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regatta.com website review
Visit site (opens in a new tab)Reviewed 31 October 202640 issues · 81 checks
This review found 40 issues worth fixing on regatta.com, 20 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
58FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.9 s |
| May 16, 2026 | 3.9 s |
| May 23, 2026 | 3.9 s |
| May 30, 2026 | 3.9 s |
| Jun 6, 2026 | 3.9 s |
| Jun 13, 2026 | 4.0 s |
| Jun 20, 2026 | 4.0 s |
| Jun 27, 2026 | 4.0 s |
| Jul 4, 2026 | 4.0 s |
| Jul 11, 2026 | 4.0 s |
| Jul 18, 2026 | 4.0 s |
| Jul 25, 2026 | 4.0 s |
| Aug 1, 2026 | 3.9 s |
| Aug 8, 2026 | 3.8 s |
| Aug 15, 2026 | 3.7 s |
| Aug 22, 2026 | 3.6 s |
| Aug 29, 2026 | 3.5 s |
| Sep 5, 2026 | 3.5 s |
| Sep 12, 2026 | 3.5 s |
| Sep 19, 2026 | 3.5 s |
| Sep 26, 2026 | 3.6 s |
| Oct 3, 2026 | 3.6 s |
| Oct 10, 2026 | 3.6 s |
| Oct 17, 2026 | 3.6 s |
| Oct 24, 2026 | 3.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 313 ms |
| May 16, 2026 | 321 ms |
| May 23, 2026 | 330 ms |
| May 30, 2026 | 336 ms |
| Jun 6, 2026 | 341 ms |
| Jun 13, 2026 | 345 ms |
| Jun 20, 2026 | 347 ms |
| Jun 27, 2026 | 347 ms |
| Jul 4, 2026 | 351 ms |
| Jul 11, 2026 | 362 ms |
| Jul 18, 2026 | 370 ms |
| Jul 25, 2026 | 371 ms |
| Aug 1, 2026 | 366 ms |
| Aug 8, 2026 | 356 ms |
| Aug 15, 2026 | 349 ms |
| Aug 22, 2026 | 340 ms |
| Aug 29, 2026 | 331 ms |
| Sep 5, 2026 | 314 ms |
| Sep 12, 2026 | 300 ms |
| Sep 19, 2026 | 288 ms |
| Sep 26, 2026 | 279 ms |
| Oct 3, 2026 | 277 ms |
| Oct 10, 2026 | 269 ms |
| Oct 17, 2026 | 263 ms |
| Oct 24, 2026 | 259 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.7 s
3.0 s
Speed
Reduce unused JavaScript
6.6 s · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.6 s faster on a phone.
Render-blocking requests
6.3 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.3 s.
Improve image delivery
1.1 s · 4.2 MB18 images could be 4.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Reduce unused CSS
1.5 s · 327 KiBAbout 327 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 281 KiB13 files are served with short cache lifetimes, so returning visitors download them again (281 KiB).
Mobile performance score: 22
22/100Your mobile performance score is 22. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Bazaarvoice and klarnacdn.net and others), adding 1.1 MB and 598 ms of main-thread time.
Google CDN adds 288 ms
288 msGoogle CDN costs a phone 288 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,342 HTML elements
The page has 2,342 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 215 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 8 KiB8 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
13 KiB13 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.32
0.32For real visitors the layout shifts by 0.32 (75th percentile). Good is under 0.1.
First Contentful Paint: 13.7 s
13.7 sThe first text or image appears after 13.7 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 40.8 s
40.8 sYour largest element takes 40.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Big Coat Season”.
Time to Interactive: 41.7 s
41.7 sThe page becomes fully interactive after 41.7 s. Good is under 3.8 s.
Speed Index: 13.7 s
13.7 sVisually, the page fills in at 13.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 790 ms
790 msScripts block taps and scrolling for 790 ms in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.29
0.29The layout shifts by 0.29 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user LCP: 3.4 s
3.4 sReal visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 329 ms
329 msReal visitors wait 329 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.9 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Tap response (INP) got 18% faster for real visitors
-18%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 313 ms to 259 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 15.6 MB in 211 requests
15.6 MBYour homepage downloads 15.6 MB in 211 requests on a phone: media 5.4 MB (1), images 4.8 MB (50) and scripts 2.6 MB (39). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
BigCoat_Hero_MB.jpg weighs 498 KiB. On a phone connection a single image that size takes seconds.
13 images in older formats
13 images (3.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
CHANGING_ROBE2_Carousel.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 4.4 g of CO₂ per visit
4.42 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.42 g of CO₂e: 530.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
12 links without text
12 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 4 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 1 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
Only 4 internal links
The homepage links to only 4 pages on your own site, so visitors and crawlers find few routes into the rest of it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
6 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Britain’s best outdoor clothing brand. Buy waterproof jackets, fleeces, walking boots & tents. Great value for all the …”.
Title: 62 characters
Your title is a healthy 62 characters: “Regatta Great Outdoors | Outdoor Clothing & Footwear | Regatta”.
Canonical URL set
The canonical URL is https://www.regatta.com/.
Structured data in place
Structured data found: WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.regatta.com/sitemap/sitemap-rg-uk.xml.
AI search readiness
Most text only appears after JavaScript runs
10%A phone browser shows 314 words, but the HTML your server sends has only 32. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.regatta.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
1 page without an H1
https://www.regatta.com/privacy-policy has no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.regatta.com/privacy-policy has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
3 internal pages checked
We fetched 3 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 3 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 3 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 3 pages that loaded have a <title>.
Best practices
10 small tap targets
10 of 47 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) Error: Bloomreach Engagement initialization failed”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 314 words of copy
The homepage carries about 314 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Key Workers Save 15% on Every Order” and “Shop Now, Pay Later With Klarna”.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at regatta.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Vue Storefront
- Framework
- Vue.js
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- CloudFront
Company
- Founded
- 1981
- Headquarters
- Manchester
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on regatta.com, including 22 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.