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psd.gov.sg website review
Visit site (opens in a new tab)Reviewed 31 October 202628 issues · 76 checks
This review found 28 issues worth fixing on psd.gov.sg, 10 of them high impact, across 76 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 747 ms |
| May 16, 2026 | 720 ms |
| May 23, 2026 | 705 ms |
| May 30, 2026 | 699 ms |
| Jun 6, 2026 | 711 ms |
| Jun 13, 2026 | 723 ms |
| Jun 20, 2026 | 694 ms |
| Jun 27, 2026 | 780 ms |
| Jul 4, 2026 | 780 ms |
| Jul 11, 2026 | 779 ms |
| Jul 18, 2026 | 805 ms |
| Jul 25, 2026 | 741 ms |
| Aug 1, 2026 | 742 ms |
| Aug 8, 2026 | 747 ms |
| Aug 15, 2026 | 764 ms |
| Aug 22, 2026 | 771 ms |
| Aug 29, 2026 | 790 ms |
| Sep 5, 2026 | 790 ms |
| Sep 12, 2026 | 766 ms |
| Sep 19, 2026 | 753 ms |
| Sep 26, 2026 | 740 ms |
| Oct 3, 2026 | 737 ms |
| Oct 10, 2026 | 780 ms |
| Oct 17, 2026 | 824 ms |
| Oct 24, 2026 | 850 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 89 ms |
| May 16, 2026 | 88 ms |
| May 23, 2026 | 90 ms |
| May 30, 2026 | 94 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 97 ms |
| Jun 20, 2026 | 95 ms |
| Jun 27, 2026 | 89 ms |
| Jul 4, 2026 | 89 ms |
| Jul 11, 2026 | 88 ms |
| Jul 18, 2026 | 86 ms |
| Jul 25, 2026 | 89 ms |
| Aug 1, 2026 | 86 ms |
| Aug 8, 2026 | 87 ms |
| Aug 15, 2026 | 90 ms |
| Aug 22, 2026 | 88 ms |
| Aug 29, 2026 | 95 ms |
| Sep 5, 2026 | 95 ms |
| Sep 12, 2026 | 95 ms |
| Sep 19, 2026 | 100 ms |
| Sep 26, 2026 | 97 ms |
| Oct 3, 2026 | 99 ms |
| Oct 10, 2026 | 104 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 106 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
3.1 s · 1.1 MB9 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).
Improve image delivery
2.8 s · 785 KiB2 images could be 785 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.8 s faster on a phone.
Reduce unused JavaScript
1.5 s · 652 KiBAbout 652 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, ask.gov.sg and Clarity and others), adding 1.9 MB and 853 ms of main-thread time.
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 431 ms
431 msGoogle Tag Manager costs a phone 431 ms of main-thread work and 667 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
300 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
ask.gov.sg adds 261 ms
261 msask.gov.sg costs a phone 261 ms of main-thread work and 291 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
by.gov.sg adds 0 ms
0 msby.gov.sg costs a phone 0 ms of main-thread work and 814 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 223 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 14 KiBAbout 14 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 11.6 s
11.6 sYour largest element takes 11.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 14.5 s
14.5 sThe page becomes fully interactive after 14.5 s. Good is under 3.8 s.
Speed Index: 6.1 s
6.1 sVisually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 401 ms
401 msScripts block taps and scrolling for 401 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 89 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 403 ms
403 msReal visitors wait 403 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.007
0.007The layout barely moves while loading (CLS 0.007, good is under 0.1).
Images and page weight
1 image over 500 KB
Option 2 (1).jpg weighs 800 KiB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
737 KiB1 image is downloaded at several times the size a phone draws it, for example Option 2 (1).jpg at 4,147 px wide, shown at 390 px. Resized copies would save about 737 KiB.
Page weight: 2.4 MB in 56 requests
2.4 MBYour homepage downloads 2.4 MB in 56 requests on a phone: scripts 1.4 MB (36), images 813 KiB (3) and HTML 81 KiB (1). Under 2 MB keeps phones on slow connections fast.
About 0.7 g of CO₂ per visit
0.68 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 2 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 0 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
31 internal links, 19 external
The homepage links to 31 pages on psd.gov.sg and 19 external pages.
8 checks passed
Meta description: 132 characters
Your meta description is 132 characters: “People are our greatest assets. We develop the people and the culture in the service to serve citizens as one united pu…”.
One H1 headline
Your main headline reads: “We are the heart of Public Service”.
Title: 30 characters
Your title is a healthy 30 characters: “Home | Public Service Division”.
Canonical URL set
The canonical URL is https://www.psd.gov.sg/.
Structured data in place
Structured data found: GovernmentOrganization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.psd.gov.sg/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.psd.gov.sg/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (344 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without a meta description
https://www.psd.gov.sg/newsroom/reply-to-st-forum-letter-make-it-easier-to-give-online-feedback-to-government-agencies, https://www.psd.gov.sg/newsroom/restricting-usage-of-smart-glasses-to-prevent-osa-breaches and https://www.psd.gov.sg/newsroom/average-percentage-change-in-annual-salary-of-political-appointment-holders have no meta description, so Google writes the search snippet from whatever text it finds.
14 internal pages checked
We fetched 14 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 14 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
9 small tap targets
9 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 224 words
The homepage has only about 224 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Contact”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at psd.gov.sg, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Hosting
- AWS
Company
- Founded
- 1983
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on psd.gov.sg, including 16 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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