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roadandtrack.com website review

Visit site (opens in a new tab)Reviewed 26 October 202640 issues · 92 checks

This review found 40 issues worth fixing on roadandtrack.com, 12 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.4 sMay 9Oct 241.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.4 s
May 16, 20261.4 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
135 ms93 msMay 9Oct 24130 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202698 ms
May 16, 202698 ms
May 23, 2026103 ms
May 30, 2026105 ms
Jun 6, 2026108 ms
Jun 13, 2026111 ms
Jun 20, 2026112 ms
Jun 27, 2026113 ms
Jul 4, 2026113 ms
Jul 11, 2026114 ms
Jul 18, 2026114 ms
Jul 25, 2026113 ms
Aug 1, 2026113 ms
Aug 8, 2026113 ms
Aug 15, 2026115 ms
Aug 22, 2026117 ms
Aug 29, 2026118 ms
Sep 5, 2026118 ms
Sep 12, 2026116 ms
Sep 19, 2026117 ms
Sep 26, 2026117 ms
Oct 3, 2026119 ms
Oct 10, 2026121 ms
Oct 17, 2026127 ms
Oct 24, 2026130 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of roadandtrack.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. roadandtrack.com at 1.4 s1.4 s
  2. roadandtrack.com at 2.9 s2.9 s
  3. roadandtrack.com at 4.3 s4.3 s
  4. roadandtrack.com at 5.8 s5.8 s
  5. roadandtrack.com at 7.2 s7.2 s
  6. roadandtrack.com at 8.6 s8.6 s
  7. roadandtrack.com at 10.1 s10.1 s
  8. roadandtrack.com at 11.5 s11.5 s

Speed

15 to fix28
  • Reduce unused JavaScript

    2.3 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Main-thread work: 11.1 s

    A phone's processor spends 11.1 s on main-thread work while loading, 7.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    1.1 s

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.1 s.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28 (desktop: 57). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (ftstatic.com, Google Tag Manager and Integral Ad Science and others), adding 2.9 MB and 3.1 s of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 1.4 MB

    109 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).

  • ftstatic.com adds 777 ms

    777 ms

    ftstatic.com costs a phone 777 ms of main-thread work and 105 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    616 KiB

    17 images could be 616 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 494 ms

    494 ms

    Google Tag Manager costs a phone 494 ms of main-thread work and 484 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Integral Ad Science adds 462 ms

    462 ms

    Integral Ad Science costs a phone 462 ms of main-thread work and 325 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google/Doubleclick Ads adds 429 ms

    429 ms

    Google/Doubleclick Ads costs a phone 429 ms of main-thread work and 558 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • DoubleVerify adds 431 ms

    431 ms

    DoubleVerify costs a phone 431 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 70 KiB

    Polyfills for old browsers add 70 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 334 ms. During a long task the page ignores taps.

  • 1,678 HTML elements

    The page has 1,678 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 42 KiB

    About 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Minify JavaScript

    96 KiB

    96 KiB could be saved by minifying JavaScript.

  • Phones get a much slower page than desktops

    Desktop scores 57 but mobile only 28. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 16.7 s

    16.7 s

    Your largest element takes 16.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “silver suv driving on desert highway with mountains in back…”.

  • Time to Interactive: 47.7 s

    47.7 s

    The page becomes fully interactive after 47.7 s. Good is under 3.8 s.

  • Speed Index: 14.8 s

    14.8 s

    Visually, the page fills in at 14.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 5.9 s

    5.9 s

    The first text or image appears after 5.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.9 s

    1.9 s

    Scripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 31% slower for real visitors

    +31%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 98 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 163 ms

    163 ms

    Real visitors wait 163 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 462 ms

    462 ms

    Real visitors wait 462 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 6.3 MB in 484 requests

    6.3 MB

    Your homepage downloads 6.3 MB in 484 requests on a phone: scripts 4.4 MB (189), images 1,017 KiB (101) and other files 455 KiB (164). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    37 KiB

    2 images are downloaded at several times the size a phone draws them, for example e1fe1fc5-36a3-4f25-8b07-60d822e805cf.jpeg at 292 px wide, shown at 80 px. Resized copies would save about 37 KiB.

  • About 1.8 g of CO₂ per visit

    1.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.80 g of CO₂e: 215.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

2 to fixGoogle 9598
  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (1 element).

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 91 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10087
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 158 internal links, 32 external

    The homepage links to 158 pages on roadandtrack.com and 32 external pages.

6 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Road & Track brings together car enthusiasts and immerses them in authentic automotive experiences. Find the latest per…”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Road & Track: Car Reviews, News and Car Culture”.

  • Canonical URL set

    The canonical URL is https://www.roadandtrack.com/.

  • Structured data in place

    Structured data found: CollectionPage, ItemList and WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.roadandtrack.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.roadandtrack.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,532 words), so crawlers that don't run JavaScript still read it.

Other pages

6 to fix69
  • 3 linked pages hidden from search

    https://www.roadandtrack.com/about/a43977000/about-us-contact-information-masthead, https://www.roadandtrack.com/pcoty-2026-collection and https://www.roadandtrack.com/columns-collection are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages share a title

    https://www.roadandtrack.com/newsletter and https://www.roadandtrack.com/email/roadandtrack-newsletter all use the title “Road & Track Newsletter: Sign Up for Free”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    https://www.roadandtrack.com/offers/all-access-membership and https://www.roadandtrack.com/my-stuff have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.roadandtrack.com/newsletter and https://www.roadandtrack.com/email/roadandtrack-newsletter use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.roadandtrack.com/newsletter, whose canonical is https://www.roadandtrack.com/email/roadandtrack-newsletter. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    https://www.roadandtrack.com/pcoty-2026-collection and https://www.roadandtrack.com/offers/all-access-membership have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://www.roadandtrack.com/print took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 106 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 13 small tap targets

    13 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,517 words of copy

    The homepage carries about 1,517 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join Now” and “Learn more in our Privacy Notice”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Join Now”, “Shop R&T” and “Contact”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 4 email links.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Criteo, Google Ads and Google Analytics and 4 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 44 cookies set on arrival

    44

    Opening the homepage sets 44 cookies (measured from a US location before any click).

  • 76 other companies contacted

    Loading the homepage contacts 76 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at roadandtrack.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js

Upkeep, stack, hiring and company data from programmable.info

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This review found 40 issues on roadandtrack.com, including 21 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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