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roblox.com website review
Visit site (opens in a new tab)Reviewed 11 October 202630 issues · 60 checks
This review found 30 issues worth fixing on roblox.com, 16 of them high impact, across 60 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for Roblox
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 4.1 s |
| Apr 25, 2026 | 4.1 s |
| May 2, 2026 | 4.2 s |
| May 9, 2026 | 4.2 s |
| May 16, 2026 | 4.2 s |
| May 23, 2026 | 4.2 s |
| May 30, 2026 | 4.2 s |
| Jun 6, 2026 | 4.2 s |
| Jun 13, 2026 | 4.2 s |
| Jun 20, 2026 | 4.1 s |
| Jun 27, 2026 | 4.1 s |
| Jul 4, 2026 | 4.1 s |
| Jul 11, 2026 | 4.1 s |
| Jul 18, 2026 | 4.2 s |
| Jul 25, 2026 | 4.2 s |
| Aug 1, 2026 | 4.3 s |
| Aug 8, 2026 | 4.3 s |
| Aug 15, 2026 | 4.4 s |
| Aug 22, 2026 | 4.4 s |
| Aug 29, 2026 | 4.4 s |
| Sep 5, 2026 | 4.4 s |
| Sep 12, 2026 | 4.4 s |
| Sep 19, 2026 | 4.5 s |
| Sep 26, 2026 | 4.5 s |
| Oct 3, 2026 | 4.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 287 ms |
| Apr 25, 2026 | 285 ms |
| May 2, 2026 | 284 ms |
| May 9, 2026 | 287 ms |
| May 16, 2026 | 287 ms |
| May 23, 2026 | 287 ms |
| May 30, 2026 | 287 ms |
| Jun 6, 2026 | 287 ms |
| Jun 13, 2026 | 286 ms |
| Jun 20, 2026 | 283 ms |
| Jun 27, 2026 | 281 ms |
| Jul 4, 2026 | 279 ms |
| Jul 11, 2026 | 279 ms |
| Jul 18, 2026 | 284 ms |
| Jul 25, 2026 | 287 ms |
| Aug 1, 2026 | 294 ms |
| Aug 8, 2026 | 296 ms |
| Aug 15, 2026 | 296 ms |
| Aug 22, 2026 | 297 ms |
| Aug 29, 2026 | 296 ms |
| Sep 5, 2026 | 297 ms |
| Sep 12, 2026 | 298 ms |
| Sep 19, 2026 | 301 ms |
| Sep 26, 2026 | 305 ms |
| Oct 3, 2026 | 307 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
8.3 s · 1.5 MBAbout 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.3 s faster on a phone.
Render-blocking requests
3.1 s32 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.
rbxcdn.com adds 1.9 s
1.9 srbxcdn.com costs a phone 1.9 s of main-thread work and 3.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 36
36/100Your mobile performance score is 36 (desktop: 36). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
2 third-party services on the page
2 third-party services load with your homepage (rbxcdn.com and Sentry), adding 3.3 MB and 1.9 s of main-thread time.
Reduce unused CSS
610 ms · 133 KiBAbout 133 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 610 ms faster on a phone.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 402 ms. During a long task the page ignores taps.
Legacy JavaScript
300 ms · 55 KiBPolyfills for old browsers add 55 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
206 KiB1 image could be 206 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.4 s
4.4 sReal visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.4 s
4.4 sReal visitors see the first content after 4.4 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 20.0 s
20.0 sYour largest element takes 20.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 20.2 s
20.2 sThe page becomes fully interactive after 20.2 s. Good is under 3.8 s.
Speed Index: 8.5 s
8.5 sVisually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.1 s
4.1 sThe first text or image appears after 4.1 s on a phone. Good is under 1.8 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Real-user TTFB: 996 ms
996 msReal visitors wait 996 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 287 ms to 307 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 4.1 s to 4.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 95 ms
95 msReal visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.3 MB in 144 requests
3.3 MBYour homepage downloads 3.3 MB in 144 requests on a phone: scripts 2.7 MB (101), images 259 KiB (2) and stylesheets 205 KiB (23). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.95 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 113.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 checks passed
31 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 31 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (239 characters)
Your meta description is 239 characters; Google truncates after about 160, so the end of your pitch is cut.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
6 checks passed
Title: 51 characters
Your title is a healthy 51 characters: “Play Free Online Games on Roblox - Sign Up to Play!”.
Canonical URL set
The canonical URL is https://www.roblox.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.roblox.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.roblox.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 15 words
The homepage has only about 15 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Privacy and tracking
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at roblox.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on roblox.com, including 18 speed issues, 3 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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