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refilled.com website review

Visit site (opens in a new tab)Reviewed 6 November 202623 issues · 73 checks

This review found 23 issues worth fixing on refilled.com, 7 of them high impact, across 73 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.0 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.6 s
Jun 13, 20262.7 s
Jun 20, 20262.7 s
Jun 27, 20262.8 s
Jul 4, 20262.8 s
Jul 11, 20262.7 s
Jul 18, 20262.7 s
Jul 25, 20262.6 s
Aug 1, 20262.5 s
Aug 8, 20262.4 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Oct 24, 20262.2 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
212 ms163 msMay 16Oct 31195 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026169 ms
May 23, 2026170 ms
May 30, 2026174 ms
Jun 6, 2026180 ms
Jun 13, 2026186 ms
Jun 20, 2026187 ms
Jun 27, 2026187 ms
Jul 4, 2026186 ms
Jul 11, 2026185 ms
Jul 18, 2026185 ms
Jul 25, 2026185 ms
Aug 1, 2026185 ms
Aug 8, 2026188 ms
Aug 15, 2026193 ms
Aug 22, 2026195 ms
Aug 29, 2026199 ms
Sep 5, 2026202 ms
Sep 12, 2026202 ms
Sep 19, 2026204 ms
Sep 26, 2026205 ms
Oct 3, 2026206 ms
Oct 10, 2026205 ms
Oct 17, 2026201 ms
Oct 24, 2026197 ms
Oct 31, 2026195 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of refilled.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. refilled.com at 0.4 s0.4 s
  2. refilled.com at 0.9 s0.9 s
  3. refilled.com at 1.3 s1.3 s
  4. refilled.com at 1.8 s1.8 s
  5. refilled.com at 2.2 s2.2 s
  6. refilled.com at 2.7 s2.7 s
  7. refilled.com at 3.1 s3.1 s
  8. refilled.com at 3.6 s3.6 s

Speed

5 to fix71
  • Reduce unused JavaScript

    1.4 s · 264 KiB

    About 264 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • 6 third-party services on the page

    6 third-party services load with your homepage (refilled-cdn.com, Google Tag Manager and kustomerapp.com and others), adding 1.2 MB and 438 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 297 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (297 KiB).

  • refilled-cdn.com adds 301 ms

    301 ms

    refilled-cdn.com costs a phone 301 ms of main-thread work and 894 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    228 KiB

    1 image could be 228 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    150 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 81 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 576 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.28

    0.28

    For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 7.7 s

    7.7 s

    Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 8.2 s

    8.2 s

    The page becomes fully interactive after 8.2 s. Good is under 3.8 s.

  • Real-user INP: 210 ms

    210 ms

    Real visitors wait 210 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.1 s

    5.1 s

    Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 169 ms to 195 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 41 ms

    41 ms

    Scripts block the page for only 41 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 1 image in older formats

    1 image (254 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.4 g of CO₂ per visit

    0.36 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.36 g of CO₂e: 42.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.3 MB in 61 requests

    1.3 MB

    Your homepage downloads 1.3 MB in 61 requests on a phone: scripts 644 KiB (15), images 529 KiB (24) and fonts 59 KiB (3). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9797
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 36 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • 42 internal links, 0 external

    The homepage links to 42 pages on refilled.com and 0 external pages.

7 checks passed
  • Meta description: 115 characters

    Your meta description is 115 characters: “Get digital prepaid cards with instant delivery from Refilled. Fast, secure checkout and trusted brands, no hassle.”.

  • One H1 headline

    Your main headline reads: “Find your next top-up”.

  • Title: 38 characters

    Your title is a healthy 38 characters: “Refilled — Buy prepaid cards instantly”.

  • Canonical URL set

    The canonical URL is https://refilled.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://refilled.com/sitemaps/sitemap-en.xml.

AI search readiness

100
  • No llms.txt

    There is no https://refilled.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (261 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 4 small tap targets

    4 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 317 words of copy

    The homepage carries about 317 words of visible text.

1 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact information”.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at refilled.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
10 Shopify Products;Consentmo GDPR Compliance;Shopify;Shopify Plus
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 23 issues on refilled.com, including 14 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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