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renault.com.co website review

Visit site (opens in a new tab)Reviewed 4 November 202631 issues · 79 checks

This review found 31 issues worth fixing on renault.com.co, 13 of them high impact, across 79 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s2.6 sMay 16Oct 312.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.7 s
May 23, 20262.9 s
May 30, 20263.0 s
Jun 6, 20263.1 s
Jun 13, 20263.1 s
Jun 20, 20263.2 s
Jun 27, 20263.3 s
Jul 4, 20263.3 s
Jul 11, 20263.2 s
Jul 18, 20263.0 s
Jul 25, 20262.8 s
Aug 1, 20262.7 s
Aug 8, 20262.7 s
Aug 15, 20262.8 s
Aug 22, 20262.8 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20262.9 s
Sep 26, 20262.9 s
Oct 3, 20262.9 s
Oct 10, 20262.9 s
Oct 17, 20262.9 s
Oct 24, 20262.9 s
Oct 31, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
613 ms532 msMay 16Oct 31604 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026541 ms
May 23, 2026544 ms
May 30, 2026548 ms
Jun 6, 2026549 ms
Jun 13, 2026552 ms
Jun 20, 2026554 ms
Jun 27, 2026550 ms
Jul 4, 2026554 ms
Jul 11, 2026555 ms
Jul 18, 2026556 ms
Jul 25, 2026557 ms
Aug 1, 2026554 ms
Aug 8, 2026553 ms
Aug 15, 2026554 ms
Aug 22, 2026556 ms
Aug 29, 2026559 ms
Sep 5, 2026557 ms
Sep 12, 2026557 ms
Sep 19, 2026553 ms
Sep 26, 2026555 ms
Oct 3, 2026563 ms
Oct 10, 2026573 ms
Oct 17, 2026591 ms
Oct 24, 2026601 ms
Oct 31, 2026604 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of renault.com.co (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. renault.com.co at 0.4 s0.4 s
  2. renault.com.co at 0.8 s0.8 s
  3. renault.com.co at 1.1 s1.1 s
  4. renault.com.co at 1.5 s1.5 s
  5. renault.com.co at 1.9 s1.9 s
  6. renault.com.co at 2.3 s2.3 s
  7. renault.com.co at 2.6 s2.6 s
  8. renault.com.co at 3.0 s3.0 s

Speed

9 to fix68
  • Render-blocking requests

    3.5 s

    45 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

  • Reduce unused JavaScript

    1.6 s · 304 KiB

    About 304 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Improve image delivery

    300 ms · 1.6 MB

    13 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    600 ms · 479 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (479 KiB).

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Optanon, Google Tag Manager and renault.com), adding 2.3 MB and 164 ms of main-thread time.

  • renault.com adds 0 ms

    0 ms

    renault.com costs a phone 0 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,717 HTML elements

    The page has 1,717 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Optanon adds 103 ms

    103 ms

    Optanon costs a phone 103 ms of main-thread work and 409 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 130 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    19 KiB

    About 19 KiB of CSS is downloaded but never applied on this page.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 596 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 695 ms

    695 ms

    Real visitors wait 695 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.27

    0.27

    For real visitors the layout shifts by 0.27 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 12.6 s

    12.6 s

    Your largest element takes 12.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Nuestro sitio y sus socios utilizan cookies y tecnologías s…”.

  • Time to Interactive: 12.9 s

    12.9 s

    The page becomes fully interactive after 12.9 s. Good is under 3.8 s.

  • Real-user TTFB: 896 ms

    896 ms

    Real visitors wait 896 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 541 ms to 604 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 169 ms

    169 ms

    Scripts block the page for only 169 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.5 MB in 96 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 96 requests on a phone: images 3.4 MB (32), scripts 604 KiB (28) and fonts 307 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    7f5d9e5af9.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 11 images in older formats

    11 images (385 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.3 g of CO₂ per visit

    1.26 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.26 g of CO₂e: 151.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9392
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 47 images in the HTML carry an alt attribute.

  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10085
  • Title is short (29 characters)

    Your title is only 29 characters: “Bienvenido A Renault Colombia”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 5 H1 headlines

    There are 5 <h1> headlines (“”, “RENAULT FILANTE FULL HYBRID E-TECH” and “RENAULT ARKANA HYBRID E-TECH”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 115 internal links, 24 external

    The homepage links to 115 pages on renault.com.co and 24 external pages.

5 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Bienvenido a Renault Colombia. Conoce todo sobre nuestros vehículos e infórmate sobre nuestros planes, servicios, noved…”.

  • Canonical URL set

    The canonical URL is https://www.renault.com.co/.

  • Structured data in place

    Structured data found: BreadcrumbList and Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.renault.com.co/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (866 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 1 page slow to respond

    /vehiculos/kwid-bbb-ph1/configurador.html took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 55 small tap targets

    55 of 94 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix30
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 800 words of copy

    The homepage carries about 800 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at renault.com.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
AWS

Company

Founded
1969
Headquarters
Envigado

Upkeep, stack, hiring and company data from programmable.info

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