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pupgrade.nl website review

Visit site (opens in a new tab)Reviewed 12 November 202616 issues · 53 checks

This review found 16 issues worth fixing on pupgrade.nl, 4 of them high impact, across 53 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

88B

Closest competitors among Shopify stores

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One score from every part of this review. How it works

pupgrade.nl (opens in a new tab)
Full-page screenshot of pupgrade.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pupgrade.nl at 0.4 s0.4 s
  2. pupgrade.nl at 0.8 s0.8 s
  3. pupgrade.nl at 1.1 s1.1 s
  4. pupgrade.nl at 1.5 s1.5 s
  5. pupgrade.nl at 1.9 s1.9 s
  6. pupgrade.nl at 2.3 s2.3 s
  7. pupgrade.nl at 2.6 s2.6 s
  8. pupgrade.nl at 3.0 s3.0 s

Speed

2 to fix94

  • Avoid multiple page redirects

    2.3 s

    The page goes through 1 redirect before it starts loading, costing about 2.3 s. Link and advertise the final URL directly.

  • Render-blocking requests

    950 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Reduce unused JavaScript

    222 KiB

    About 222 KiB of JavaScript is downloaded but never used on this page.

  • 4 third-party services on the page

    4 third-party services load with your homepage (rechargecdn.com, Shopify and shop.app and others), adding 241 KiB and 68 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 62 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    9 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (9 KiB).

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed

  • Mobile performance score: 94

    94/100

    Your mobile performance score is 94. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 278 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix99

  • Time to Interactive: 7.1 s

    7.1 s

    The page becomes fully interactive after 7.1 s. Good is under 3.8 s.

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed

  • Largest Contentful Paint: 1.8 s

    1.8 s

    Your largest element renders in 1.8 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “We gebruiken cookies en andere technologieën om je ervaring…”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 6 ms

    6 ms

    Scripts block the page for only 6 ms while loading. Good is under 200 ms.

Images and page weight

100

  • About 0.5 g of CO₂ per visit

    0.45 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.45 g of CO₂e: 54.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed

  • Page weight: 1.6 MB in 192 requests

    1.6 MB

    Your homepage downloads 1.6 MB in 192 requests on a phone: other files 812 KiB (111), scripts 635 KiB (54) and HTML 66 KiB (3). That is a lean page.

Accessibility

1 to fix90

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

SEO

3 to fixGoogle 7778

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (11 characters)

    Your title is only 11 characters: “PupGrade NL”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“${campaign.sale_header_text} ${collection_title}” and “”). One clear main headline is easier for people and search engines.

  • 23 internal links, 5 external

    The homepage links to 23 pages on pupgrade.nl and 5 external pages.

5 checks passed

  • Canonical URL set

    The canonical URL is https://pupgrade.nl/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://pupgrade.nl/sitemap.xml.

AI search readiness

100
3 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://pupgrade.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83

  • 2 pages share a title

    / and https://pupgrade.nl/tools/recurring/get-subscription-access all use the title “PupGrade NL”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 6 pages without a meta description

    https://pupgrade.nl/collections/best-sellers, https://pupgrade.nl/blogs/news, https://pupgrade.nl/tools/recurring/get-subscription-access, https://pupgrade.nl/collections/all, https://pupgrade.nl/policies/privacy-policy and https://pupgrade.nl/policies/terms-of-service have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://pupgrade.nl/blogs/news, https://pupgrade.nl/pages/reviews and https://pupgrade.nl/pages/contact-us have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages with very little text

    https://pupgrade.nl/collections/best-sellers, https://pupgrade.nl/pages/contact-us, https://pupgrade.nl/tools/recurring/get-subscription-access and https://pupgrade.nl/collections/all have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

4 checks passed

  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293

  • 1 console error

    1 error was logged to the browser console during Google's test (“Failed to load resource: the server responded with a status of 429 (Too Many Requests)”).

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix60

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 329 words of copy

    The homepage carries about 329 words of visible text.

2 checks passed

  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact” and “Contact Contact Close Close”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pupgrade.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

Apps your storefront loads

rechargecdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 16 issues on pupgrade.nl, including 5 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

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