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rhei.com website review
Visit site (opens in a new tab)Reviewed 27 October 202628 issues · 79 checks
This review found 28 issues worth fixing on rhei.com, 8 of them high impact, across 79 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.8 s |
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 3.3 s |
| Jun 13, 2026 | 3.4 s |
| Jun 20, 2026 | 3.5 s |
| Jun 27, 2026 | 3.1 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.3 s |
| Jul 25, 2026 | 3.8 s |
| Aug 1, 2026 | 4.2 s |
| Aug 8, 2026 | 5.0 s |
| Aug 15, 2026 | 5.9 s |
| Aug 22, 2026 | 5.6 s |
| Aug 29, 2026 | 5.6 s |
| Sep 5, 2026 | 3.7 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.6 s |
| Sep 26, 2026 | 3.3 s |
| Oct 3, 2026 | 3.3 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 2.9 s |
| Oct 24, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 174 ms |
| May 16, 2026 | 201 ms |
| May 23, 2026 | 179 ms |
| May 30, 2026 | 200 ms |
| Jun 6, 2026 | 198 ms |
| Jun 13, 2026 | 194 ms |
| Jun 20, 2026 | 196 ms |
| Jun 27, 2026 | 163 ms |
| Jul 4, 2026 | 142 ms |
| Jul 11, 2026 | 159 ms |
| Jul 18, 2026 | 143 ms |
| Jul 25, 2026 | 146 ms |
| Aug 1, 2026 | 155 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 133 ms |
| Aug 22, 2026 | 133 ms |
| Aug 29, 2026 | 128 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 121 ms |
| Sep 19, 2026 | 146 ms |
| Sep 26, 2026 | 143 ms |
| Oct 10, 2026 | 161 ms |
| Oct 17, 2026 | 146 ms |
| Oct 24, 2026 | 153 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.5 s · 283 KiBAbout 283 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Mobile performance score: 59
59/100Your mobile performance score is 59 (desktop: 95). Pages that score under 90 lose visitors before the first paint.
2 third-party services on the page
2 third-party services load with your homepage (Vimeo and Google Fonts), adding 7.4 MB and 116 ms of main-thread time.
Vimeo adds 116 ms
116 msVimeo costs a phone 116 ms of main-thread work and 7.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
450 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Use efficient cache lifetimes
150 ms · 56 KiB5 files are served with short cache lifetimes, so returning visitors download them again (56 KiB).
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 56 ms. During a long task the page ignores taps.
Reduce unused CSS
41 KiBAbout 41 KiB of CSS is downloaded but never applied on this page.
Improve image delivery
25 KiB1 image could be 25 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Phones get a much slower page than desktops
Desktop scores 95 but mobile only 59. A gap that wide usually means heavy scripts and images that hit phones hardest.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.3 s
A phone's processor spends 1.3 s on main-thread work while loading, 593 ms of it running JavaScript. That is comfortably low.
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 8.6 s
8.6 sYour largest element takes 8.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 5.4 s
5.4 sThe first text or image appears after 5.4 s on a phone. Good is under 1.8 s.
Speed Index: 7.4 s
7.4 sVisually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 8.7 s
8.7 sThe page becomes fully interactive after 8.7 s. Good is under 3.8 s.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.14
0.14For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 20% faster for real visitors
-20%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 174 ms to 153 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 8 ms
8 msScripts block the page for only 8 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 7.7 MB in 88 requests
7.7 MBYour homepage downloads 7.7 MB in 88 requests on a phone: other files 6.8 MB (34), scripts 634 KiB (26) and images 157 KiB (14). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (102 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.2 g of CO₂ per visit
2.18 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.18 g of CO₂e: 261.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 checks passed
Every image has alt text
All 5 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (161 characters)
Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.
No XML sitemap
No XML sitemap at https://rhei.com/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at rhei.com/robots.txt, the first file search crawlers ask for.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
20 internal links, 17 external
The homepage links to 20 pages on rhei.com and 17 external pages.
3 checks passed
One H1 headline
Your main headline reads: “Unleash Your Creativity”.
Title: 30 characters
Your title is a healthy 30 characters: “RHEI | Unleash Your Creativity”.
Structured data in place
Structured data found: LocalBusiness and VideoObject.
AI search readiness
No llms.txt
There is no https://rhei.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and description; logo and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (312 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
https://rhei.com/press is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
3 pages without a meta description
https://rhei.com/privacy-policy, https://rhei.com/terms-of-service and https://rhei.com/copyright-policy have no meta description, so Google writes the search snippet from whatever text it finds.
8 internal pages checked
We fetched 8 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 8 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 8 pages that loaded have a <title>.
Best practices
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
26 of 27 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 270 words of copy
The homepage carries about 270 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more”.
1 call to action
The homepage has 1 call to action, for example “Learn more”.
Direct contact links
Visitors can reach you directly: 0 phone links and 6 email links.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
2 cookies set on arrival
2Opening the homepage sets 2 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rhei.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on rhei.com, including 14 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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