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rays.com website review
Visit site (opens in a new tab)Reviewed 22 October 202630 issues · 83 checks
This review found 30 issues worth fixing on rays.com, 7 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 923 ms |
| May 9, 2026 | 864 ms |
| May 16, 2026 | 869 ms |
| May 23, 2026 | 849 ms |
| May 30, 2026 | 830 ms |
| Jun 6, 2026 | 830 ms |
| Jun 13, 2026 | 808 ms |
| Jun 20, 2026 | 809 ms |
| Jun 27, 2026 | 805 ms |
| Jul 4, 2026 | 804 ms |
| Jul 11, 2026 | 811 ms |
| Jul 18, 2026 | 797 ms |
| Jul 25, 2026 | 804 ms |
| Aug 1, 2026 | 808 ms |
| Aug 8, 2026 | 826 ms |
| Aug 15, 2026 | 847 ms |
| Aug 22, 2026 | 844 ms |
| Aug 29, 2026 | 854 ms |
| Sep 5, 2026 | 831 ms |
| Sep 12, 2026 | 848 ms |
| Sep 19, 2026 | 855 ms |
| Sep 26, 2026 | 867 ms |
| Oct 3, 2026 | 844 ms |
| Oct 10, 2026 | 844 ms |
| Oct 17, 2026 | 866 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 91 ms |
| May 9, 2026 | 88 ms |
| May 16, 2026 | 89 ms |
| May 23, 2026 | 88 ms |
| May 30, 2026 | 88 ms |
| Jun 6, 2026 | 91 ms |
| Jun 13, 2026 | 90 ms |
| Jun 20, 2026 | 92 ms |
| Jun 27, 2026 | 91 ms |
| Jul 4, 2026 | 90 ms |
| Jul 11, 2026 | 91 ms |
| Jul 18, 2026 | 91 ms |
| Jul 25, 2026 | 92 ms |
| Aug 1, 2026 | 95 ms |
| Aug 8, 2026 | 96 ms |
| Aug 15, 2026 | 98 ms |
| Aug 22, 2026 | 100 ms |
| Aug 29, 2026 | 99 ms |
| Sep 5, 2026 | 98 ms |
| Sep 12, 2026 | 98 ms |
| Sep 19, 2026 | 97 ms |
| Sep 26, 2026 | 98 ms |
| Oct 3, 2026 | 98 ms |
| Oct 10, 2026 | 99 ms |
| Oct 17, 2026 | 102 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.1 s · 242 KiB2 images could be 242 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 82
82/100Your mobile performance score is 82 (desktop: 95). Pages that score under 90 lose visitors before the first paint.
nitrocdn.com adds 0 ms
0 msnitrocdn.com costs a phone 0 ms of main-thread work and 869 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2 third-party services on the page
2 third-party services load with your homepage (nitrocdn.com and Google Fonts), adding 1,019 KiB and 0 ms of main-thread time.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 94 ms. During a long task the page ignores taps.
Reduce unused CSS
85 KiBAbout 85 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 126 ms of it running JavaScript. That is comfortably low.
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 4.4 s
4.4 sYour largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Time to Interactive: 4.4 s
4.4 sThe page becomes fully interactive after 4.4 s. Good is under 3.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 91 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 105 ms
105 msReal visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 637 ms
637 msReal visitors wait 637 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 2.4 s
2.4 sVisually, the page fills in at 2.4 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 7.6 MB in 59 requests
7.6 MBYour homepage downloads 7.6 MB in 59 requests on a phone: media 6.0 MB (2), images 660 KiB (7) and other files 577 KiB (35). Under 2 MB keeps phones on slow connections fast.
About 2.2 g of CO₂ per visit
2.15 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.15 g of CO₂e: 258.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
10 images without alt text
10 images have no alt text, which hurts accessibility and image search.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Elements marked as presentational should be consistently ignored (1 element)
Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
28 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 34 WCAG 2.2 A/AA and best-practice rules on the phone render: 28 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Ray’s Boathouse, Cafe & Catering” and “Locally owned, passionately driven”). One clear main headline is easier for people and search engines.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
43 internal links, 22 external
The homepage links to 43 pages on rays.com and 22 external pages.
7 checks passed
Meta description: 147 characters
Your meta description is 147 characters: “Dine at Ray's, an iconic Pacific Northwest Seattle seafood restaurant with a waterfront view & deck. The freshest seafo…”.
Title: 65 characters
Your title is a healthy 65 characters: “Seattle Seafood Restaurant & Bar in Ballard, WA | Ray's Boathouse”.
Canonical URL set
The canonical URL is https://www.rays.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.rays.com/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.rays.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
2 pages share a title
https://www.rays.com/events and https://www.rays.com/catering all use the title “Discover the Perfect Seattle Event Venue at Ray's”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://www.rays.com/businessmeetings has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.rays.com/events and https://www.rays.com/catering use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.rays.com/catering, whose canonical is https://www.rays.com/events. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.
4 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 checks passed
Tap targets are thumb-sized
9 of 9 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Only about 97 words
The homepage has only about 97 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
5 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Learn More & Start Planning!”, “Start planning your event!” and “Subscribe”.
1 short form
A short form (4 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rays.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on rays.com, including 7 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.