Website review, no card needed

robotics.us.com logo

robotics.us.com website review

Visit site (opens in a new tab)Reviewed 13 November 202640 issues · 80 checks

This review found 40 issues worth fixing on robotics.us.com, 12 of them high impact, across 80 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of robotics.us.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. robotics.us.com at 0.4 s0.4 s
  2. robotics.us.com at 0.8 s0.8 s
  3. robotics.us.com at 1.1 s1.1 s
  4. robotics.us.com at 1.5 s1.5 s
  5. robotics.us.com at 1.9 s1.9 s
  6. robotics.us.com at 2.3 s2.3 s
  7. robotics.us.com at 2.6 s2.6 s
  8. robotics.us.com at 3.0 s3.0 s

Speed

6 to fix36
  • Render-blocking requests

    4.8 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.8 s.

  • Reduce unused JavaScript

    2.3 s · 429 KiB

    About 429 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Use efficient cache lifetimes

    1.8 s · 360 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (360 KiB).

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    450 ms · 137 KiB

    5 images could be 137 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Maps adds 122 ms

    122 ms

    Google Maps costs a phone 122 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Maps and Amazon Web Services and others), adding 798 KiB and 368 ms of main-thread time.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 185 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 34 KiB

    About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 564 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix32
  • Largest Contentful Paint: 12.3 s

    12.3 s

    Your largest element takes 12.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “carousel_1.jpg”.

  • Cumulative Layout Shift: 0.672

    0.672

    The layout shifts by 0.672 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 4.9 s

    4.9 s

    The first text or image appears after 4.9 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 12.6 s

    12.6 s

    The page becomes fully interactive after 12.6 s. Good is under 3.8 s.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 219 ms

    219 ms

    Scripts block taps and scrolling for 219 ms in total while the page loads. Good is under 200 ms.

  • 11 images without width and height

    11 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

1 to fix85
  • Page weight: 3.0 MB in 144 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 144 requests on a phone: images 1.3 MB (55), scripts 893 KiB (22) and other files 605 KiB (50). Under 2 MB keeps phones on slow connections fast.

  • 4 images below the first screen load straight away

    4 images further down the page (112 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.86 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 103.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 8688
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (31 elements)

    All page content should be contained by landmarks: 31 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings should not be empty (4 elements)

    Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 57 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9264
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (15 characters)

    Your title is only 15 characters: “ROBOTICS.us.com”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 198 internal links, 11 external

    The homepage links to 198 pages on robotics.us.com and 11 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://robotics.us.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://robotics.us.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (560 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://robotics.us.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 15 pages without a meta description

    https://robotics.us.com/collections/robots-to-build, https://robotics.us.com/collections/robot-parts, https://robotics.us.com/collections/robots-kits, https://robotics.us.com/collections/robotics-education-1, https://robotics.us.com/collections/tools-equipment and https://robotics.us.com/collections/uavs-drones and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://robotics.us.com/collections/robots-to-build, https://robotics.us.com/collections/robot-parts, https://robotics.us.com/collections/robots-kits, https://robotics.us.com/collections/robotics-education-1, https://robotics.us.com/collections/tools-equipment and https://robotics.us.com/collections/uavs-drones and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 24 small tap targets

    24 of 54 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix71
  • Thin social proof

    Social proof on the homepage: 21 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 169 words

    The homepage has only about 169 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Register”, “Shop” and “Login / Register”.

  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage, asking for an email.

Privacy and tracking

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at robotics.us.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

mailmunch.co · shopclimb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2018.

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 40 issues on robotics.us.com, including 13 speed issues, 6 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25