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rinvest.com.br website review
Visit site (opens in a new tab)Reviewed 3 November 202628 issues · 71 checks
This review found 28 issues worth fixing on rinvest.com.br, 15 of them high impact, across 71 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.4 s
2.1 s
2.7 s
3.4 s
4.1 s
4.8 s
5.5 s
Speed
Use efficient cache lifetimes
61.8 s · 14.5 MB59 files are served with short cache lifetimes, so returning visitors download them again (14.5 MB).
Improve image delivery
48.1 s · 9.6 MB1 image could be 9.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 48.1 s faster on a phone.
Render-blocking requests
4.8 s26 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.8 s.
Reduce unused JavaScript
3.3 s · 540 KiBAbout 540 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.
Reduce unused CSS
1.5 s · 354 KiBAbout 354 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Mobile performance score: 47
47/100Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and leadster.com.br and others), adding 1.1 MB and 747 ms of main-thread time.
Font display
700 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 700 ms).
Google Tag Manager adds 536 ms
536 msGoogle Tag Manager costs a phone 536 ms of main-thread work and 712 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 156 ms. During a long task the page ignores taps.
Minify CSS
19 KiB19 KiB could be saved by minifying CSS.
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.6 s
A phone's processor spends 1.6 s on main-thread work while loading, 694 ms of it running JavaScript. That is comfortably low.
Server response: 125 ms
125 msYour server sent the HTML in 125 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 78.1 s
78.1 sYour largest element takes 78.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Para Cada Objetivo Uma Solução Financeira Somos a primeira …”.
Time to Interactive: 78.7 s
78.7 sThe page becomes fully interactive after 78.7 s. Good is under 3.8 s.
Speed Index: 10.0 s
10.0 sVisually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 5.0 s
5.0 sThe first text or image appears after 5.0 s on a phone. Good is under 1.8 s.
Total Blocking Time: 399 ms
399 msScripts block taps and scrolling for 399 ms in total while the page loads. Good is under 200 ms.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 15.3 MB in 78 requests
15.3 MBYour homepage downloads 15.3 MB in 78 requests on a phone: images 13.2 MB (13), scripts 1.4 MB (26) and stylesheets 448 KiB (24). Under 2 MB keeps phones on slow connections fast.
About 4.3 g of CO₂ per visit
4.35 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.35 g of CO₂e: 521.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
23 text elements with low contrast
23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h6, h2 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 6 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
20 internal links, 19 external
The homepage links to 20 pages on rinvest.com.br and 19 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Para cada Objetivo Uma Solução Financeira”.
Title: 51 characters
Your title is a healthy 51 characters: “Real Invest – Transformando Pessoas em Investidores”.
Canonical URL set
The canonical URL is https://www.rinvest.com.br/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.rinvest.com.br/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.rinvest.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,027 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
https://www.rinvest.com.br/home-3 and https://www.rinvest.com.br/home-2 all use the title “Home – Real Invest”. Search engines can't tell which page to show for a search, so each competes with the others.
5 pages without a meta description
https://www.rinvest.com.br/quem-somos, https://www.rinvest.com.br/contato, https://www.rinvest.com.br/home-3, https://www.rinvest.com.br/home-2 and https://www.rinvest.com.br/quem-somos/consultores have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.rinvest.com.br/quem-somos has no <h1> headline, so visitors and search engines get no clear main topic.
5 internal pages checked
We fetched 5 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Linked pages load
All 5 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
11 small tap targets
11 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 737 words of copy
The homepage carries about 737 words of visible text.
3 checks passed
Social proof on the page
Social proof on the homepage: 31 testimonial or review blocks and 2 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rinvest.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on rinvest.com.br, including 14 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.