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puntoblanco.co website review
Visit site (opens in a new tab)Reviewed 6 November 202636 issues · 85 checks
This review found 36 issues worth fixing on puntoblanco.co, 10 of them high impact, across 85 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #55,517 of 109,350 reviewed websitesbeats 44%
- #36,297 of 61,859 online storesbeats 36%
- #34,700 of 56,401 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 256 ms |
| May 23, 2026 | 261 ms |
| May 30, 2026 | 263 ms |
| Jun 6, 2026 | 270 ms |
| Jun 13, 2026 | 270 ms |
| Jun 20, 2026 | 271 ms |
| Jun 27, 2026 | 279 ms |
| Jul 4, 2026 | 283 ms |
| Jul 11, 2026 | 288 ms |
| Jul 18, 2026 | 289 ms |
| Jul 25, 2026 | 288 ms |
| Aug 1, 2026 | 292 ms |
| Aug 8, 2026 | 299 ms |
| Aug 15, 2026 | 305 ms |
| Aug 22, 2026 | 311 ms |
| Aug 29, 2026 | 312 ms |
| Sep 5, 2026 | 313 ms |
| Sep 12, 2026 | 319 ms |
| Sep 19, 2026 | 322 ms |
| Sep 26, 2026 | 331 ms |
| Oct 3, 2026 | 331 ms |
| Oct 10, 2026 | 327 ms |
| Oct 17, 2026 | 321 ms |
| Oct 24, 2026 | 308 ms |
| Oct 31, 2026 | 290 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.4 s
1.9 s
2.4 s
2.9 s
3.4 s
3.9 s
Speed
Render-blocking requests
1.9 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and Salesforce.com and others), adding 1.5 MB and 1.2 s of main-thread time.
Mobile performance score: 73
73/100Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
675 KiBAbout 675 KiB of JavaScript is downloaded but never used on this page.
Shopify adds 461 ms
461 msShopify costs a phone 461 ms of main-thread work and 856 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 359 ms
359 msGoogle Tag Manager costs a phone 359 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,974 HTML elements
The page has 2,974 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 288 ms. During a long task the page ignores taps.
Improve image delivery
183 KiB6 images could be 183 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
182 KiB10 files are served with short cache lifetimes, so returning visitors download them again (182 KiB).
Reduce unused CSS
50 KiBAbout 50 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
30 KiB30 KiB could be saved by minifying JavaScript.
Legacy JavaScript
11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need.
Minify CSS
11 KiB11 KiB could be saved by minifying CSS.
Duplicated JavaScript
8 KiB8 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 23 ms
23 msYour server sent the HTML in 23 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 17.5 s
17.5 sThe page becomes fully interactive after 17.5 s. Good is under 3.8 s.
Speed Index: 7.0 s
7.0 sVisually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.
Real-user INP: 221 ms
221 msReal visitors wait 221 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Total Blocking Time: 594 ms
594 msScripts block taps and scrolling for 594 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 256 ms to 290 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 625 ms
625 msReal visitors wait 625 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest Contentful Paint: 2.4 s
2.4 sYour largest element renders in 2.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Ahora puedes hacer tus compras por Whatsapp ¡Compra aquí!”.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Images and page weight
1 image over 500 KB
BANNER-MASCU-MB.gif weighs 635 KiB. On a phone connection a single image that size takes seconds.
Page weight: 3.3 MB in 225 requests
3.3 MBYour homepage downloads 3.3 MB in 225 requests on a phone: scripts 1.7 MB (77), other files 653 KiB (96) and images 646 KiB (18). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
752902-000878-2.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (635 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.9 g of CO₂ per visit
0.94 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 112.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 images without alt text
8 images have no alt text, which hurts accessibility and image search.
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h6, h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
18 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 20 WCAG 2.2 A/AA and best-practice rules on the phone render: 18 passed and 2 failed. 33 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (174 characters)
Your meta description is 174 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
272 internal links, 25 external
The homepage links to 272 pages on puntoblanco.co and 25 external pages.
7 checks passed
One H1 headline
Your main headline reads: “PUNTO BLANCO® | Nueva Colección Tienda Online”.
Title: 45 characters
Your title is a healthy 45 characters: “PUNTO BLANCO® | Nueva Colección Tienda Online”.
Canonical URL set
The canonical URL is https://www.puntoblanco.co/.
Structured data in place
Structured data found: BreadcrumbList, Organization, SiteNavigationElement and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.puntoblanco.co/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,310 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.puntoblanco.co/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without an H1
https://www.puntoblanco.co/collections/nueva-coleccion, https://www.puntoblanco.co/collections/mujeres-nueva-coleccion, https://www.puntoblanco.co/collections/mujeres-ropa-nueva-coleccion, https://www.puntoblanco.co/collections/mujeres-deportivo-nueva-coleccion, https://www.puntoblanco.co/collections/mujeres-nueva-coleccion-interior-y-pijamas and https://www.puntoblanco.co/collections/mujeres-accesorios-nueva-coleccion and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 97 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
12 small tap targets
12 of 38 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 494 words of copy
The homepage carries about 494 words of visible text.
2 checks passed
9 short forms
9 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
23 cookies set on arrival
23Opening the homepage sets 23 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at puntoblanco.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 15 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Spicegems Store Locator · Mercado Pago Antifraud Plus · Fly Bundles Upsells · Pagefly Ai Page Builder · Gsc Countdown Timer · Mida Replay Heatmaps · Powerful Form Builder · Gdpr Cookie Consent · Echo All In One Fixed Bundles · Wizybot · Mercadopago Pf App · Ctx Whatsapp Chat Marketing · Kioscos Crystal Pb · Ecomsend
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on puntoblanco.co, including 16 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.