reebok.ae website review

About 414 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.2 s faster on a phone.

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Shopify, pabloo.com and Unpkg and others), adding 1.4 MB and 384 ms of main-thread time.

50 KiB could be saved by minifying JavaScript.

9 images could be 414 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 256 ms of main-thread work and 919 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

A phone's processor spends 2.5 s on main-thread work while loading, 729 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 1,998 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

2 KiB could be saved by minifying CSS.

4 long tasks block the main thread while loading, the longest for 64 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 file is served with short cache lifetimes, so returning visitors download them again (1 KiB).

1 KiB JavaScript is shipped twice across bundles.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 11.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 13.4 s. Good is under 3.8 s.

Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

Real visitors wait 833 ms for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Your homepage downloads 6.0 MB in 379 requests on a phone: media 2.0 MB (1), other files 1.6 MB (251) and images 1.2 MB (27). Under 2 MB keeps phones on slow connections fast.

rbk-hero-angel-reese.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image is downloaded at several times the size a phone draws it, for example rbk-hero-angel-reese.jpg at 1,800 px wide, shown at 390 px. Resized copies would save about 80 KiB.

1 image (62 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.69 g of CO₂e: 203.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

23 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Your title is 70 characters, so Google will cut it off around 60: “Reebok UAE | Official Store — Shoes, Apparel & Training Gear | Free De”.

Your meta description is 185 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 324 pages on reebok.ae and 4 external pages.

There is no https://www.reebok.ae/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 145 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 310 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 19 cookies, 4 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.