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roamluggage.com website review
Visit site (opens in a new tab)Reviewed 9 November 202636 issues · 83 checks
This review found 36 issues worth fixing on roamluggage.com, 14 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #17,931 of 98,383 reviewed websitesbeats 77%
- #11,281 of 53,710 online storesbeats 73%
- #10,935 of 48,711 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.8 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 3.3 s |
| Aug 8, 2026 | 3.4 s |
| Aug 15, 2026 | 3.5 s |
| Aug 22, 2026 | 3.4 s |
| Aug 29, 2026 | 3.3 s |
| Sep 5, 2026 | 3.1 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.9 s |
| Oct 31, 2026 | 2.9 s |
| Nov 7, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 116 ms |
| May 30, 2026 | 117 ms |
| Jun 6, 2026 | 117 ms |
| Jun 13, 2026 | 112 ms |
| Jun 20, 2026 | 106 ms |
| Jun 27, 2026 | 106 ms |
| Jul 4, 2026 | 108 ms |
| Jul 11, 2026 | 112 ms |
| Jul 18, 2026 | 113 ms |
| Jul 25, 2026 | 113 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 115 ms |
| Aug 15, 2026 | 118 ms |
| Aug 22, 2026 | 114 ms |
| Aug 29, 2026 | 113 ms |
| Sep 5, 2026 | 113 ms |
| Sep 12, 2026 | 120 ms |
| Sep 19, 2026 | 124 ms |
| Sep 26, 2026 | 129 ms |
| Oct 3, 2026 | 135 ms |
| Oct 10, 2026 | 133 ms |
| Oct 17, 2026 | 137 ms |
| Oct 24, 2026 | 137 ms |
| Oct 31, 2026 | 136 ms |
| Nov 7, 2026 | 131 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.3 s
1.9 s
2.6 s
3.2 s
3.9 s
4.5 s
5.2 s
Speed
Reduce unused JavaScript
2.3 s · 609 KiBAbout 609 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.
Use efficient cache lifetimes
1.2 s · 284 KiB37 files are served with short cache lifetimes, so returning visitors download them again (284 KiB).
Main-thread work: 6.5 s
A phone's processor spends 6.5 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 54
54/100Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, Klarna and Klaviyo and others), adding 1.1 MB and 760 ms of main-thread time.
Reduce unused CSS
570 ms · 62 KiBAbout 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 570 ms faster on a phone.
1,505 HTML elements
The page has 1,505 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
100 ms · 225 KiB7 images could be 225 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.
Legacy JavaScript
250 ms · 66 KiBPolyfills for old browsers add 66 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 176 ms. During a long task the page ignores taps.
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 17.3 s
17.3 sYour largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A black suitcase with red accents sits on a rocky surface, …”.
Time to Interactive: 19.1 s
19.1 sThe page becomes fully interactive after 19.1 s. Good is under 3.8 s.
Speed Index: 7.8 s
7.8 sVisually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.7 s
3.7 sThe first text or image appears after 3.7 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 31% slower for real visitors
+31%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 306 ms
306 msScripts block taps and scrolling for 306 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 116 ms to 131 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 104 ms
104 msReal visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.6 MB in 394 requests
3.6 MBYour homepage downloads 3.6 MB in 394 requests on a phone: scripts 1.6 MB (113), other files 1.1 MB (228) and images 495 KiB (19). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Website_1_Vertical-3.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.0 g of CO₂ per visit
1.03 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 123.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Elements must only use permitted ARIA attributes (24 elements)
Elements must only use permitted ARIA attributes: 24 elements on the page fail this check, rated serious by axe-core.
Positive tabindex
7 elements have a tabindex above 0, which scrambles the keyboard order.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.
138 internal links, 8 external
The homepage links to 138 pages on roamluggage.com and 8 external pages.
6 checks passed
Meta description: 111 characters
Your meta description is 111 characters: “ROAM Luggage is the world's first premium customizable luggage. Each case is built to order by hand in the USA.”.
Title: 45 characters
Your title is a healthy 45 characters: “ROAM Luggage - Premium Built-to-Order Luggage”.
Canonical URL set
The canonical URL is https://www.roamluggage.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.roamluggage.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,147 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.roamluggage.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://www.roamluggage.com/pages/credit is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
5 pages share a meta description
https://www.roamluggage.com/pages/credit, https://www.roamluggage.com/collections/all-luggage, https://www.roamluggage.com/collections/carry-on-luggage, https://www.roamluggage.com/collections/check-in-luggage/Check-In and https://www.roamluggage.com/collections/matte-edit use the same meta description. A description written for each page earns more clicks.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.roamluggage.com/collections/check-in-luggage/Check-In, whose canonical is https://www.roamluggage.com/collections/check-in-luggage/check-in. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
12 pages without an H1
https://www.roamluggage.com/collections/all-luggage, https://www.roamluggage.com/collections/carry-on-luggage, https://www.roamluggage.com/collections/check-in-luggage/Check-In, https://www.roamluggage.com/collections/bundle-and-save, https://www.roamluggage.com/collections/luggage-b4u and https://www.roamluggage.com/collections/matte-edit and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=a7a4d409-0c63-4895-9c27-865b6b8d7d5d&referrer=&landingpage=https%3A%2F%2Fwww.roamluggage.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“CSS appearance value `slider-vertical` is not standardized and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “AbortError: The play() request was interrupted by a new load request. https://goo.gl/LdLk22”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 checks passed
Tap targets are thumb-sized
17 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 915 words of copy
The homepage carries about 915 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
12 calls to action
The homepage has 12 calls to action, for example “SHOP BY SIZE”, “SHOP BY COLLECTION” and “SHOP BY SILHOUETTE”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 86 testimonial or review blocks, a star rating and 4 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
43 cookies set on arrival
43Opening the homepage sets 43 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
63 other companies contacted
Loading the homepage contacts 63 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at roamluggage.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 19 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Gorgias Live Chat Helpdesk · Attentive · Okendo · Fontify · Microsoft Clarity · Simprosys Google Shopping Feed · Triplewhale · Userway Website Accessibility · Awin Affiliate Marketing · Klaviyo Email Marketing Sms · Bestpush · Bs Better Shipping · cloudfront.net · amazonaws.com · retention.com · 9gtb.com · getredo.com · attn.tv · dailykarma.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Los Angeles
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on roamluggage.com, including 16 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.