rathbones.com website review

About 371 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

50 files are served with short cache lifetimes, so returning visitors download them again (248 KiB).

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

About 142 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

9 long tasks block the main thread while loading, the longest for 376 ms. During a long task the page ignores taps.

A phone's processor spends 2.2 s on main-thread work while loading, 979 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 1,759 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Tag Manager, cookiepro.com and Google Maps and others), adding 775 KiB and 449 ms of main-thread time.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

7 images could be 133 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

10 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 10.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.7 s. Good is under 3.8 s.

The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 609 ms in total while the page loads. Good is under 200 ms.

Real visitors wait 214 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

30 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 139 ms to 123 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 image is downloaded at several times the size a phone draws it, for example Child_Birthday.jpg.webp at 1,208 px wide, shown at 390 px. Resized copies would save about 4 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.53 g of CO₂e: 64.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 buttons have no accessible name, so screen readers announce just “button”.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

40 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Headings skip levels (h1 → h3, h3 → h5 and h3 → h6), which makes the page harder to scan with a screen reader.

Your meta description is 169 characters; Google truncates after about 160, so the end of your pitch is cut.

13 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 102 pages on rathbones.com and 11 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://www.rathbones.com/en-gb/asset-management/financial-intermediary, whose canonical is https://www.rathbones.com/en-gb/asset-management/financial-adviser/home. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

17 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 image is served at too low a resolution for sharp phone screens.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Your longest form asks for 28 fields (0 required). Every extra field lowers completion.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,819 words of visible text.

Before a visitor clicks anything, the page loads Amazon Ads and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 4 cookies (measured from a US location before any click).

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.