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puppet.com website review

Visit site (opens in a new tab)Reviewed 28 October 202634 issues · 102 checks

This review found 34 issues worth fixing on puppet.com, 11 of them high impact, across 102 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.8 sMay 9Oct 242.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.9 s
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.1 s
Jun 6, 20262.2 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.0 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20261.9 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20261.9 s
Oct 24, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
177 ms114 msMay 9Oct 24143 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026135 ms
May 16, 2026144 ms
May 23, 2026146 ms
May 30, 2026137 ms
Jun 6, 2026137 ms
Jun 13, 2026135 ms
Jun 20, 2026131 ms
Jun 27, 2026128 ms
Jul 4, 2026129 ms
Jul 11, 2026125 ms
Jul 18, 2026122 ms
Jul 25, 2026122 ms
Aug 1, 2026124 ms
Aug 8, 2026121 ms
Aug 15, 2026123 ms
Aug 22, 2026149 ms
Aug 29, 2026145 ms
Sep 5, 2026154 ms
Sep 12, 2026170 ms
Sep 19, 2026157 ms
Sep 26, 2026148 ms
Oct 3, 2026141 ms
Oct 10, 2026122 ms
Oct 17, 2026137 ms
Oct 24, 2026143 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of puppet.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. puppet.com at 0.4 s0.4 s
  2. puppet.com at 0.8 s0.8 s
  3. puppet.com at 1.1 s1.1 s
  4. puppet.com at 1.5 s1.5 s
  5. puppet.com at 1.9 s1.9 s
  6. puppet.com at 2.3 s2.3 s
  7. puppet.com at 2.6 s2.6 s
  8. puppet.com at 3.0 s3.0 s

puppet.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix52
  • Reduce unused JavaScript

    2.7 s · 619 KiB

    About 619 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Use efficient cache lifetimes

    1.9 s · 295 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (295 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Optimizely and storylane.io and others), adding 2.3 MB and 1.1 s of main-thread time.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52 (desktop: 86). Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 571 ms

    571 ms

    Google Tag Manager costs a phone 571 ms of main-thread work and 809 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    430 KiB

    2 images could be 430 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    300 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • storylane.io adds 122 ms

    122 ms

    storylane.io costs a phone 122 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 206 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    101 KiB

    About 101 KiB of CSS is downloaded but never applied on this page.

  • Phones get a much slower page than desktops

    Desktop scores 86 but mobile only 52. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.42

    0.42

    For real visitors the layout shifts by 0.42 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 18.1 s

    18.1 s

    Your largest element takes 18.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Secure, Scalable Automation Built for the Modern Enterprise…”.

  • Time to Interactive: 20.1 s

    20.1 s

    The page becomes fully interactive after 20.1 s. Good is under 3.8 s.

  • First Contentful Paint: 3.9 s

    3.9 s

    The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • Real-user TTFB: 910 ms

    910 ms

    Real visitors wait 910 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 58 images without width and height

    58 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 385 ms

    385 ms

    Scripts block taps and scrolling for 385 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 135 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 186 ms

    186 ms

    Real visitors wait 186 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix68
  • Page weight: 3.6 MB in 177 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 177 requests on a phone: scripts 1.8 MB (61), images 1.4 MB (69) and stylesheets 127 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    473 KiB

    3 images are downloaded at several times the size a phone draws them, for example temp-customer-national-security-agency-nsa.svg at 1,200 px wide, shown at 100 px. Resized copies would save about 473 KiB.

  • 6 images below the first screen load straight away

    6 images further down the page (596 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    1.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 120.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 8892
  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 70 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 84 internal links, 38 external

    The homepage links to 84 pages on puppet.com and 38 external pages.

7 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Perforce Puppet is the leading modern infrastructure ops platform for automation, configuration management, DevSecOps, …”.

  • One H1 headline

    Your main headline reads: “Secure, Scalable Automation Built for the Modern Enterprise.”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “Perforce Puppet: Infrastructure Automation & Operations at Scale”.

  • Canonical URL set

    The canonical URL is https://www.puppet.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.puppet.com/index/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,078 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 4 pages without a meta description

    /solutions/government, /professional-services/black-belt/contact, /customers/case-studies and /resources/podcasts have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /customers/case-studies, whose canonical is /customers. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6988
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Unrecognized Content-Security-Policy directive 'webrtc'.”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    7 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • 1 broken external link

    1 link to other sites is dead, for example https://www.puppet-assessment.com/ (404).

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (puppet.com).

  • Valid certificate (55 days left)

    The certificate from Let's Encrypt · YR2 verifies for puppet.com and is valid for another 55 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://puppet.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    puppet.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 30 years old

    30 years

    puppet.com was registered in Apr 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, awstrust.com, sectigo.com and letsencrypt.org to issue certificates for puppet.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Apr 2027

    puppet.com is registered until Apr 2027.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 58 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 515 words of copy

    The homepage carries about 515 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get a Demo”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Contact Us”, “Get a Demo” and “Register Now”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:mail.zendesk.com include:_spf.google.com include:_spfblock.salesforce…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Drupal
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Fastly

Hiring

Hiring
5 open roles
Teams
Accounting (1), FP&A (1), Legal (1), Product Management (1)
Job board
lever

Company

Founded
2005
Headquarters
Minneapolis

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on puppet.com, including 18 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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