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rinvest.com.br website review

Visit site (opens in a new tab)Reviewed 3 November 202628 issues · 71 checks

This review found 28 issues worth fixing on rinvest.com.br, 15 of them high impact, across 71 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of rinvest.com.br (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rinvest.com.br at 0.7 s0.7 s
  2. rinvest.com.br at 1.4 s1.4 s
  3. rinvest.com.br at 2.1 s2.1 s
  4. rinvest.com.br at 2.7 s2.7 s
  5. rinvest.com.br at 3.4 s3.4 s
  6. rinvest.com.br at 4.1 s4.1 s
  7. rinvest.com.br at 4.8 s4.8 s
  8. rinvest.com.br at 5.5 s5.5 s

Speed

9 to fix47
  • Use efficient cache lifetimes

    61.8 s · 14.5 MB

    59 files are served with short cache lifetimes, so returning visitors download them again (14.5 MB).

  • Improve image delivery

    48.1 s · 9.6 MB

    1 image could be 9.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 48.1 s faster on a phone.

  • Render-blocking requests

    4.8 s

    26 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.8 s.

  • Reduce unused JavaScript

    3.3 s · 540 KiB

    About 540 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Reduce unused CSS

    1.5 s · 354 KiB

    About 354 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and leadster.com.br and others), adding 1.1 MB and 747 ms of main-thread time.

  • Font display

    700 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 700 ms).

  • Google Tag Manager adds 536 ms

    536 ms

    Google Tag Manager costs a phone 536 ms of main-thread work and 712 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 156 ms. During a long task the page ignores taps.

  • Minify CSS

    19 KiB

    19 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 694 ms of it running JavaScript. That is comfortably low.

  • Server response: 125 ms

    125 ms

    Your server sent the HTML in 125 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix56
  • Largest Contentful Paint: 78.1 s

    78.1 s

    Your largest element takes 78.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Para Cada Objetivo Uma Solução Financeira Somos a primeira …”.

  • Time to Interactive: 78.7 s

    78.7 s

    The page becomes fully interactive after 78.7 s. Good is under 3.8 s.

  • Speed Index: 10.0 s

    10.0 s

    Visually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 5.0 s

    5.0 s

    The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 399 ms

    399 ms

    Scripts block taps and scrolling for 399 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 15.3 MB in 78 requests

    15.3 MB

    Your homepage downloads 15.3 MB in 78 requests on a phone: images 13.2 MB (13), scripts 1.4 MB (26) and stylesheets 448 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • About 4.3 g of CO₂ per visit

    4.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.35 g of CO₂e: 521.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9597
  • 23 text elements with low contrast

    23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6, h2 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 6 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8583
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 20 internal links, 19 external

    The homepage links to 20 pages on rinvest.com.br and 19 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Para cada Objetivo Uma Solução Financeira”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Real Invest – Transformando Pessoas em Investidores”.

  • Canonical URL set

    The canonical URL is https://www.rinvest.com.br/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.rinvest.com.br/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.rinvest.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,027 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 2 pages share a title

    https://www.rinvest.com.br/home-3 and https://www.rinvest.com.br/home-2 all use the title “Home – Real Invest”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 5 pages without a meta description

    https://www.rinvest.com.br/quem-somos, https://www.rinvest.com.br/contato, https://www.rinvest.com.br/home-3, https://www.rinvest.com.br/home-2 and https://www.rinvest.com.br/quem-somos/consultores have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.rinvest.com.br/quem-somos has no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 internal pages checked

    We fetched 5 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 5 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 11 small tap targets

    11 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 737 words of copy

    The homepage carries about 737 words of visible text.

3 checks passed
  • Social proof on the page

    Social proof on the homepage: 31 testimonial or review blocks and 2 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rinvest.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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