roguecu.org website review

86 files are served with short cache lifetimes, so returning visitors download them again (2.2 MB).

About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.7 s faster on a phone.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (talkdeskapp.com, Google Tag Manager and onelink-edge.com and others), adding 3.4 MB and 1.2 s of main-thread time.

10 images could be 374 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

Polyfills for old browsers add 73 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 550 ms faster on a phone.

talkdeskapp.com costs a phone 314 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 284 ms of main-thread work and 379 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.2 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,104 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Google Maps costs a phone 104 ms of main-thread work and 361 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

18 long tasks block the main thread while loading, the longest for 174 ms. During a long task the page ignores taps.

About 71 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 90 ms faster on a phone.

18 KiB could be saved by minifying JavaScript.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 26.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Where You Come First. At Rogue Credit Union, you're more th…”.

The page becomes fully interactive after 29.4 s. Good is under 3.8 s.

Visually, the page fills in at 11.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.

Scripts block taps and scrolling for 428 ms in total while the page loads. Good is under 200 ms.

14 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 4.9 MB in 161 requests on a phone: scripts 2.8 MB (49), fonts 1.2 MB (29) and images 673 KiB (45). Under 2 MB keeps phones on slow connections fast.

2 images are downloaded at several times the size a phone draws them, for example new-mortgage-loans-promo-split-960x640.webp at 960 px wide, shown at 318 px. Resized copies would save about 2 KiB.

3 images further down the page (198 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 166.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 tap targets are too small or too close together to hit reliably with a finger.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Elements with visible text labels do not have matching accessible names. (5 elements).

Your title is 76 characters, so Google will cut it off around 60: “Member-Owned Credit Union in Oregon, California & Idaho | Rogue Credit Union”.

Structured data found (FAQPage, FinancialService, Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 214 pages on roguecu.org and 13 external pages.

We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=25023772&Ver=2&mid=aa664654-a228-4691-9e5f-42ab461758a5&bo=1&sid=a5dfd9d0d66311f1a7b0e95a436b159a&vid=a5e02af0d66311f1ae928346fc2c7e67&vids=1&msclkid=N&pi=918639831&lg.

11 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).

5 errors were logged to the browser console while the page loaded, for example “The source list for Content Security Policy directive 'script-src' contains a source with an invalid path: 'https://www.roguecu.org/bat.js?ti=…”.

Chrome logged issues while loading the page (“Content security policy”).

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,335 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.