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razo-us.com website review

Visit site (opens in a new tab)Reviewed 10 November 202617 issues · 69 checks

This review found 17 issues worth fixing on razo-us.com, 4 of them high impact, across 69 checks. The most urgent: 3,480 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of razo-us.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. razo-us.com at 0.4 s0.4 s
  2. razo-us.com at 0.8 s0.8 s
  3. razo-us.com at 1.1 s1.1 s
  4. razo-us.com at 1.5 s1.5 s
  5. razo-us.com at 1.9 s1.9 s
  6. razo-us.com at 2.3 s2.3 s
  7. razo-us.com at 2.6 s2.6 s
  8. razo-us.com at 3.0 s3.0 s

Speed

2 to fix100
  • 3,480 HTML elements

    The page has 3,480 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Render-blocking requests

    700 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 700 ms.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 120 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    15 KiB

    About 15 KiB of CSS is downloaded but never applied on this page.

  • Use efficient cache lifetimes

    5 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Shopify and shop.app), adding 27 KiB and 0 ms of main-thread time.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

3 checks passed
  • Mobile performance score: 100

    100/100

    Your mobile performance score is 100. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.8 s

    A phone's processor spends 0.8 s on main-thread work while loading, 54 ms of it running JavaScript. That is comfortably low.

  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

1 to fix100
  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

6 checks passed
  • Cumulative Layout Shift: 0.04

    0.04

    The layout barely moves while loading (CLS 0.04, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Speed Index: 2.1 s

    2.1 s

    Visually, the page fills in at 2.1 s (Speed Index), inside the 3.4 s “good” threshold.

  • Largest Contentful Paint: 1.1 s

    1.1 s

    Your largest element renders in 1.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “🔄”.

  • Total Blocking Time: 35 ms

    35 ms

    Scripts block the page for only 35 ms while loading. Good is under 200 ms.

  • Time to Interactive: 1.4 s

    1.4 s

    The page is fully interactive after 1.4 s.

Images and page weight

1 to fix85
  • 1 image over 500 KB

    Untitled_design_22_1386x.svg weighs 1.3 MB. On a phone connection a single image that size takes seconds.

  • About 0.5 g of CO₂ per visit

    0.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.50 g of CO₂e: 60.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.8 MB in 104 requests

    1.8 MB

    Your homepage downloads 1.8 MB in 104 requests on a phone: images 1.4 MB (57), scripts 189 KiB (27) and HTML 70 KiB (1). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9597
  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 169 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10088
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 145 internal links, 0 external

    The homepage links to 145 pages on razo-us.com and 0 external pages.

5 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “Premium formal shoes, sneakers, boots, sport shoes and slides from RAZO US. Free tracked shipping across the United Sta…”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “RAZO US | Premium Shoes, Boots and Sneakers”.

  • Canonical URL set

    The canonical URL is https://razo-us.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://razo-us.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://razo-us.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,194 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 4 pages without a meta description

    https://razo-us.com/collections/new-drop, https://razo-us.com/collections/best-sellers, https://razo-us.com/collections/new-shoes and https://razo-us.com/collections/casual have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9691
  • 19 small tap targets

    19 of 44 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 461 words of copy

    The homepage carries about 461 words of visible text.

4 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “Get in touch”, “Contact Us” and “Track Your Order Online”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at razo-us.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 17 issues on razo-us.com, including 3 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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