puckandpen.com website review

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

The page has 1,649 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Shopify, myshopify.com and shop.app and others), adding 528 KiB and 58 ms of main-thread time.

14 images could be 104 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

1 long task block the main thread while loading, the longest for 50 ms. During a long task the page ignores taps.

8 files are served with short cache lifetimes, so returning visitors download them again (29 KiB).

About 20 KiB of JavaScript is downloaded but never used on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 78 ms to 81 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.1 MB in 202 requests on a phone: other files 667 KiB (72), images 614 KiB (19) and scripts 448 KiB (52). Under 2 MB keeps phones on slow connections fast.

what-is-icing-t-shirt-asphalt-s-t-shirt-1231191590.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images (87 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 71.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 10 characters: “PUCK + PEN”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your <h1> is empty.

The homepage links to 107 pages on puckandpen.com and 7 external pages.

https://puckandpen.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://puckandpen.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://puckandpen.com/collections/all, https://puckandpen.com/customer_authentication/redirect, https://puckandpen.com/policies/shipping-policy, https://puckandpen.com/collections/new-arrivals, https://puckandpen.com/collections/goalie and https://puckandpen.com/collections/sweatshirts and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://puckandpen.com/customer_authentication/redirect and https://puckandpen.com/pages/contact have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.

8 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

6 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://puckandpen.com/cdn/shop/t/4/assets/base.css?v=122368426641085768321758090011' beca…”.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 181 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.