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reequil.com website review

Visit site (opens in a new tab)Reviewed 4 November 202633 issues · 80 checks

This review found 33 issues worth fixing on reequil.com, 9 of them high impact, across 80 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s2.2 sMay 16Oct 312.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.3 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.4 s
Oct 10, 20262.3 s
Oct 17, 20262.4 s
Oct 24, 20262.3 s
Oct 31, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
365 ms287 msMay 16Oct 31329 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026339 ms
May 23, 2026345 ms
May 30, 2026351 ms
Jun 6, 2026352 ms
Jun 13, 2026352 ms
Jun 20, 2026354 ms
Jun 27, 2026356 ms
Jul 4, 2026354 ms
Jul 11, 2026338 ms
Jul 18, 2026322 ms
Jul 25, 2026307 ms
Aug 1, 2026296 ms
Aug 8, 2026314 ms
Aug 15, 2026322 ms
Aug 22, 2026329 ms
Aug 29, 2026344 ms
Sep 5, 2026340 ms
Sep 12, 2026336 ms
Sep 19, 2026330 ms
Sep 26, 2026313 ms
Oct 3, 2026312 ms
Oct 10, 2026313 ms
Oct 17, 2026323 ms
Oct 24, 2026328 ms
Oct 31, 2026329 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of reequil.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. reequil.com at 0.4 s0.4 s
  2. reequil.com at 0.8 s0.8 s
  3. reequil.com at 1.1 s1.1 s
  4. reequil.com at 1.5 s1.5 s
  5. reequil.com at 1.9 s1.9 s
  6. reequil.com at 2.3 s2.3 s
  7. reequil.com at 2.6 s2.6 s
  8. reequil.com at 3.0 s3.0 s

Speed

8 to fix72
  • Render-blocking requests

    1.1 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • 7,217 HTML elements

    The page has 7,217 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hotjar and Clarity and others), adding 995 KiB and 854 ms of main-thread time.

  • Google Tag Manager adds 700 ms

    700 ms

    Google Tag Manager costs a phone 700 ms of main-thread work and 708 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 677 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    364 KiB

    About 364 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    150 ms · 44 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).

  • Improve image delivery

    65 KiB

    3 images could be 65 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 29 ms

    29 ms

    Your server sent the HTML in 29 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 13.8 s

    13.8 s

    The page becomes fully interactive after 13.8 s. Good is under 3.8 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 471 ms

    471 ms

    Real visitors wait 471 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.22

    0.22

    For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 2.7 s

    2.7 s

    Your largest element takes 2.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Retinol Starter Bundle”.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 339 ms to 329 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 756 ms

    756 ms

    Real visitors wait 756 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Speed Index: 2.2 s

    2.2 s

    Visually, the page fills in at 2.2 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix65
  • Page weight: 2.3 MB in 102 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 102 requests on a phone: scripts 1.4 MB (39), images 649 KiB (37) and HTML 148 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • 8 images in older formats

    8 images (498 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    27 KiB

    1 image is downloaded at several times the size a phone draws it, for example Retinol_Starter_Bundle_1.webp at 1,400 px wide, shown at 386 px. Resized copies would save about 27 KiB.

  • About 0.7 g of CO₂ per visit

    0.65 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 78.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 8893
  • 13 tap targets too small

    13 tap targets are too small or too close together to hit reliably with a finger.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 16 images without alt text

    16 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 50 form fields without a label

    50 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 55 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Festive Ready Sale | Upto 15% off + sprecial free gifts – Re'equil”.

  • One H1 headline

    Your <h1> is empty.

  • 180 internal links, 5 external

    The homepage links to 180 pages on reequil.com and 5 external pages.

6 checks passed
  • Meta description: 118 characters

    Your meta description is 118 characters: “Shop our Festive Ready Sale and stock up on your skincare essentials | Get upto 15% off + free gifts on every purchase”.

  • Canonical URL set

    The canonical URL is https://www.reequil.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.reequil.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.reequil.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,460 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 3 pages without a meta description

    https://www.reequil.com/collections/all, https://www.reequil.com/pages/about-us and https://www.reequil.com/pages/support have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://www.reequil.com/collections/all, https://www.reequil.com/pages/about-us, https://www.reequil.com/pages/skin-hair-tips, https://www.reequil.com/collections/skin-care and https://www.reequil.com/collections/face-cleansers have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

3 to fixGoogle 8885
  • 28 small tap targets

    28 of 99 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Identifier 'observer' has already been declared”.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 224 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 395 words of copy

    The homepage carries about 395 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Limited-Edition Gifts on Every Order”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Limited-Edition Gifts on Every Order”, “Shop” and “Track your order”.

  • 46 short forms

    46 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 36 cookies set on arrival

    36

    Opening the homepage sets 36 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 55 other companies contacted

    Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at reequil.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Hiring

Hiring
2 open roles
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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