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razny.com website review
Visit site (opens in a new tab)Reviewed 25 October 202644 issues · 94 checks
This review found 44 issues worth fixing on razny.com, 17 of them high impact, across 94 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #31,967 of 94,485 reviewed websitesbeats 61%
- #20,306 of 50,710 online storesbeats 54%
- #19,522 of 45,840 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.2 s |
| May 9, 2026 | 1.2 s |
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 95 ms |
| May 9, 2026 | 96 ms |
| May 16, 2026 | 96 ms |
| May 23, 2026 | 98 ms |
| May 30, 2026 | 103 ms |
| Jun 6, 2026 | 100 ms |
| Jun 13, 2026 | 103 ms |
| Jun 20, 2026 | 102 ms |
| Jun 27, 2026 | 96 ms |
| Jul 4, 2026 | 96 ms |
| Jul 11, 2026 | 95 ms |
| Jul 18, 2026 | 96 ms |
| Jul 25, 2026 | 96 ms |
| Aug 1, 2026 | 99 ms |
| Aug 8, 2026 | 104 ms |
| Aug 15, 2026 | 106 ms |
| Aug 22, 2026 | 105 ms |
| Aug 29, 2026 | 104 ms |
| Sep 5, 2026 | 104 ms |
| Sep 12, 2026 | 104 ms |
| Sep 19, 2026 | 104 ms |
| Sep 26, 2026 | 105 ms |
| Oct 3, 2026 | 109 ms |
| Oct 10, 2026 | 112 ms |
| Oct 17, 2026 | 121 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
6.1 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.1 s faster on a phone.
Use efficient cache lifetimes
3.5 s · 507 KiB14 files are served with short cache lifetimes, so returning visitors download them again (507 KiB).
Mobile performance score: 41
41/100Your mobile performance score is 41 (desktop: 40). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.2 s
A phone's processor spends 5.2 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,130 HTML elements
The page has 4,130 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, YouTube and Facebook and others), adding 2.3 MB and 1.4 s of main-thread time.
Improve image delivery
100 ms · 930 KiB16 images could be 930 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.
Reduce unused CSS
600 ms · 139 KiBAbout 139 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Google Tag Manager adds 488 ms
488 msGoogle Tag Manager costs a phone 488 ms of main-thread work and 697 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
YouTube adds 415 ms
415 msYouTube costs a phone 415 ms of main-thread work and 960 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
350 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 217 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 18 KiBPolyfills for old browsers add 18 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 34.5 s
34.5 sYour largest element takes 34.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 35.3 s
35.3 sThe page becomes fully interactive after 35.3 s. Good is under 3.8 s.
Speed Index: 7.2 s
7.2 sVisually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Total Blocking Time: 714 ms
714 msScripts block taps and scrolling for 714 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 95 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.102
0.102The layout shifts by 0.102 while loading, so content jumps under the reader's thumb. Good is under 0.1.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 154 ms
154 msReal visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 579 ms
579 msReal visitors wait 579 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 7.1 MB in 271 requests
7.1 MBYour homepage downloads 7.1 MB in 271 requests on a phone: images 3.1 MB (65), scripts 2.6 MB (79) and other files 703 KiB (92). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
homepage-rcpo-mobile-banner.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
6 images below the first screen load straight away
6 images further down the page (839 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
5 images far larger than shown
316 KiB5 images are downloaded at several times the size a phone draws them, for example Untitled_design_-_2026-03-31T105518.142.jpg at 1,200 px wide, shown at 358 px. Resized copies would save about 316 KiB.
2 images in older formats
2 images (83 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.0 g of CO₂ per visit
2.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.01 g of CO₂e: 241.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
3 elements use ARIA attributes their role does not allow, which confuses screen readers.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
[role="img"] and [role="image"] elements must have alternative text (1 element)
[role="img"] and [role="image"] elements must have alternative text: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (56 elements)
All page content should be contained by landmarks: 56 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 389 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
723 internal links, 4 external
The homepage links to 723 pages on razny.com and 4 external pages.
8 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “Razny is Chicago's home for Rolex, Patek Philippe, Cartier, and Breitling, plus fine jewelry, diamonds, engagement ring…”.
One H1 headline
Your main headline reads: “Razny Jewelers is Chicago’s destination for Swiss timepieces, loose diamonds, bridal, and fine jewelry”.
Title: 55 characters
Your title is a healthy 55 characters: “Razny: Best Engagement Rings & Jewelry Store in Chicago”.
Canonical URL set
The canonical URL is https://razny.com/.
Structured data in place
Structured data found: JewelryStore, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://razny.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,035 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://razny.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://razny.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://razny.com/pages/request-appointment and https://razny.com/collections/tudor have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 149 found) and read each the way a search engine does.
5 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
16 small tap targets
16 of 60 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
5 distorted images
5 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 20 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 310 words of copy
The homepage carries about 310 words of visible text.
6 checks passed
26 calls to action
The homepage has 26 calls to action, for example “Return to shop”, “Request Appointment” and “Shop By Collection”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at razny.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Google;Google Cloud;BigCommerce Hosting
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on razny.com, including 20 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.