pupgrade.de website review

The page goes through 1 redirect before it starts loading, costing about 2.3 s. Link and advertise the final URL directly.

About 222 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

A phone's processor spends 3.0 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

5 third-party services load with your homepage (Klaviyo, rechargecdn.com and Shopify and others), adding 441 KiB and 404 ms of main-thread time.

9 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.

Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

6 files are served with short cache lifetimes, so returning visitors download them again (12 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Wir verwenden Cookies und andere Technologien zur Personali…”.

The page becomes fully interactive after 9.7 s. Good is under 3.8 s.

Scripts block taps and scrolling for 465 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.51 g of CO₂e: 60.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 11 characters: “PupGrade DE”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“${campaign.sale_header_text} ${collection_title}” and “”). One clear main headline is easier for people and search engines.

The homepage links to 24 pages on pupgrade.de and 5 external pages.

/ and https://pupgrade.de/tools/recurring/get-subscription-access all use the title “PupGrade DE”. Search engines can't tell which page to show for a search, so each competes with the others.

https://pupgrade.de/collections/best-sellers, https://pupgrade.de/blogs/news, https://pupgrade.de/tools/recurring/get-subscription-access, https://pupgrade.de/collections/all, https://pupgrade.de/policies/privacy-policy and https://pupgrade.de/policies/terms-of-service have no meta description, so Google writes the search snippet from whatever text it finds.

https://pupgrade.de/blogs/news, https://pupgrade.de/pages/reviews and https://pupgrade.de/pages/contact-us have no <h1> headline, so visitors and search engines get no clear main topic.

https://pupgrade.de/collections/best-sellers, https://pupgrade.de/pages/contact-us, https://pupgrade.de/tools/recurring/get-subscription-access, https://pupgrade.de/collections/all and https://pupgrade.de/pages/impressum have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 13 pages linked from your homepage and read each the way a search engine does.

2 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 image is served at too low a resolution for sharp phone screens.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 105 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.