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remaxcentral.ab.ca website review

Visit site (opens in a new tab)Reviewed 30 October 202637 issues · 86 checks

This review found 37 issues worth fixing on remaxcentral.ab.ca, 12 of them high impact, across 86 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.5 s960 msJul 4Oct 243.9 s
Show as table
DateReal-visitor load time (LCP)
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.5 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.5 s
Aug 29, 20261.7 s
Sep 19, 20262.2 s
Oct 10, 20263.6 s
Oct 17, 20264.1 s
Oct 24, 20263.9 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of remaxcentral.ab.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. remaxcentral.ab.ca at 2.0 s2.0 s
  2. remaxcentral.ab.ca at 4.0 s4.0 s
  3. remaxcentral.ab.ca at 6.1 s6.1 s
  4. remaxcentral.ab.ca at 8.1 s8.1 s
  5. remaxcentral.ab.ca at 10.1 s10.1 s
  6. remaxcentral.ab.ca at 12.1 s12.1 s
  7. remaxcentral.ab.ca at 14.1 s14.1 s
  8. remaxcentral.ab.ca at 16.1 s16.1 s

Speed

8 to fix65
  • Render-blocking requests

    1.0 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    450 ms · 171 KiB

    2 images could be 171 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (myrealpage.com, Mapbox and JSDelivr CDN and others), adding 2.7 MB and 336 ms of main-thread time.

  • myrealpage.com adds 215 ms

    215 ms

    myrealpage.com costs a phone 215 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 104 KiB

    About 104 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 230 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • unsplash.com adds 0 ms

    0 ms

    unsplash.com costs a phone 0 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    247 KiB

    About 247 KiB of JavaScript is downloaded but never used on this page.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 98 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    50 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (50 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    36 KiB

    36 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 35 ms

    35 ms

    Your server sent the HTML in 35 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.7 s

    3.7 s

    Real visitors see the first content after 3.7 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 15.4 s

    15.4 s

    Visually, the page fills in at 15.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 9.9 s

    9.9 s

    The page becomes fully interactive after 9.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.6 s

    4.6 s

    Your largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Calgary Real Estate Agents & Neighbourhood Experts Verified…”. Most of its time is resource load delay (8.6 s).

  • Real-user LCP: 3.8 s

    3.8 s

    Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 184% slower for real visitors

    +184%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 3.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.151

    0.151

    The layout shifts by 0.151 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 24 ms

    24 ms

    Scripts block the page for only 24 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix33
  • 1 image over 500 KB

    favicon_for_gssi_fa.png weighs 1,014 KiB. On a phone connection a single image that size takes seconds.

  • 3 images far larger than shown

    1.3 MB

    3 images are downloaded at several times the size a phone draws them, for example favicon_for_gssi_fa.png at 1,024 px wide, shown at 60 px. Resized copies would save about 1.3 MB.

  • Page weight: 2.8 MB in 103 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 103 requests on a phone: images 1.9 MB (62), scripts 484 KiB (20) and fonts 317 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (353 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 96.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8391
  • Links look like plain text

    4 links inside paragraphs rely on colour alone to stand out.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 5 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10079
  • Title is long (80 characters)

    Your title is 80 characters, so Google will cut it off around 60: “Calgary REALTORS® Directory | Verified REALTOR® Referral & Neighbourhood Experts”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Calgary Real Estate Agents& Neighbourhood Experts” and “Calgary REALTORS® – Neighbourhood Experts”). One clear main headline is easier for people and search engines.

  • Meta description is long (203 characters)

    Your meta description is 203 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No XML sitemap

    No XML sitemap at https://www.real-estate-homes.ca/sitemap.xml, so Google discovers your pages only by following links.

  • 69 internal links, 9 external

    The homepage links to 69 pages on remaxcentral.ab.ca and 9 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.real-estate-homes.ca/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, ItemList, LocalBusiness and Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

100
  • Opted out of AI training for 1 crawler

    robots.txt blocks CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,633 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 1 page slow to respond

    https://www.real-estate-homes.ca/builders took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    3 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 3 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 3 pages that loaded have a <title>.

Best practices

4 to fixGoogle 6983
  • 8 small tap targets

    8 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 8 third-party cookies

    8 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Bootstrap's JavaScript requires jQuery”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,593 words of copy

    The homepage carries about 1,593 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact”, “Get My Free Assessment” and “📞 Call 403.813.5522”.

  • Social proof on the page

    Social proof on the homepage: 6 testimonial or review blocks, a star rating and “1100+ reviews”.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at remaxcentral.ab.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on remaxcentral.ab.ca, including 18 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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