 3, 2026 | 4.9 s |
| Oct 10, 2026 | 4.8 s |
| Oct 17, 2026 | 4.7 s |
| Oct 24, 2026 | 3.9 s |
| Oct 31, 2026 | 3.7 s |
| Nov 7, 2026 | 3.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 212 ms |
| May 30, 2026 | 218 ms |
| Jun 6, 2026 | 222 ms |
| Jun 13, 2026 | 229 ms |
| Jun 20, 2026 | 242 ms |
| Jun 27, 2026 | 249 ms |
| Jul 4, 2026 | 255 ms |
| Jul 11, 2026 | 254 ms |
| Jul 18, 2026 | 249 ms |
| Jul 25, 2026 | 251 ms |
| Aug 1, 2026 | 257 ms |
| Aug 8, 2026 | 267 ms |
| Aug 15, 2026 | 273 ms |
| Aug 22, 2026 | 270 ms |
| Aug 29, 2026 | 270 ms |
| Sep 5, 2026 | 284 ms |
| Sep 12, 2026 | 294 ms |
| Sep 19, 2026 | 313 ms |
| Sep 26, 2026 | 334 ms |
| Oct 3, 2026 | 336 ms |
| Oct 10, 2026 | 339 ms |
| Oct 17, 2026 | 331 ms |
| Oct 24, 2026 | 326 ms |
| Oct 31, 2026 | 304 ms |
| Nov 7, 2026 | 272 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.3 s · 711 KiBAbout 711 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 381 KiB15 files are served with short cache lifetimes, so returning visitors download them again (381 KiB).
Shopify adds 1.3 s
1.3 sShopify costs a phone 1.3 s of main-thread work and 181 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 30
30/100Your mobile performance score is 30. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.2 s
A phone's processor spends 7.2 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,033 HTML elements
The page has 3,033 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, proglow.de and growave.io and others), adding 1.5 MB and 2.9 s of main-thread time.
Render-blocking requests
800 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Improve image delivery
300 ms · 365 KiB8 images could be 365 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
proglow.de adds 545 ms
545 msproglow.de costs a phone 545 ms of main-thread work and 400 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
growave.io adds 376 ms
376 msgrowave.io costs a phone 376 ms of main-thread work and 237 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 271 ms
271 msFacebook costs a phone 271 ms of main-thread work and 282 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 296 ms. During a long task the page ignores taps.
Legacy JavaScript
200 ms · 82 KiBPolyfills for old browsers add 82 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Duplicated JavaScript
200 ms · 31 KiB31 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 200 ms faster on a phone.
Reduce unused CSS
150 ms · 39 KiBAbout 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 83 ms
83 msYour server sent the HTML in 83 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 6.0 s
6.0 sReal visitors wait 6.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 6.2 s
6.2 sReal visitors see the first content after 6.2 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 21.7 s
21.7 sYour largest element takes 21.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 21.9 s
21.9 sThe page becomes fully interactive after 21.9 s. Good is under 3.8 s.
Speed Index: 13.5 s
13.5 sVisually, the page fills in at 13.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.7 s
4.7 sThe first text or image appears after 4.7 s on a phone. Good is under 1.8 s.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
Real-user INP: 248 ms
248 msReal visitors wait 248 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 34% slower for real visitors
+34%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 212 ms to 272 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 856 ms
856 msReal visitors wait 856 ms for your server to start answering (75th percentile). Good is under 800 ms.
3 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 4.2 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.1 MB in 259 requests
4.1 MBYour homepage downloads 4.1 MB in 259 requests on a phone: scripts 1.9 MB (105), images 1.2 MB (46) and other files 675 KiB (88). Under 2 MB keeps phones on slow connections fast.
About 1.2 g of CO₂ per visit
1.16 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 139.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
5 links without text
5 links have no text or label, so screen readers cannot say where they go.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Headings skip levels
Headings skip levels (h1 → h3, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.
SEO
Meta description is long (240 characters)
Your meta description is 240 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://proglow.de)”.
283 internal links, 7 external
The homepage links to 283 pages on proglow.it and 7 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Proglow”.
Title: 43 characters
Your title is a healthy 43 characters: “Proglow - prodotti professionali per unghie”.
Canonical URL set
The canonical URL is https://proglow.it/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://proglow.it/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 136 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 console errors
3 errors were logged to the browser console during Google's test (“Failed to load resource: the server responded with a status of 400 (Bad Request)”).
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 8 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,192 words of copy
The homepage carries about 1,192 words of visible text.
4 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Shop”.
23 short forms
23 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Hotjar.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at proglow.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Cookieyes Gdpr · Eg Auto Add To Cart · Langify · Searchanise Search Filter · Klaviyo Email Marketing Sms · Instafeed · Stape Remix · Gift Box Builder · Growave Loyalty Wishlist · nfcube.com · hextom.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on proglow.it, including 24 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.