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pulice.com website review

Visit site (opens in a new tab)Reviewed 2 November 202651 issues · 90 checks

This review found 51 issues worth fixing on pulice.com, 20 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.1 s2.5 sMay 16Oct 313.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.9 s
May 23, 20263.8 s
May 30, 20263.3 s
Jun 6, 20263.1 s
Jun 13, 20263.0 s
Jun 20, 20262.9 s
Jun 27, 20263.2 s
Jul 4, 20263.2 s
Jul 11, 20263.2 s
Jul 18, 20263.3 s
Jul 25, 20263.2 s
Aug 1, 20263.1 s
Aug 8, 20262.8 s
Aug 15, 20262.7 s
Aug 22, 20263.1 s
Aug 29, 20263.4 s
Sep 5, 20263.8 s
Sep 12, 20263.7 s
Sep 19, 20263.2 s
Sep 26, 20263.1 s
Oct 3, 20263.1 s
Oct 10, 20263.4 s
Oct 17, 20263.6 s
Oct 24, 20263.7 s
Oct 31, 20263.8 s
Real-visitor tap response (INP)75th percentile, phones
117 ms78 msMay 16Oct 31102 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202694 ms
May 23, 202693 ms
May 30, 202690 ms
Jun 6, 202687 ms
Jun 13, 202692 ms
Jun 20, 202687 ms
Jun 27, 202687 ms
Jul 4, 202690 ms
Jul 11, 202682 ms
Jul 18, 202688 ms
Jul 25, 202688 ms
Aug 1, 202687 ms
Aug 8, 202688 ms
Aug 15, 202688 ms
Aug 22, 202697 ms
Aug 29, 2026104 ms
Sep 5, 2026108 ms
Sep 12, 2026110 ms
Sep 19, 2026106 ms
Sep 26, 2026109 ms
Oct 3, 2026105 ms
Oct 10, 2026112 ms
Oct 17, 2026112 ms
Oct 24, 202699 ms
Oct 31, 2026102 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pulice.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pulice.com at 0.4 s0.4 s
  2. pulice.com at 0.9 s0.9 s
  3. pulice.com at 1.3 s1.3 s
  4. pulice.com at 1.8 s1.8 s
  5. pulice.com at 2.2 s2.2 s
  6. pulice.com at 2.7 s2.7 s
  7. pulice.com at 3.1 s3.1 s
  8. pulice.com at 3.6 s3.6 s

Speed

11 to fix26
  • Reduce unused JavaScript

    5.6 s · 970 KiB

    About 970 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.6 s faster on a phone.

  • Reduce unused CSS

    2.3 s · 446 KiB

    About 446 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Render-blocking requests

    1.8 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Mobile performance score: 26

    26/100

    Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Use efficient cache lifetimes

    900 ms · 8.7 MB

    40 files are served with short cache lifetimes, so returning visitors download them again (8.7 MB).

  • Improve image delivery

    7.0 MB

    23 images could be 7.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Vimeo, Google Tag Manager and Cookie-Script.com and others), adding 18.5 MB and 433 ms of main-thread time.

  • sitecorecloud.io adds 0 ms

    0 ms

    sitecorecloud.io costs a phone 0 ms of main-thread work and 12.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Vimeo adds 303 ms

    303 ms

    Vimeo costs a phone 303 ms of main-thread work and 5.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    300 ms · 48 KiB

    Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 184 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.2 s

    4.2 s

    Real visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.35

    0.35

    For real visitors the layout shifts by 0.35 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 21.0 s

    21.0 s

    Your largest element takes 21.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 24.5 s

    24.5 s

    The page becomes fully interactive after 24.5 s. Good is under 3.8 s.

  • Speed Index: 12.9 s

    12.9 s

    Visually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 6.1 s

    6.1 s

    The first text or image appears after 6.1 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.324

    0.324

    The layout shifts by 0.324 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 807 ms

    807 ms

    Real visitors wait 807 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 509 ms

    509 ms

    Scripts block taps and scrolling for 509 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 94 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.9 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Real-user INP: 100 ms

    100 ms

    Real visitors wait 100 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Images and page weight

5 to fix28
  • Page weight: 19.7 MB in 118 requests

    19.7 MB

    Your homepage downloads 19.7 MB in 118 requests on a phone: images 12.7 MB (36), other files 4.4 MB (38) and scripts 1.7 MB (33). Under 2 MB keeps phones on slow connections fast.

  • 5 images over 500 KB

    5 images weigh 4.9 MB together. On a phone connection a single image that size takes seconds.

  • 7 images in older formats

    7 images (5.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images below the first screen load straight away

    6 images further down the page (4.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 6 images far larger than shown

    435 KiB

    6 images are downloaded at several times the size a phone draws them, for example taxiwaywawb-2400x1350.png at 2,400 px wide, shown at 760 px. Resized copies would save about 435 KiB.

  • About 5.6 g of CO₂ per visit

    5.58 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.58 g of CO₂e: 670.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8995
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 3 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 8565
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (6 characters)

    Your title is only 6 characters: “Pulice”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 12 internal links, 11 external

    The homepage links to 12 pages on pulice.com and 11 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://www.pulice.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pulice.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.pulice.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (504 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix73
  • 1 page points its canonical at the homepage

    https://www.pulice.com/en declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and https://www.pulice.com/en all use the title “Pulice”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 8 pages without a meta description

    https://www.pulice.com/en, https://www.pulice.com/en/projects, https://www.pulice.com/en/careers, https://www.pulice.com/en/news, https://www.pulice.com/en/ethics and https://www.pulice.com/en/privacy-policy and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://www.pulice.com/en, https://www.pulice.com/en/projects, https://www.pulice.com/en/careers and https://www.pulice.com/en/news have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://www.pulice.com/en/projects and https://www.pulice.com/en/news have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 8 internal pages checked

    We fetched 8 pages linked from your homepage and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 8 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5883
  • 3 small tap targets

    3 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 783 words of copy

    The homepage carries about 783 words of visible text.

3 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Join us” and “Learn more”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pulice.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
Vercel

Upkeep, stack, hiring and company data from programmable.info

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