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rays.com website review

Visit site (opens in a new tab)Reviewed 22 October 202630 issues · 83 checks

This review found 30 issues worth fixing on rays.com, 7 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
942 ms778 msMay 2Oct 17866 ms
Show as table
DateReal-visitor load time (LCP)
May 2, 2026923 ms
May 9, 2026864 ms
May 16, 2026869 ms
May 23, 2026849 ms
May 30, 2026830 ms
Jun 6, 2026830 ms
Jun 13, 2026808 ms
Jun 20, 2026809 ms
Jun 27, 2026805 ms
Jul 4, 2026804 ms
Jul 11, 2026811 ms
Jul 18, 2026797 ms
Jul 25, 2026804 ms
Aug 1, 2026808 ms
Aug 8, 2026826 ms
Aug 15, 2026847 ms
Aug 22, 2026844 ms
Aug 29, 2026854 ms
Sep 5, 2026831 ms
Sep 12, 2026848 ms
Sep 19, 2026855 ms
Sep 26, 2026867 ms
Oct 3, 2026844 ms
Oct 10, 2026844 ms
Oct 17, 2026866 ms
Real-visitor tap response (INP)75th percentile, phones
104 ms86 msMay 2Oct 17102 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202691 ms
May 9, 202688 ms
May 16, 202689 ms
May 23, 202688 ms
May 30, 202688 ms
Jun 6, 202691 ms
Jun 13, 202690 ms
Jun 20, 202692 ms
Jun 27, 202691 ms
Jul 4, 202690 ms
Jul 11, 202691 ms
Jul 18, 202691 ms
Jul 25, 202692 ms
Aug 1, 202695 ms
Aug 8, 202696 ms
Aug 15, 202698 ms
Aug 22, 2026100 ms
Aug 29, 202699 ms
Sep 5, 202698 ms
Sep 12, 202698 ms
Sep 19, 202697 ms
Sep 26, 202698 ms
Oct 3, 202698 ms
Oct 10, 202699 ms
Oct 17, 2026102 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rays.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rays.com at 0.4 s0.4 s
  2. rays.com at 0.8 s0.8 s
  3. rays.com at 1.1 s1.1 s
  4. rays.com at 1.5 s1.5 s
  5. rays.com at 1.9 s1.9 s
  6. rays.com at 2.3 s2.3 s
  7. rays.com at 2.6 s2.6 s
  8. rays.com at 3.0 s3.0 s

Speed

3 to fix82
  • Improve image delivery

    1.1 s · 242 KiB

    2 images could be 242 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 82

    82/100

    Your mobile performance score is 82 (desktop: 95). Pages that score under 90 lose visitors before the first paint.

  • nitrocdn.com adds 0 ms

    0 ms

    nitrocdn.com costs a phone 0 ms of main-thread work and 869 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2 third-party services on the page

    2 third-party services load with your homepage (nitrocdn.com and Google Fonts), adding 1,019 KiB and 0 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 94 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    85 KiB

    About 85 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 126 ms of it running JavaScript. That is comfortably low.

  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 4.4 s

    4.4 s

    Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 4.4 s

    4.4 s

    The page becomes fully interactive after 4.4 s. Good is under 3.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 91 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 105 ms

    105 ms

    Real visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 637 ms

    637 ms

    Real visitors wait 637 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 2.4 s

    2.4 s

    Visually, the page fills in at 2.4 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 7.6 MB in 59 requests

    7.6 MB

    Your homepage downloads 7.6 MB in 59 requests on a phone: media 6.0 MB (2), images 660 KiB (7) and other files 577 KiB (35). Under 2 MB keeps phones on slow connections fast.

  • About 2.2 g of CO₂ per visit

    2.15 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.15 g of CO₂e: 258.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7885
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (1 element)

    Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 28 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 34 WCAG 2.2 A/AA and best-practice rules on the phone render: 28 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 2 H1 headlines

    There are 2 <h1> headlines (“Ray’s Boathouse, Cafe & Catering” and “Locally owned, passionately driven”). One clear main headline is easier for people and search engines.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 43 internal links, 22 external

    The homepage links to 43 pages on rays.com and 22 external pages.

7 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Dine at Ray's, an iconic Pacific Northwest Seattle seafood restaurant with a waterfront view & deck. The freshest seafo…”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Seattle Seafood Restaurant & Bar in Ballard, WA | Ray's Boathouse”.

  • Canonical URL set

    The canonical URL is https://www.rays.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.rays.com/sitemap_index.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.rays.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

4 to fix81
  • 2 pages share a title

    https://www.rays.com/events and https://www.rays.com/catering all use the title “Discover the Perfect Seattle Event Venue at Ray's”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://www.rays.com/businessmeetings has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.rays.com/events and https://www.rays.com/catering use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.rays.com/catering, whose canonical is https://www.rays.com/events. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9691
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    9 of 9 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 97 words

    The homepage has only about 97 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

5 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Learn More & Start Planning!”, “Start planning your event!” and “Subscribe”.

  • 1 short form

    A short form (4 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rays.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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