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rayslocker.com.au website review

Visit site (opens in a new tab)Reviewed 9 November 202636 issues · 89 checks

This review found 36 issues worth fixing on rayslocker.com.au, 8 of them high impact, across 89 checks. The most urgent: 8 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.2 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.5 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.5 s
Sep 12, 20261.4 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
88 ms78 msMay 16Oct 3187 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202679 ms
May 23, 202679 ms
May 30, 202679 ms
Jun 6, 202680 ms
Jun 13, 202680 ms
Jun 20, 202680 ms
Jun 27, 202680 ms
Jul 4, 202685 ms
Jul 11, 202683 ms
Jul 18, 202687 ms
Jul 25, 202687 ms
Aug 1, 202687 ms
Aug 8, 202687 ms
Aug 15, 202687 ms
Aug 22, 202687 ms
Aug 29, 202687 ms
Sep 5, 202687 ms
Sep 12, 202685 ms
Sep 19, 202681 ms
Sep 26, 202681 ms
Oct 3, 202682 ms
Oct 10, 202684 ms
Oct 17, 202687 ms
Oct 24, 202687 ms
Oct 31, 202687 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rayslocker.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rayslocker.com.au at 0.8 s0.8 s
  2. rayslocker.com.au at 1.6 s1.6 s
  3. rayslocker.com.au at 2.4 s2.4 s
  4. rayslocker.com.au at 3.2 s3.2 s
  5. rayslocker.com.au at 4.0 s4.0 s
  6. rayslocker.com.au at 4.8 s4.8 s
  7. rayslocker.com.au at 5.6 s5.6 s
  8. rayslocker.com.au at 6.4 s6.4 s

Speed

7 to fix56
  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    500 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Font display

    300 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

  • Improve image delivery

    267 KiB

    5 images could be 267 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 914 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 167 ms

    167 ms

    Shopify costs a phone 167 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,513 HTML elements

    The page has 1,513 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and Azure Web Services and others), adding 637 KiB and 244 ms of main-thread time.

  • Reduce unused JavaScript

    20 ms · 188 KiB

    About 188 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 20 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 60 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    20 ms · 28 KiB

    About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 20 ms faster on a phone.

  • Legacy JavaScript

    32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    20 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (20 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Cumulative Layout Shift: 0.945

    0.945

    The layout shifts by 0.945 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 4.8 s

    4.8 s

    Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 5.4 s

    5.4 s

    The page becomes fully interactive after 5.4 s. Good is under 3.8 s.

  • Speed Index: 4.0 s

    4.0 s

    Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 87 ms

    87 ms

    Real visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 561 ms

    561 ms

    Real visitors wait 561 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 11 ms

    11 ms

    Scripts block the page for only 11 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix75
  • Page weight: 2.4 MB in 207 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 207 requests on a phone: other files 990 KiB (118), scripts 670 KiB (62) and images 508 KiB (15). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    210 KiB

    3 images are downloaded at several times the size a phone draws them, for example Asics.Gel.Kayano.14.Carrier.Grey.Rayslocker.1_943b39a2-b459- at 1,080 px wide, shown at 171 px. Resized copies would save about 210 KiB.

  • About 0.7 g of CO₂ per visit

    0.67 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.67 g of CO₂e: 80.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

9 to fixGoogle 7688
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA commands must have an accessible name (4 elements)

    ARIA commands must have an accessible name: 4 elements on the page fail this check, rated serious by axe-core.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (33 elements)

    All page content should be contained by landmarks: 33 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 12 links without text

    12 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h4 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9281
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (164 characters)

    Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 2 problems

    Structured data found (Corporation) but with 2 problems, for example “Corporation: logo is not an absolute URL ("https:")”.

  • 99 internal links, 5 external

    The homepage links to 99 pages on rayslocker.com.au and 5 external pages.

5 checks passed
  • Title: 43 characters

    Your title is a healthy 43 characters: “RaysLocker - Exclusive Online Sneaker Store”.

  • Canonical URL set

    The canonical URL is https://rayslocker.com.au/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://rayslocker.com.au/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (704 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://rayslocker.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix88
  • 6 pages share a meta description

    https://rayslocker.com.au/collections/new-arrivals, https://rayslocker.com.au/collections/accessories, https://rayslocker.com.au/collections/our-biggest-mid-year-sale-ever, https://rayslocker.com.au/collections/unreleased-kayano-20-pack, https://rayslocker.com.au/collections/asics-gel-cumulus-16-exclusive-pink-salt and https://rayslocker.com.au/collections/trending-saucony-omni-9 use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://rayslocker.com.au/products/gift-card, whose canonical is https://rayslocker.com.au/products/egift-voucher. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 14 pages without an H1

    https://rayslocker.com.au/products/gift-card, https://rayslocker.com.au/collections/new-arrivals, https://rayslocker.com.au/collections/mens, https://rayslocker.com.au/collections/womens, https://rayslocker.com.au/collections/all and https://rayslocker.com.au/collections/accessories and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught (in promise) Error: Wishlist app is not enabled”.

2 checks passed
  • Tap targets are thumb-sized

    132 of 157 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix63
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 827 words of copy

    The homepage carries about 827 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP ASICS” and “Shop All”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact Us”, “SHOP BATTLE BLUE” and “How fast will my order arrive?”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rayslocker.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Judge Me Reviews · Instafeed · Swym Wishlist Plus · azureedge.net · avada.io · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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