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pupgrade.com website review
Visit site (opens in a new tab)Reviewed 5 November 202626 issues · 75 checks
This review found 26 issues worth fixing on pupgrade.com, 8 of them high impact, across 75 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
90A- #2,210 of 108,530 reviewed websitesbeats 97%
- #1,097 of 61,576 online storesbeats 97%
- #1,064 of 56,194 Shopify storesbeats 97%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.6 s |
| Oct 31, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 138 ms |
| May 23, 2026 | 141 ms |
| May 30, 2026 | 146 ms |
| Jun 6, 2026 | 153 ms |
| Jun 13, 2026 | 154 ms |
| Jun 20, 2026 | 155 ms |
| Jun 27, 2026 | 155 ms |
| Jul 4, 2026 | 155 ms |
| Jul 11, 2026 | 157 ms |
| Jul 18, 2026 | 161 ms |
| Jul 25, 2026 | 162 ms |
| Aug 1, 2026 | 163 ms |
| Aug 8, 2026 | 167 ms |
| Aug 15, 2026 | 170 ms |
| Aug 22, 2026 | 172 ms |
| Aug 29, 2026 | 178 ms |
| Sep 5, 2026 | 179 ms |
| Sep 12, 2026 | 178 ms |
| Sep 19, 2026 | 179 ms |
| Sep 26, 2026 | 177 ms |
| Oct 3, 2026 | 178 ms |
| Oct 10, 2026 | 180 ms |
| Oct 17, 2026 | 185 ms |
| Oct 24, 2026 | 187 ms |
| Oct 31, 2026 | 185 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.6 s
3.3 s
3.9 s
4.6 s
5.3 s
Speed
Render-blocking requests
1.1 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 67
67/100Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Clarity and Klaviyo and others), adding 2.0 MB and 693 ms of main-thread time.
Improve image delivery
450 ms · 409 KiB16 images could be 409 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Reduce unused JavaScript
450 ms · 384 KiBAbout 384 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Google Tag Manager adds 324 ms
324 msGoogle Tag Manager costs a phone 324 ms of main-thread work and 414 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,578 HTML elements
The page has 1,578 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 26 ms
26 msShopify costs a phone 26 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 214 ms. During a long task the page ignores taps.
Legacy JavaScript
28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need.
Use efficient cache lifetimes
22 KiB8 files are served with short cache lifetimes, so returning visitors download them again (22 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 12.7 s
12.7 sYour largest element takes 12.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Tail-Wagging Wellness Starts Here Because every dog deserve…”.
Time to Interactive: 16.8 s
16.8 sThe page becomes fully interactive after 16.8 s. Good is under 3.8 s.
Tap response (INP) got 33% slower for real visitors
+33%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 138 ms to 185 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Total Blocking Time: 187 ms
187 msScripts block the page for only 187 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
Images and page weight
Page weight: 4.1 MB in 237 requests
4.1 MBYour homepage downloads 4.1 MB in 237 requests on a phone: images 2.2 MB (33), scripts 1.0 MB (77) and other files 769 KiB (106). Under 2 MB keeps phones on slow connections fast.
About 1.2 g of CO₂ per visit
1.17 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.17 g of CO₂e: 140.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 31 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
77 internal links, 6 external
The homepage links to 77 pages on pupgrade.com and 6 external pages.
7 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “Help your best friend feel like a puppy again. Pupgrade supplement treats are clinically proven to ease joint pain and …”.
Title: 57 characters
Your title is a healthy 57 characters: “Dog Multivitamins & Joint Support Supplements by PupGrade”.
Canonical URL set
The canonical URL is https://www.pupgrade.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.pupgrade.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (804 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.pupgrade.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
https://www.pupgrade.com/pages/about, https://www.pupgrade.com/blogs/news, https://www.pupgrade.com/tools/recurring/get-subscription-access and https://www.pupgrade.com/pages/store-locator have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://www.pupgrade.com/pages/about, https://www.pupgrade.com/blogs/news, https://www.pupgrade.com/pages/contact-us and https://www.pupgrade.com/pages/store-locator have no <h1> headline, so visitors and search engines get no clear main topic.
4 pages with very little text
https://www.pupgrade.com/pages/contact-us, https://www.pupgrade.com/tools/recurring/get-subscription-access, https://www.pupgrade.com/products/joint-support-chew and https://www.pupgrade.com/pages/store-locator have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
30 of 34 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 757 words of copy
The homepage carries about 757 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
25 calls to action
The homepage has 25 calls to action, for example “Shop”, “Contact” and “Shipping Truck Icon Track Your Order”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 95 testimonial or review blocks and 2 trust badges.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
30 cookies set on arrival
30Opening the homepage sets 30 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pupgrade.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Elevar Conversion Tracking · rechargecdn.com · powr.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on pupgrade.com, including 16 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.