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roadie.com website review

Visit site (opens in a new tab)Reviewed 2 November 202636 issues · 87 checks

This review found 36 issues worth fixing on roadie.com, 10 of them high impact, across 87 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.8 s
Jul 25, 20261.7 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.7 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
179 ms146 msMay 16Oct 31175 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026153 ms
May 23, 2026152 ms
May 30, 2026151 ms
Jun 6, 2026151 ms
Jun 13, 2026151 ms
Jun 20, 2026151 ms
Jun 27, 2026150 ms
Jul 4, 2026152 ms
Jul 11, 2026152 ms
Jul 18, 2026153 ms
Jul 25, 2026154 ms
Aug 1, 2026153 ms
Aug 8, 2026153 ms
Aug 15, 2026153 ms
Aug 22, 2026153 ms
Aug 29, 2026154 ms
Sep 5, 2026157 ms
Sep 12, 2026160 ms
Sep 19, 2026161 ms
Sep 26, 2026162 ms
Oct 3, 2026162 ms
Oct 10, 2026162 ms
Oct 17, 2026165 ms
Oct 24, 2026170 ms
Oct 31, 2026175 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of roadie.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. roadie.com at 0.4 s0.4 s
  2. roadie.com at 0.8 s0.8 s
  3. roadie.com at 1.1 s1.1 s
  4. roadie.com at 1.5 s1.5 s
  5. roadie.com at 1.9 s1.9 s
  6. roadie.com at 2.3 s2.3 s
  7. roadie.com at 2.6 s2.6 s
  8. roadie.com at 3.0 s3.0 s

Speed

10 to fix66
  • Use efficient cache lifetimes

    1.6 s · 3.5 MB

    74 files are served with short cache lifetimes, so returning visitors download them again (3.5 MB).

  • Reduce unused JavaScript

    2.3 s · 547 KiB

    About 547 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Render-blocking requests

    2.3 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

  • Improve image delivery

    29.8 MB

    8 images could be 29.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and TikTok and others), adding 32.3 MB and 983 ms of main-thread time.

  • hubspotusercontent-na1.net adds 79 ms

    79 ms

    hubspotusercontent-na1.net costs a phone 79 ms of main-thread work and 30.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 385 ms

    385 ms

    Google Tag Manager costs a phone 385 ms of main-thread work and 699 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,636 HTML elements

    The page has 1,636 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 54 KiB

    About 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    46 KiB

    Polyfills for old browsers add 46 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 91.4 s

    91.4 s

    Your largest element takes 91.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 99.3 s

    99.3 s

    The page becomes fully interactive after 99.3 s. Good is under 3.8 s.

  • Speed Index: 4.8 s

    4.8 s

    Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 153 ms to 175 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 189 ms

    189 ms

    Real visitors wait 189 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 425 ms

    425 ms

    Real visitors wait 425 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 186 ms

    186 ms

    Scripts block the page for only 186 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.012

    0.012

    The layout barely moves while loading (CLS 0.012, good is under 0.1).

Images and page weight

4 to fix28
  • Page weight: 32.5 MB in 149 requests

    32.5 MB

    Your homepage downloads 32.5 MB in 149 requests on a phone: images 30.6 MB (41), scripts 1.6 MB (46) and other files 163 KiB (43). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 29.5 MB together. On a phone connection a single image that size takes seconds.

  • 4 images far larger than shown

    29.2 MB

    4 images are downloaded at several times the size a phone draws them, for example ROADIE_22-1571.jpeg at 8,256 px wide, shown at 350 px. Resized copies would save about 29.2 MB.

  • 4 images below the first screen load straight away

    4 images further down the page (29.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (325 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 9.2 g of CO₂ per visit

    9.22 g

    By the Sustainable Web Design model, a visit to your homepage emits about 9.22 g of CO₂e: 1106.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9294
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 40 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8580
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Reliable Local Delivery Partner for Same-Day Last-Mile Needs | Roadie”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Deliver same day. Bigger. Farther. Better.” and “Unmatched National Coverage”). One clear main headline is easier for people and search engines.

  • 16 links with vague text

    16 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • 94 internal links, 13 external

    The homepage links to 94 pages on roadie.com and 13 external pages.

5 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Roadie enables reliable local delivery for same-day and last-mile needs. Get fast, flexible, cost-effective shipping so…”.

  • Canonical URL set

    The canonical URL is https://www.roadie.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.roadie.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.roadie.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,460 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 2 pages share a meta description

    https://www.roadie.com/solutions/roadie-for-ups and https://www.roadie.com/en-us/roadie-for-3pls-fast-reliable-shipping-solutions-roadie use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://www.roadie.com/same-day-delivery-roi-calculator-roadie has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=26069318&tm=gtm002&Ver=2&mid=65f72874-596a-402a-a877-6554a8773b29&bo=1&sid=574e16e0d71311f1bcd743aa8b41e515&vid=574e5ca0d71311f1877e85d70523fef8&vids=1&msclkid=N&pi=91.

  • 4 small tap targets

    4 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,131 words of copy

    The homepage carries about 1,131 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get Started Today”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Get Started”, “Get Started Today” and “Learn More”.

  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks, 5 customer or partner logos and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 36 cookies set on arrival

    36

    Opening the homepage sets 36 cookies (measured from a US location before any click).

  • 47 other companies contacted

    Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at roadie.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
HubSpot CMS
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Hiring

Hiring
8 open roles
Teams
Technology (3), Customer Experience (2), People Ops (2), Finance (1)
Job board
greenhouse

Company

Founded
2015
Headquarters
Birmingham

Upkeep, stack, hiring and company data from programmable.info

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