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rodgeeks.com website review

Visit site (opens in a new tab)Reviewed 11 November 202620 issues · 75 checks

This review found 20 issues worth fixing on rodgeeks.com, 4 of them high impact, across 75 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
962 ms804 msMay 23Nov 7886 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026876 ms
May 30, 2026860 ms
Jun 6, 2026850 ms
Jun 13, 2026822 ms
Jun 20, 2026841 ms
Jun 27, 2026860 ms
Jul 4, 2026884 ms
Jul 11, 2026893 ms
Jul 18, 2026910 ms
Jul 25, 2026876 ms
Aug 1, 2026870 ms
Aug 8, 2026841 ms
Aug 15, 2026824 ms
Aug 22, 2026833 ms
Aug 29, 2026862 ms
Sep 5, 2026906 ms
Sep 12, 2026928 ms
Sep 19, 2026920 ms
Sep 26, 2026901 ms
Oct 3, 2026918 ms
Oct 10, 2026923 ms
Oct 17, 2026944 ms
Oct 24, 2026917 ms
Oct 31, 2026892 ms
Nov 7, 2026886 ms
Real-visitor tap response (INP)75th percentile, phones
82 ms69 msMay 23Nov 779 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202670 ms
May 30, 202671 ms
Jun 6, 202671 ms
Jun 13, 202672 ms
Jun 20, 202671 ms
Jun 27, 202671 ms
Jul 4, 202672 ms
Jul 11, 202674 ms
Jul 18, 202676 ms
Jul 25, 202676 ms
Aug 1, 202678 ms
Aug 8, 202675 ms
Aug 15, 202674 ms
Aug 22, 202673 ms
Aug 29, 202677 ms
Sep 5, 202678 ms
Sep 12, 202678 ms
Sep 19, 202677 ms
Sep 26, 202678 ms
Oct 3, 202679 ms
Oct 10, 202679 ms
Oct 17, 202680 ms
Oct 24, 202678 ms
Oct 31, 202677 ms
Nov 7, 202679 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rodgeeks.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rodgeeks.com at 0.6 s0.6 s
  2. rodgeeks.com at 1.1 s1.1 s
  3. rodgeeks.com at 1.7 s1.7 s
  4. rodgeeks.com at 2.3 s2.3 s
  5. rodgeeks.com at 2.9 s2.9 s
  6. rodgeeks.com at 3.4 s3.4 s
  7. rodgeeks.com at 4.0 s4.0 s
  8. rodgeeks.com at 4.6 s4.6 s

Speed

6 to fix64
  • Reduce unused JavaScript

    1.7 s · 324 KiB

    About 324 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

  • Render-blocking requests

    1.9 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    300 ms · 84 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (84 KiB).

  • Reduce unused CSS

    300 ms · 34 KiB

    About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 270 ms

    270 ms

    Google Tag Manager costs a phone 270 ms of main-thread work and 475 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Yotpo and cloudfront.net and others), adding 697 KiB and 349 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 167 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 2 KiB

    2 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    75 KiB

    5 images could be 75 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 474 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 10.1 s

    10.1 s

    Your largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “ART™ That’s Science.”.

  • Time to Interactive: 10.2 s

    10.2 s

    The page becomes fully interactive after 10.2 s. Good is under 3.8 s.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 70 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 78 ms

    78 ms

    Real visitors wait 78 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 403 ms

    403 ms

    Real visitors wait 403 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 176 ms

    176 ms

    Scripts block the page for only 176 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 2.2 MB in 155 requests

    2.2 MB

    Your homepage downloads 2.2 MB in 155 requests on a phone: scripts 811 KiB (42), other files 715 KiB (76) and images 459 KiB (22). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    RodGeeks_ART_Homepage_Header_720x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (46 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.6 g of CO₂ per visit

    0.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10095
  • 49 form fields without a label

    49 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 31 images in the HTML carry an alt attribute.

  • 19 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 19 WCAG 2.2 A/AA and best-practice rules on the phone render: 19 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8293
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 11 links crawlers can't follow

    11 links have no real href, so search engines can't follow them.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 119 internal links, 10 external

    The homepage links to 119 pages on rodgeeks.com and 10 external pages.

7 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “High-performance fishing rod blanks designed by experts at the St. Croix fishing rod company - sold factory direct to f…”.

  • One H1 headline

    Your main headline reads: “<img src="//rodgeeks.com/cdn/shop/files/RodGeeks_Logo_White_250x.png?v=1664898811" srcset="//rodgeeks.com/cdn/shop/file…”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “The Best Fishing Rod Blanks - St. Croix Rod Blanks | Rod Geeks”.

  • Canonical URL set

    The canonical URL is https://rodgeeks.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://rodgeeks.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (851 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://rodgeeks.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 7 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 6 small tap targets

    6 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 391 words of copy

    The homepage carries about 391 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Shop All Rod Blanks”, “Shop by Activity” and “Learn More”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 16 testimonial or review blocks, 4 customer or partner logos, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 3 email links.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rodgeeks.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Hulk Form Builder · Yotpo Product Reviews · Zipifypages · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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