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puket.com.br website review
Visit site (opens in a new tab)Reviewed 28 October 202657 issues · 97 checks
This review found 57 issues worth fixing on puket.com.br, 25 of them high impact, across 97 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
56FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.6 s |
| May 16, 2026 | 5.0 s |
| May 23, 2026 | 5.3 s |
| May 30, 2026 | 5.5 s |
| Jun 6, 2026 | 5.8 s |
| Jun 13, 2026 | 5.9 s |
| Jun 20, 2026 | 6.0 s |
| Jun 27, 2026 | 6.0 s |
| Jul 4, 2026 | 6.0 s |
| Jul 11, 2026 | 6.0 s |
| Jul 18, 2026 | 6.0 s |
| Jul 25, 2026 | 6.0 s |
| Aug 1, 2026 | 6.0 s |
| Aug 8, 2026 | 6.0 s |
| Aug 15, 2026 | 6.0 s |
| Aug 22, 2026 | 6.1 s |
| Aug 29, 2026 | 6.1 s |
| Sep 5, 2026 | 6.2 s |
| Sep 12, 2026 | 6.1 s |
| Sep 19, 2026 | 6.0 s |
| Sep 26, 2026 | 6.0 s |
| Oct 3, 2026 | 6.0 s |
| Oct 10, 2026 | 6.1 s |
| Oct 17, 2026 | 6.2 s |
| Oct 24, 2026 | 6.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 591 ms |
| May 16, 2026 | 505 ms |
| May 23, 2026 | 439 ms |
| May 30, 2026 | 393 ms |
| Jun 6, 2026 | 384 ms |
| Jun 13, 2026 | 400 ms |
| Jun 20, 2026 | 418 ms |
| Jun 27, 2026 | 429 ms |
| Jul 4, 2026 | 435 ms |
| Jul 11, 2026 | 437 ms |
| Jul 18, 2026 | 431 ms |
| Jul 25, 2026 | 429 ms |
| Aug 1, 2026 | 426 ms |
| Aug 8, 2026 | 428 ms |
| Aug 15, 2026 | 436 ms |
| Aug 22, 2026 | 442 ms |
| Aug 29, 2026 | 446 ms |
| Sep 5, 2026 | 448 ms |
| Sep 12, 2026 | 451 ms |
| Sep 19, 2026 | 449 ms |
| Sep 26, 2026 | 455 ms |
| Oct 3, 2026 | 469 ms |
| Oct 10, 2026 | 479 ms |
| Oct 17, 2026 | 491 ms |
| Oct 24, 2026 | 496 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.6 s
3.9 s
5.2 s
6.5 s
7.8 s
9.1 s
10.4 s
Speed
Reduce unused JavaScript
2.7 s · 960 KiBAbout 960 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.
vtexassets.com adds 1.8 s
1.8 svtexassets.com costs a phone 1.8 s of main-thread work and 2.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
2.0 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.
Main-thread work: 10.1 s
A phone's processor spends 10.1 s on main-thread work while loading, 6.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 26
26/100Your mobile performance score is 26 (desktop: 54). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (vtexassets.com, Google Tag Manager and Google CDN and others), adding 4.6 MB and 3.7 s of main-thread time.
Use efficient cache lifetimes
700 ms · 420 KiB21 files are served with short cache lifetimes, so returning visitors download them again (420 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 949 ms. During a long task the page ignores taps.
Reduce unused CSS
750 ms · 163 KiBAbout 163 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Google Tag Manager adds 721 ms
721 msGoogle Tag Manager costs a phone 721 ms of main-thread work and 547 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 533 ms
533 msGoogle CDN costs a phone 533 ms of main-thread work and 739 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
450 ms · 64 KiBPolyfills for old browsers add 64 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.
Improve image delivery
300 ms · 55 KiB4 images could be 55 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
2,829 HTML elements
The page has 2,829 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Minify JavaScript
150 ms · 4 KiB4 KiB could be saved by minifying JavaScript.
Phones get a much slower page than desktops
Desktop scores 54 but mobile only 26. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 34 ms
34 msYour server sent the HTML in 34 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.5 s
5.5 sReal visitors wait 5.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 570 ms
570 msReal visitors wait 570 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.46
0.46For real visitors the layout shifts by 0.46 (75th percentile). Good is under 0.1.
Real-user FCP: 5.0 s
5.0 sReal visitors see the first content after 5.0 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 19.5 s
19.5 sYour largest element takes 19.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Venha conferir a nossa Happy Friday!”.
Time to Interactive: 26.4 s
26.4 sThe page becomes fully interactive after 26.4 s. Good is under 3.8 s.
Speed Index: 12.2 s
12.2 sVisually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 2.5 s
2.5 sScripts block taps and scrolling for 2.5 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 4.2 s
4.2 sThe first text or image appears after 4.2 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 30% slower for real visitors
+30%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.6 s to 6.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
2 checks passed
Tap response (INP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 591 ms to 496 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.093
0.093The layout barely moves while loading (CLS 0.093, good is under 0.1).
Images and page weight
Page weight: 4.1 MB in 166 requests
4.1 MBYour homepage downloads 4.1 MB in 166 requests on a phone: scripts 2.8 MB (58), other files 575 KiB (56) and images 337 KiB (41). Under 2 MB keeps phones on slow connections fast.
8 images in older formats
8 images (596 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
8 images below the first screen load straight away
8 images further down the page (315 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.2 g of CO₂ per visit
1.16 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 138.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Interactive controls must not be nested (14 elements)
Interactive controls must not be nested: 14 elements on the page fail this check, rated serious by axe-core.
9 tap targets too small
9 tap targets are too small or too close together to hit reliably with a finger.
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
All page content should be contained by landmarks (21 elements)
All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (14 elements).
2 checks passed
Every image has alt text
All 80 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Structured data has 1 problem
Structured data found (ItemList, Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
87 internal links, 3 external
The homepage links to 87 pages on puket.com.br and 3 external pages.
5 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “No Mundo Puket você encontra diversão e conforto! Garanta Frete Grátis*, 3% OFF no PIX. Explore nossas coleções exclusi…”.
Title: 59 characters
Your title is a healthy 59 characters: “Puket | Pijamas, Meias e Mochilas: 3% OFF no PIX e Cashback”.
Canonical URL set
The canonical URL is https://www.puket.com.br/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.puket.com.br/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (663 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.puket.com.br/llms.txt (4 KiB, 35 links), a plain-text guide to the site for AI tools.
Other pages
7 pages without a title
https://www.puket.com.br/todos-os-produtos, https://www.puket.com.br/hotsite/novidades, https://www.puket.com.br/campanha/mundinho-do-bebe, https://www.puket.com.br/pijamas, https://www.puket.com.br/moda-praia and https://www.puket.com.br/personalizados and 1 other have no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.puket.com.br/1372 is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
7 pages without a meta description
https://www.puket.com.br/todos-os-produtos, https://www.puket.com.br/hotsite/novidades, https://www.puket.com.br/campanha/mundinho-do-bebe, https://www.puket.com.br/pijamas, https://www.puket.com.br/moda-praia and https://www.puket.com.br/personalizados and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
10 pages without an H1
https://www.puket.com.br/todos-os-produtos, https://www.puket.com.br/hotsite/novidades, https://www.puket.com.br/campanha/mundinho-do-bebe, https://www.puket.com.br/pijamas, https://www.puket.com.br/moda-praia and https://www.puket.com.br/personalizados and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://www.puket.com.br/institucional/nossas-lojas and https://www.puket.com.br/retire-na-loja have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
2 pages slow to respond
https://www.puket.com.br/institucional/regulamentos and https://www.puket.com.br/personalizados took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
13 small tap targets
13 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'term')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 464 words of copy
The homepage carries about 464 words of visible text.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and TikTok Pixel.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at puket.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager
- Hosting
- AWS
Company
- Founded
- 1988
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 57 issues on puket.com.br, including 27 speed issues, 3 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.