roamfresh.com website review

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

About 51 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 77 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 files are served with short cache lifetimes, so returning visitors download them again (56 KiB).

5 third-party services load with your homepage (Clarity, Shopify and subi.co and others), adding 507 KiB and 207 ms of main-thread time.

9 images could be 197 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

About 12 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Blue tube of 'roam' deodorant on a rock with mountains in t…”.

Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 6.9 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.4 MB in 284 requests on a phone: images 932 KiB (27), other files 690 KiB (100) and scripts 520 KiB (113). Under 2 MB keeps phones on slow connections fast.

2 images further down the page (109 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

Form elements must have labels: 1 element on the page fails this check, rated critical by axe-core.

24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

8 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

7 visible links have no text or label, so screen readers cannot say where they go.

Your title is only 26 characters: “ROAM | DAMN GOOD DEODORANT”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 186 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 68 pages on roamfresh.com and 8 external pages.

https://roamfresh.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

https://roamfresh.com/pages/about-us, https://roamfresh.com/pages/ingredients, https://roamfresh.com/pages/running, https://roamfresh.com/pages/running-hiking, https://roamfresh.com/pages/cycling and https://roamfresh.com/pages/climbing and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://roamfresh.com/pages/cycling and https://roamfresh.com/pages/climbing took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 250 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.