Website review, no card needed
puppis.com.ar website review
Visit site (opens in a new tab)Reviewed 4 November 202659 issues · 95 checks
This review found 59 issues worth fixing on puppis.com.ar, 26 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
51FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 3.1 s |
| Aug 8, 2026 | 3.1 s |
| Aug 15, 2026 | 3.1 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.3 s |
| Sep 5, 2026 | 3.3 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 3.4 s |
| Oct 3, 2026 | 3.4 s |
| Oct 10, 2026 | 3.5 s |
| Oct 17, 2026 | 3.5 s |
| Oct 24, 2026 | 3.5 s |
| Oct 31, 2026 | 3.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 328 ms |
| May 23, 2026 | 328 ms |
| May 30, 2026 | 327 ms |
| Jun 6, 2026 | 327 ms |
| Jun 13, 2026 | 317 ms |
| Jun 20, 2026 | 315 ms |
| Jun 27, 2026 | 316 ms |
| Jul 4, 2026 | 318 ms |
| Jul 11, 2026 | 319 ms |
| Jul 18, 2026 | 318 ms |
| Jul 25, 2026 | 315 ms |
| Aug 1, 2026 | 313 ms |
| Aug 8, 2026 | 320 ms |
| Aug 15, 2026 | 321 ms |
| Aug 22, 2026 | 324 ms |
| Aug 29, 2026 | 328 ms |
| Sep 5, 2026 | 325 ms |
| Sep 12, 2026 | 323 ms |
| Sep 19, 2026 | 327 ms |
| Sep 26, 2026 | 328 ms |
| Oct 3, 2026 | 334 ms |
| Oct 10, 2026 | 342 ms |
| Oct 17, 2026 | 345 ms |
| Oct 24, 2026 | 352 ms |
| Oct 31, 2026 | 356 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.3 s
3.5 s
4.7 s
5.9 s
7.0 s
8.2 s
9.4 s
Speed
Reduce unused JavaScript
3.6 s · 641 KiBAbout 641 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.
Use efficient cache lifetimes
2.9 s · 706 KiB23 files are served with short cache lifetimes, so returning visitors download them again (706 KiB).
Render-blocking requests
2.9 s49 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.
vtexassets.com adds 1.3 s
1.3 svtexassets.com costs a phone 1.3 s of main-thread work and 8.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 1.2 s
1.2 sGoogle Tag Manager costs a phone 1.2 s of main-thread work and 562 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 6
6/100Your mobile performance score is 6. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.7 s
A phone's processor spends 8.7 s on main-thread work while loading, 4.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (vtexassets.com, Google Tag Manager and Facebook and others), adding 9.5 MB and 3.4 s of main-thread time.
Improve image delivery
900 ms · 332 KiB19 images could be 332 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.
Reduce unused CSS
600 ms · 79 KiBAbout 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 560 ms. During a long task the page ignores taps.
Minify JavaScript
300 ms · 7 KiB7 KiB could be saved by minifying JavaScript.
Facebook adds 281 ms
281 msFacebook costs a phone 281 ms of main-thread work and 229 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,560 HTML elements
The page has 1,560 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.97
0.97For real visitors the layout shifts by 0.97 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 27.6 s
27.6 sYour largest element takes 27.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Cyber”.
Time to Interactive: 27.8 s
27.8 sThe page becomes fully interactive after 27.8 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.889
0.889The layout shifts by 0.889 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 10.9 s
10.9 sVisually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 2.1 s
2.1 sScripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.6 s
3.6 sThe first text or image appears after 3.6 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.5 s
3.5 sReal visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 330 ms
330 msReal visitors wait 330 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 971 ms
971 msReal visitors wait 971 ms for your server to start answering (75th percentile). Good is under 800 ms.
38 images without width and height
38 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 328 ms to 356 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 8.7 MB in 244 requests
8.7 MBYour homepage downloads 8.7 MB in 244 requests on a phone: images 5.0 MB (71), scripts 2.0 MB (60) and fonts 992 KiB (6). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
c252cf7e-f275-4e69-a0cc-0fd7fd8aec44___4bae2588fc0a8579a57f6 weighs 851 KiB. On a phone connection a single image that size takes seconds.
2 images in older formats
2 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
178 KiB1 image is downloaded at several times the size a phone draws it, for example avatar.png at 584 px wide, shown at 46 px. Resized copies would save about 178 KiB.
2 images below the first screen load straight away
2 images further down the page (62 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.5 g of CO₂ per visit
2.47 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.47 g of CO₂e: 295.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
18 tap targets too small
18 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
3 elements hidden from screen readers can still receive keyboard focus.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (22 elements)
All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (4 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 4 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Structured data has 1 problem
Structured data found (ItemList and WebSite) but with 1 problem, for example “WebSite: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
183 internal links, 13 external
The homepage links to 183 pages on puppis.com.ar and 13 external pages.
5 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Encontrá en Puppis los mejores productos y servicios para mascotas, descubrí alimentos, accesorios y más ¡Comprá online…”.
Title: 44 characters
Your title is a healthy 44 characters: “Petshop y Tienda Online de Mascotas | Puppis”.
Canonical URL set
The canonical URL is https://www.puppis.com.ar/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.puppis.com.ar/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (565 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.puppis.com.ar/llms.txt (2 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.puppis.com.ar/perros/alimentos/alimentos-humedos has no <title>, so Google invents the link text in results.
1 page without a meta description
https://www.puppis.com.ar/perros/alimentos/alimentos-humedos has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.puppis.com.ar/nosotros and https://www.puppis.com.ar/trabajaconnosotros use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.puppis.com.ar/trabajaconnosotros, whose canonical is https://www.puppis.com.ar/trabaja-con-nosotros. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages without an H1
https://www.puppis.com.ar/nosotros and https://www.puppis.com.ar/perros/alimentos/alimentos-humedos have no <h1> headline, so visitors and search engines get no clear main topic.
6 pages slow to respond
https://www.puppis.com.ar/perros, https://www.puppis.com.ar/perros/alimentos/alimentos-medicados, https://www.puppis.com.ar/perros/alimentos/alimentos-naturales, https://www.puppis.com.ar/perros/snacks, https://www.puppis.com.ar/perros/snacks/galletitas-secas and https://www.puppis.com.ar/perros/snacks/galletitas-humedas took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 145 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
10 broken images
10 images failed to load on a phone, for example https://www.puppis.com.ar/.
40 small tap targets
40 of 58 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “$ is not defined”.
7 distorted images
7 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 370 words of copy
The homepage carries about 370 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
2 checks passed
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
26 cookies set on arrival
26Opening the homepage sets 26 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at puppis.com.ar, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- React
- Analytics
- Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 59 issues on puppis.com.ar, including 27 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.