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rotundastore.com website review

Visit site (opens in a new tab)Reviewed 19 October 202645 issues · 87 checks

This review found 45 issues worth fixing on rotundastore.com, 18 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.5 sApr 25Oct 101.6 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20261.7 s
May 2, 20261.7 s
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.7 s
Jul 11, 20261.6 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
182 ms147 msApr 25Oct 10178 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026161 ms
May 2, 2026155 ms
May 9, 2026153 ms
May 16, 2026151 ms
May 23, 2026154 ms
May 30, 2026161 ms
Jun 6, 2026169 ms
Jun 13, 2026174 ms
Jun 20, 2026175 ms
Jun 27, 2026173 ms
Jul 4, 2026172 ms
Jul 11, 2026164 ms
Jul 18, 2026163 ms
Jul 25, 2026163 ms
Aug 1, 2026161 ms
Aug 8, 2026163 ms
Aug 15, 2026167 ms
Aug 22, 2026168 ms
Aug 29, 2026170 ms
Sep 5, 2026171 ms
Sep 12, 2026171 ms
Sep 19, 2026172 ms
Sep 26, 2026174 ms
Oct 3, 2026178 ms
Oct 10, 2026178 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rotundastore.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rotundastore.com at 1.6 s1.6 s
  2. rotundastore.com at 3.3 s3.3 s
  3. rotundastore.com at 4.9 s4.9 s
  4. rotundastore.com at 6.6 s6.6 s
  5. rotundastore.com at 8.2 s8.2 s
  6. rotundastore.com at 9.9 s9.9 s
  7. rotundastore.com at 11.5 s11.5 s
  8. rotundastore.com at 13.2 s13.2 s

Speed

12 to fix41
  • Reduce unused JavaScript

    4.5 s · 927 KiB

    About 927 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.

  • Improve image delivery

    2.5 s · 1.0 MB

    17 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.5 s faster on a phone.

  • Render-blocking requests

    2.8 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.

  • Use efficient cache lifetimes

    1.9 s · 367 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (367 KiB).

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41 (desktop: 51). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, fcdn.app and Facebook and others), adding 5.6 MB and 1.7 s of main-thread time.

  • fcdn.app adds 432 ms

    432 ms

    fcdn.app costs a phone 432 ms of main-thread work and 4.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 605 ms

    605 ms

    Google Tag Manager costs a phone 605 ms of main-thread work and 826 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 55 KiB

    Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 54 KiB

    About 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,097 HTML elements

    The page has 2,097 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 209 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 26 ms

    26 ms

    Your server sent the HTML in 26 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 20.6 s

    20.6 s

    Your largest element takes 20.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “flor”.

  • Time to Interactive: 20.6 s

    20.6 s

    The page becomes fully interactive after 20.6 s. Good is under 3.8 s.

  • Speed Index: 12.3 s

    12.3 s

    Visually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.6 s

    4.6 s

    The first text or image appears after 4.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 636 ms

    636 ms

    Scripts block taps and scrolling for 636 ms in total while the page loads. Good is under 200 ms.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 161 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 170 ms

    170 ms

    Real visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix43
  • Page weight: 5.7 MB in 117 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 117 requests on a phone: images 3.9 MB (69), scripts 1.7 MB (20) and stylesheets 65 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 29 images far larger than shown

    1.4 MB

    29 images are downloaded at several times the size a phone draws them, for example minril-silver.jpg at 800 px wide, shown at 195 px. Resized copies would save about 1.4 MB.

  • 5 images below the first screen load straight away

    5 images further down the page (314 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.62 g of CO₂e: 194.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

8 to fixGoogle 7788
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (24 elements)

    All page content should be contained by landmarks: 24 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 153 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10089
  • Title is short (27 characters)

    Your title is only 27 characters: “Rotunda Store - Shop online”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 289 internal links, 6 external

    The homepage links to 289 pages on rotundastore.com and 6 external pages.

6 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Descubrí la nueva colección y la última tendencia de la temporada en Rotunda Store, jeans, zapatos, abrigos, vestidos, …”.

  • One H1 headline

    Your main headline reads: “Rotunda”.

  • Canonical URL set

    The canonical URL is https://www.rotundastore.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.rotundastore.com/sitemap.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (653 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.rotundastore.com/llms.txt (2 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 1 linked page hidden from search

    https://www.rotundastore.com/catalogo is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 9 pages share 2 titles

    https://www.rotundastore.com/denim/faldas-y-shorts and https://www.rotundastore.com/denim/camisas-y-chaquetas all use the title “Denim — Rotunda”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://www.rotundastore.com/catalogo and https://www.rotundastore.com/new-in use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 110 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “connectifManager - sendSearchEvent - invalid input”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    78 of 81 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

7 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 173 words

    The homepage has only about 173 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rotundastore.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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rotundastore.com website review: scores and fixes