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refash.sg website review
Visit site (opens in a new tab)Reviewed 23 October 202642 issues · 85 checks
This review found 42 issues worth fixing on refash.sg, 17 of them high impact, across 85 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #69,823 of 99,177 reviewed websitesbeats 26%
- #42,541 of 54,290 online storesbeats 18%
- #39,902 of 49,256 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.6 s |
| May 9, 2026 | 1.6 s |
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 145 ms |
| May 9, 2026 | 140 ms |
| May 16, 2026 | 137 ms |
| May 23, 2026 | 136 ms |
| May 30, 2026 | 138 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 138 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 137 ms |
| Jul 11, 2026 | 140 ms |
| Jul 18, 2026 | 144 ms |
| Jul 25, 2026 | 146 ms |
| Aug 1, 2026 | 146 ms |
| Aug 8, 2026 | 146 ms |
| Aug 15, 2026 | 148 ms |
| Aug 22, 2026 | 147 ms |
| Aug 29, 2026 | 153 ms |
| Sep 5, 2026 | 156 ms |
| Sep 12, 2026 | 157 ms |
| Sep 19, 2026 | 156 ms |
| Sep 26, 2026 | 154 ms |
| Oct 3, 2026 | 150 ms |
| Oct 10, 2026 | 149 ms |
| Oct 17, 2026 | 145 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.6 s · 17.2 MB113 images could be 17.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.
Mobile performance score: 41
41/100Your mobile performance score is 41 (desktop: 47). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
6,822 HTML elements
The page has 6,822 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.5 s
A phone's processor spends 4.5 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, elfsight.com and Privy and others), adding 3.4 MB and 1.0 s of main-thread time.
Use efficient cache lifetimes
300 ms · 1,001 KiB42 files are served with short cache lifetimes, so returning visitors download them again (1,001 KiB).
Reduce unused JavaScript
150 ms · 571 KiBAbout 571 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Shopify adds 444 ms
444 msShopify costs a phone 444 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
elfsight.com adds 288 ms
288 mselfsight.com costs a phone 288 ms of main-thread work and 411 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Privy adds 117 ms
117 msPrivy costs a phone 117 ms of main-thread work and 408 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 151 ms. During a long task the page ignores taps.
Render-blocking requests
150 ms15 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Reduce unused CSS
63 KiBAbout 63 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
35 KiBPolyfills for old browsers add 35 KiB JavaScript that modern phones do not need.
Minify JavaScript
19 KiB19 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 19.1 s
19.1 sYour largest element takes 19.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “mobile (15).gif__PID:f5c49850-0586-4388-bf3b-91fc392527cb”.
Time to Interactive: 30.6 s
30.6 sThe page becomes fully interactive after 30.6 s. Good is under 3.8 s.
Speed Index: 12.7 s
12.7 sVisually, the page fills in at 12.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.4 s
3.4 sThe first text or image appears after 3.4 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.296
0.296The layout shifts by 0.296 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user INP: 212 ms
212 msReal visitors wait 212 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Total Blocking Time: 208 ms
208 msScripts block taps and scrolling for 208 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 145 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 451 ms
451 msReal visitors wait 451 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 21.4 MB in 386 requests
21.4 MBYour homepage downloads 21.4 MB in 386 requests on a phone: images 18.1 MB (124), scripts 2.1 MB (115) and other files 800 KiB (96). Under 2 MB keeps phones on slow connections fast.
36 images far larger than shown
9.1 MB36 images are downloaded at several times the size a phone draws them, for example IMG_0023_clipped_rev_1_f93d5772-d345-41b8-b874-d903e2b6ee23. at 2,123 px wide, shown at 129 px. Resized copies would save about 9.1 MB.
2 images over 500 KB
2 images weigh 1.8 MB together. On a phone connection a single image that size takes seconds.
4 images in older formats
4 images (2.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
mobile_2_2a408e73-8755-4f32-9a24-031be23bebae.gif is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 6.1 g of CO₂ per visit
6.08 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.08 g of CO₂e: 729.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Scrollable region must have keyboard access (93 elements)
Scrollable region must have keyboard access: 93 elements on the page fail this check, rated serious by axe-core.
32 text elements with low contrast
32 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Positive tabindex
3 elements have a tabindex above 0, which scrambles the keyboard order.
2 checks passed
Every image has alt text
All 313 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (306 characters)
Your meta description is 306 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
One H1 headline
Your <h1> is empty.
18 internal links, 5 external
The homepage links to 18 pages on refash.sg and 5 external pages.
6 checks passed
Title: 59 characters
Your title is a healthy 59 characters: “Singapore's Largest Secondhand Fashion Destination | REFASH”.
Canonical URL set
The canonical URL is https://refash.sg/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://refash.sg/sitemap.xml.
AI search readiness
Some text only appears after JavaScript runs
40%The HTML your server sends has 853 of the 2,128 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://refash.sg/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://refash.sg/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://refash.sg/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
https://refash.sg/collections/all and https://refash.sg/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://refash.sg/collections/dresses and https://refash.sg/collections/tops use the same meta description. A description written for each page earns more clicks.
7 pages without an H1
https://refash.sg/collections/all, https://refash.sg/customer_authentication/redirect, https://refash.sg/collections/largest-online-thrift-store, https://refash.sg/collections/dresses, https://refash.sg/collections/tops and https://refash.sg/collections/designer and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://refash.sg/collections/largest-online-thrift-store and https://refash.sg/collections/dresses have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
1 page slow to respond
https://refash.sg/customer_authentication/redirect took over 3 s to send its HTML from our server.
7 internal pages checked
We fetched 7 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 7 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn-gp01.grabpay.com/shopify/ui-js/v1/grab_widget.css' from origin 'https://refash…”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
118 of 118 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,128 words of copy
The homepage carries about 2,128 words of visible text.
2 checks passed
1 call to action
The homepage has 1 call to action, for example “SHOP ALL STYLES”.
67 short forms
67 short forms (1 field at most) are right on the homepage.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at refash.sg, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on refash.sg, including 18 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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