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proglow.it website review

Visit site (opens in a new tab)Reviewed 9 November 202634 issues · 73 checks

This review found 34 issues worth fixing on proglow.it, 17 of them high impact, across 73 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.4 s3.3 sMay 23Nov 73.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20264.2 s
May 30, 20265.4 s
Jun 6, 20265.4 s
Jun 13, 20265.6 s
Jun 20, 20266.0 s
Jun 27, 20265.5 s
Jul 4, 20265.9 s
Jul 11, 20265.9 s
Jul 18, 20265.5 s
Jul 25, 20265.8 s
Aug 1, 20265.7 s
Aug 8, 20265.6 s
Aug 15, 20265.6 s
Aug 22, 20265.1 s
Aug 29, 20265.1 s
Sep 5, 20265.1 s
Sep 12, 20265.1 s
Sep 19, 20264.9 s
Sep 26, 20265.0 s
Oct 3, 20264.9 s
Oct 10, 20264.8 s
Oct 17, 20264.7 s
Oct 24, 20263.9 s
Oct 31, 20263.7 s
Nov 7, 20263.6 s
Real-visitor tap response (INP)75th percentile, phones
358 ms193 msMay 23Nov 7272 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026212 ms
May 30, 2026218 ms
Jun 6, 2026222 ms
Jun 13, 2026229 ms
Jun 20, 2026242 ms
Jun 27, 2026249 ms
Jul 4, 2026255 ms
Jul 11, 2026254 ms
Jul 18, 2026249 ms
Jul 25, 2026251 ms
Aug 1, 2026257 ms
Aug 8, 2026267 ms
Aug 15, 2026273 ms
Aug 22, 2026270 ms
Aug 29, 2026270 ms
Sep 5, 2026284 ms
Sep 12, 2026294 ms
Sep 19, 2026313 ms
Sep 26, 2026334 ms
Oct 3, 2026336 ms
Oct 10, 2026339 ms
Oct 17, 2026331 ms
Oct 24, 2026326 ms
Oct 31, 2026304 ms
Nov 7, 2026272 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of proglow.it (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. proglow.it at 0.9 s0.9 s
  2. proglow.it at 1.9 s1.9 s
  3. proglow.it at 2.8 s2.8 s
  4. proglow.it at 3.7 s3.7 s
  5. proglow.it at 4.6 s4.6 s
  6. proglow.it at 5.6 s5.6 s
  7. proglow.it at 6.5 s6.5 s
  8. proglow.it at 7.4 s7.4 s

Speed

13 to fix30
  • Reduce unused JavaScript

    3.3 s · 711 KiB

    About 711 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 381 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (381 KiB).

  • Shopify adds 1.3 s

    1.3 s

    Shopify costs a phone 1.3 s of main-thread work and 181 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 30

    30/100

    Your mobile performance score is 30. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.2 s

    A phone's processor spends 7.2 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,033 HTML elements

    The page has 3,033 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, proglow.de and growave.io and others), adding 1.5 MB and 2.9 s of main-thread time.

  • Render-blocking requests

    800 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Improve image delivery

    300 ms · 365 KiB

    8 images could be 365 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • proglow.de adds 545 ms

    545 ms

    proglow.de costs a phone 545 ms of main-thread work and 400 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • growave.io adds 376 ms

    376 ms

    growave.io costs a phone 376 ms of main-thread work and 237 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 271 ms

    271 ms

    Facebook costs a phone 271 ms of main-thread work and 282 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 296 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    200 ms · 82 KiB

    Polyfills for old browsers add 82 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Duplicated JavaScript

    200 ms · 31 KiB

    31 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 200 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 39 KiB

    About 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 83 ms

    83 ms

    Your server sent the HTML in 83 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 6.0 s

    6.0 s

    Real visitors wait 6.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 6.2 s

    6.2 s

    Real visitors see the first content after 6.2 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 21.7 s

    21.7 s

    Your largest element takes 21.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 21.9 s

    21.9 s

    The page becomes fully interactive after 21.9 s. Good is under 3.8 s.

  • Speed Index: 13.5 s

    13.5 s

    Visually, the page fills in at 13.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.7 s

    4.7 s

    The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 248 ms

    248 ms

    Real visitors wait 248 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 34% slower for real visitors

    +34%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 212 ms to 272 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 856 ms

    856 ms

    Real visitors wait 856 ms for your server to start answering (75th percentile). Good is under 800 ms.

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 4.2 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix0
  • Page weight: 4.1 MB in 259 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 259 requests on a phone: scripts 1.9 MB (105), images 1.2 MB (46) and other files 675 KiB (88). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 139.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fix83
  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 5 links without text

    5 links have no text or label, so screen readers cannot say where they go.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

SEO

2 to fixGoogle 9291
  • Meta description is long (240 characters)

    Your meta description is 240 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://proglow.de)”.

  • 283 internal links, 7 external

    The homepage links to 283 pages on proglow.it and 7 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Proglow”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Proglow - prodotti professionali per unghie”.

  • Canonical URL set

    The canonical URL is https://proglow.it/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://proglow.it/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 136 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9288
  • 3 console errors

    3 errors were logged to the browser console during Google's test (“Failed to load resource: the server responded with a status of 400 (Bad Request)”).

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • Thin social proof

    Social proof on the homepage: 8 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,192 words of copy

    The homepage carries about 1,192 words of visible text.

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Shop”.

  • 23 short forms

    23 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Hotjar.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at proglow.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Cookieyes Gdpr · Eg Auto Add To Cart · Langify · Searchanise Search Filter · Klaviyo Email Marketing Sms · Instafeed · Stape Remix · Gift Box Builder · Growave Loyalty Wishlist · nfcube.com · hextom.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on proglow.it, including 24 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
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