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renault.it website review
Visit site (opens in a new tab)Reviewed 23 October 202639 issues · 81 checks
This review found 39 issues worth fixing on renault.it, 18 of them high impact, across 81 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.7 s |
| May 9, 2026 | 2.7 s |
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 3.0 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 2.8 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 3.0 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 2.9 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 553 ms |
| May 9, 2026 | 557 ms |
| May 16, 2026 | 556 ms |
| May 23, 2026 | 554 ms |
| May 30, 2026 | 554 ms |
| Jun 6, 2026 | 553 ms |
| Jun 13, 2026 | 554 ms |
| Jun 20, 2026 | 557 ms |
| Jun 27, 2026 | 561 ms |
| Jul 4, 2026 | 564 ms |
| Jul 11, 2026 | 563 ms |
| Jul 18, 2026 | 558 ms |
| Jul 25, 2026 | 543 ms |
| Aug 1, 2026 | 538 ms |
| Aug 8, 2026 | 543 ms |
| Aug 15, 2026 | 553 ms |
| Aug 22, 2026 | 576 ms |
| Aug 29, 2026 | 576 ms |
| Sep 5, 2026 | 567 ms |
| Sep 12, 2026 | 553 ms |
| Sep 19, 2026 | 540 ms |
| Sep 26, 2026 | 534 ms |
| Oct 3, 2026 | 534 ms |
| Oct 10, 2026 | 537 ms |
| Oct 17, 2026 | 541 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
4.7 s54 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.7 s.
Reduce unused JavaScript
2.4 s · 495 KiBAbout 495 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.
Improve image delivery
1.2 s · 980 KiB12 images could be 980 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.
Use efficient cache lifetimes
1.2 s · 779 KiB22 files are served with short cache lifetimes, so returning visitors download them again (779 KiB).
Mobile performance score: 55
55/100Your mobile performance score is 55 (desktop: 76). Pages that score under 90 lose visitors before the first paint.
4 third-party services on the page
4 third-party services load with your homepage (Optanon, Google Tag Manager and Amazon Ads and others), adding 1.6 MB and 172 ms of main-thread time.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 702 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,301 HTML elements
The page has 2,301 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Optanon adds 116 ms
116 msOptanon costs a phone 116 ms of main-thread work and 444 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
renault.com adds 0 ms
0 msrenault.com costs a phone 0 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 234 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 30 KiBAbout 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 608 ms
608 msReal visitors wait 608 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.26
0.26For real visitors the layout shifts by 0.26 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 15.9 s
15.9 sYour largest element takes 15.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Il nostro sito utilizza cookie tecnici, necessari al corret…”.
Time to Interactive: 16.2 s
16.2 sThe page becomes fully interactive after 16.2 s. Good is under 3.8 s.
First Contentful Paint: 4.4 s
4.4 sThe first text or image appears after 4.4 s on a phone. Good is under 1.8 s.
Speed Index: 7.6 s
7.6 sVisually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 244 ms
244 msScripts block taps and scrolling for 244 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 553 ms to 541 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 660 ms
660 msReal visitors wait 660 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 4.2 MB in 108 requests
4.2 MBYour homepage downloads 4.2 MB in 108 requests on a phone: images 3.0 MB (34), scripts 719 KiB (34) and fonts 307 KiB (6). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
a150a947a4.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
12 images in older formats
12 images (583 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
187 KiB1 image is downloaded at several times the size a phone draws it, for example renault-logo-0-1.png at 4,096 px wide, shown at 43 px. Resized copies would save about 187 KiB.
About 1.2 g of CO₂ per visit
1.20 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.20 g of CO₂e: 144.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 61 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
One H1 headline
Your <h1> is empty.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
184 internal links, 25 external
The homepage links to 184 pages on renault.it and 25 external pages.
6 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Visita il sito ufficiale Renault. Esplora la gamma di auto elettriche, full hybrid, GPL, benzina, diesel. Configura la …”.
Title: 49 characters
Your title is a healthy 49 characters: “Renault Italia: auto per privati e professionisti”.
Canonical URL set
The canonical URL is https://www.renault.it/.
Structured data in place
Structured data found: BreadcrumbList and Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.renault.it/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.renault.it/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,512 words), so crawlers that don't run JavaScript still read it.
Other pages
3 linked pages hidden from search
https://www.renault.it/comparatore-multi-modello.html, https://www.renault.it/veicoli-elettrici-ibridi/twingo-e-tech-elec/pre-configuratore.html and https://www.renault.it/veicoli-elettrici-ibridi/r4-e-tech-electric/pre-configuratore.html are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
2 pages without a meta description
https://www.renault.it/comparatore-multi-modello.html and https://www.renault.it/veicoli-elettrici-ibridi/twingo-e-tech-elec/pre-configuratore.html have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.renault.it/comparatore-multi-modello.html has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 128 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
107 small tap targets
107 of 164 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,529 words of copy
The homepage carries about 1,529 words of visible text.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Amazon Ads and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at renault.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager
- Hosting
- AWS
Company
- Employees
- 170,158
- Founded
- 1898
- Headquarters
- Boulogne-Billancourt
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on renault.it, including 19 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.